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Toyota outsells Ford for first time - July 2006, why?
Ford normally is second only to General Motors, sold 239,989 cars and trucks, a 34.3% drop from last year when they had the employee discounting summer promotion which emptied sales lots.
Japanese and South Korean automakers have steadily picked up sales and market share from GM, Ford and Chrysler. Toyota passed DaimlerChrysler earlier this year for third place in sales.
Sales of Ford's F-Series pickup, usually the the top seller, were off 45.6% last month. Sales of Chevrolet Silverado, the second-best-selling vehicle, fell 30.6%. Toyota is coming strong with the new Yaris Liftback and Sedan but that is a limited market as not every one wants a car the size of a Mini Cooper.
Can it be the reliability factor for what some see as a major investment, the average price of a car, which, according to the Auto Affordability Index, is now $28,600 -- equal to 26.2 weeks of a median U.S. family's income. In other words, its like buying a house in miniture with large monthly payments in some cases.
That's just the cost of buying; once you drive the car off the lot, you have to start worrying about repairs. The average car costs $735 a year to maintain, so reliability becomes a factor as this cost normally gets bigger as the car gets older or if it turns out to be a lemon. At some point, you'll be paying so much in repairs that you get rid of it at a loss if its that much of a lemon.
So it seems to be a coming together of a perfect storm of many factors that is causing buyers to go to the their lots and driving their sales. Or can it be that their former Corolla buyers are going up the corporate ladder and getting Camrys and Land Crusiers?