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What Keeps You Loyal To A Brand?



  • ateixeiraateixeira Posts: 72,587
    I see Scion as a way for Toyota to hedge their bets. They put all the risky designs in that division, perhaps not to alienate Toyota customers and what they expect from that badge.

    FR-S owners are mostly stepping in to that dealership for the first time since the Supra and MR2.
  • I would've parted dollars for both a Scion tC or a Scion xA. But no dollars would leave my wallet for a Scion xB. Having said that, I can sort of see the designer's vision on the Nissan Cube, though. :confuse:

    2008 Mitsubishi Lancer GTS

  • ateixeiraateixeira Posts: 72,587
    I really liked the original xB.

    The new one got heavy, inefficient, and added massive blind spots. Plus it lost all its character.

    The 2nd gen tC also went down hill.

    FR-S is the only car they have now I'd even bother to test drive.
  • fezofezo Posts: 9,195
    I agree on the original xB.

    For some reason I hated the Cube when it came out but it really grew on me. I could dig one.
  • Stever@EdmundsStever@Edmunds YooperlandPosts: 38,964
    "Automakers devote billions of dollars to retain current customers and attract new ones. Ideally they want first-time buyers to pick their entry-level vehicles and grow up with the brand, buying ever-bigger and more expensive models over the years. The assumption is it is less costly to retain a loyal customer than convince a buyer to switch to a new automaker, but a growing body of research shows brand loyalty has eroded over the years."

    Survey: American car buyers aren't loyal to brands (Detroit Free Press)
  • berriberri Posts: 4,004
    We're getting old buddy! I actually ended up with a Toyota Sienna rental last week and you know what, I have to admit I liked it. Very quiet and comfortable and it didn't drive all that badly in the mountains either.
  • berriberri Posts: 4,004
    I wonder if the long product life and frequently somewhat generic styling are leading to the lack of brand loyalty? Many of the parts are from the same vendors and there just isn't all that much excitement in the business any more.
  • fintailfintail Posts: 32,910
    Go ahead and fold down into a Freeze/Breeze for awhile and see how it feels. I bet the ride is less than plush, too.

    Most car buyers aren't car enthusiasts, so of course loyalty is not a common thing. Just as people aren't loyal to toaster or microwave brands.
  • berriberri Posts: 4,004
    The "A" word - Appliance!
  • Stever@EdmundsStever@Edmunds YooperlandPosts: 38,964
    edited November 2012
    You guys are onto an interesting variation; the loyalty here is to wagons and minivans. Not excited about sedans nor SUVs. I use our toaster oven about 20 to 1 over the toaster.
  • bpizzutibpizzuti Posts: 2,743
    Sedans are common as dirt, as are SUVs. Wagons, hatches, minivans, not everyone does those.
  • ateixeiraateixeira Posts: 72,587
    ended up with a Toyota Sienna rental last week and you know what, I have to admit I liked it

    Ours has 56k miles and it's been a work horse. Pile in 8 folks and you still have room for some bags. Smooth and quiet ride is great for covering the miles, too.

    Steering has less feedback than a Wii-mote but the kids don't get car sick like they do in rental E series vans with live axles.

    The power/efficiency balance is remarkable for something its size. It somehow manages to be both quick and fuel efficient.

    For most families, a much better choice than a big hulking SUV.
  • Stever@EdmundsStever@Edmunds YooperlandPosts: 38,964
    edited January 2013
    "Reasons for staying loyal can vary. For buyers across the vehicle and price spectrum, the top attributes that inspire a purchase include fuel economy, reliability and pricing, according to consumer research firm J.D. Power and Associates. In the luxury segment, though, the top three criteria include performance, quality of workmanship and exterior styling.

    For car makers, it costs far less to sell to a satisfied repeat customer than it does to win one away from a rival brand.

    The most basic weapons in the automotive loyalty wars are the cash "loyalty" discounts that car makers offer at various times."

    How Auto Makers Keep You Coming Back (Wall St. Journal)
  • ateixeiraateixeira Posts: 72,587
    Mazda is offering loyalty cash that makes the cost of a Mazda3 SkyActiv very, very tempting for me.

    Bargain hunters, Mr. Dominique says, should look to brands that have high resale values—an indicator of good quality and attractive design—but haven't yet built a strong loyalty base. Makes in that category include Hyundai, Audi, Kia, Volkswagen and Mazda

    That news doesn't hurt, either. Funny thing is the Golf TDI and Elantra GT with that cool panoramic moonroof would also be on my short list. Those plus the Focus hatch.
  • lemkolemko Posts: 15,071
    24 Happy Years with my 1989 Cadillac Brougham keeps me loyal to Cadillac! :shades:
  • Stever@EdmundsStever@Edmunds YooperlandPosts: 38,964
    "Vehicle quality has improved significantly across the board, so that's another thing. … People in some instances are more open to migrating to a brand they may have not considered before because quality has improved, and as new models have launched, portfolios have expanded."

    Auto buyers trading in loyalty for lure of new models (Detroit News)
  • ateixeiraateixeira Posts: 72,587
    Classic case of "build it and they will come".
  • fintailfintail Posts: 32,910
    I wonder if conquest offers help, too - not to mention so many brands offering subsidized leases.
  • Stever@EdmundsStever@Edmunds YooperlandPosts: 38,964
    Dunno, but my guess is that the great lease deals do more than the hood money (seems like that's rarely more than $500).
  • michaellmichaell Posts: 4,300
    Dunno, but my guess is that the great lease deals do more than the hood money (seems like that's rarely more than $500).

    Yesterday, I received an email from the dealer where we bought my wife's Mazda CX-7 a couple years ago.

    $500 rebate and $1000 in "customer loyalty" cash on a purchase of a Mazda 3. That's in addition to 0% financing for 60 months.
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