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Possible Salvation for Domestic Automakers?

MrShift@EdmundsMrShift@Edmunds Posts: 43,648
edited March 6 in General
Here's an interesting statistic:

GM has 7,100 dealers
Ford has 4,400
Chrylser Group has 3,900

Toyota has 1,215 and nearly outsells GM.

Given the likelihood that the more dealers you have, the more price-cutting competition, could the Big Three save themselves by buying out dealerships, especially the low profit ones?

Is this the "magic bullet" or would it cost more than its worth?
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Comments

  • anythngbutgmanythngbutgm Posts: 4,159
    isn't the midwest landscape dominated by Domestic brands? My gut instinct says that would be the most effective place to start. Do with one dealer what could be done with 2?
  • andre1969andre1969 Posts: 21,590
    was that back in the 50's, there were something like 10,000 dealerships that carried Plymouth. This was because every other Mopar division...Dodge, DeSoto, and Chrysler-Imperial, all carried Plymouth. AFAIK there were no stand-alone Plymouth dealers.

    So that's amazing to think that Mopar went from over 10,000 dealers down to only 3900 over the years. I wonder how many GM dealerships there were back in the 50's? Must've been tons of them, considering that back then it was fairly rare to have multiple GM brands sold under one roof, except perhaps Pontiac-GMC.
  • I just think it's rather amazing that Toyota can pump out roughly the same numbers as GM with 1/3 the dealer network.

    I mean, if this were a supermarket chain competition, such a statistic would be creating havoc in the boardroom right now, wouldn't it?
  • euphoniumeuphonium Great Northwest, West of the Cascades.Posts: 3,305
    Interesting idea. Perhaps a beginning of consolidation would have GM eliminate their GMC line while Ford does the same with their Mercury division.

    Chev truck line could be marketed by the Pontiac Buick dealers as the Plymouth was available at the Dodge, DeSoto, and Chrysler locations.

    Ford dealers would be graced with an upscale CVLX "Maestro".
  • michaellmichaell Posts: 4,300
    I know that Toyota is about to overtake GM as the "world's" largest automaker based on sales volume, but is that true here in the US only as well?

    1/3 the network? Unless your number is post #1 are wrong, I figure it to be closer to 1/6 the size. Does that 1215 number include Lexus as well?

    However, your point is well made. If Sears could manage the same revenue numbers as Wal-Mart with only 1/6 the number of stores, you better believe that Wal-Mart would look closely at the amount of revenue per square foot, or some other similar metric, and figure out what was wrong.

    The only issue with GM is that they don't control the distribution channel -- the dealers are independant of the manufacturer, and so consolidation will be a bit more difficult.

    From what I've read, both Ford and GM are looking for 'voluntary' consolidation, meaning that the dealers would sell out to each other.

    Don't know about the Midwest, but here in Denver (metro population of 2.2 million or so), we have something like 6 Toyota dealers, 11 Ford dealers and 12 Chevrolet dealers. I'm sure that if you add in all the Saturn, Pontiac, Buick, GMC, Cadillac and Hummer dealers that you would probably double or triple that last number.
  • gasman1gasman1 Posts: 321
    It's not uncommon to find both Ford and Chevy dealerships in very small towns (<3K people). Most of them have more pick-ups than cars on their lots...could be due that they are farm communities. At least this is true in IA, IL, and MO. Several recent articles have stated that Ford is trying to reduce dealerships, but that will be difficlut without a buyout.
  • andre1969andre1969 Posts: 21,590
    is that the Toyota dealers seem to be larger than the Chevy dealers around here. For instance, the Toyota place my uncle bought his '03 Corolla from seems to dwarf the Chevy dealer behind it, and the Saturn dealer beside it. I'd say it's about the same size as the dealer where I bought my Intrepid, which sells both Chevies and Dodges.

    I wonder if Toyota simply eschews the smaller markets, making potential customers have to drive a few more miles?
  • Well sure it seems likely that Toyota is not going to place itself in a little farm community and just gives that market up...if you want a Toyota, you have to drive a bit.

    I heard that Starbucks wants to DOUBLE its outlets....now that sounds like overkill to me....and yet a money-wise friend says "Yeah, but a company that wants to expand rather than just hold tight is likely to attract more investment".

    So I'm wondering if this is just another case of an American company sucking up to the equity market (charming the stockholders) without paying real attention to the brick and mortar end of the business.

    I guess I'm saying is that I'm wondering if the Big Three is so afraid of shrinking the dealer network because it might send the signal of timerity rather than boldness of action to the stockholders. (not that the stockholders aren't used to bad news...)
  • grbeckgrbeck Posts: 2,361
    ...that Toyota almost outsells all of GM.

    It passed Chrysler, and, if I recall correctly, is within spitting distance of Ford (including Lincoln Mercury).

    But it is not close yet to GM.

    In passenger cars Toyota may be close to Chevrolet (especially if only retail sales are considered), but when trucks are factored into the mix, it's still soundly beaten by Chevrolet.
  • lemkolemko Posts: 15,071
    ...near me in Langhorne, PA is so big it covers the whole side of a hill. When I was a kid, there was a guy who owned a gas station that had a tiny Buick dealership around the back. I think he only had something like five to ten cars in stock.
  • anythngbutgmanythngbutgm Posts: 4,159
    Well if people are willing to drive the extra distance or pony up the extra cash for a Toyota, they will. Really shows the kind of power that they have and the influence they have on the buying public. Whether or not it is deserved, they are a force to be reckoned with.

    Just think what it'll be like when they DO take the top spot in sales. With the amount of revenue they have under their belt, they could pretty much buy the market share they want, which is pretty scary when you think about it.

    What shocks me is that with the amount of money they have to play with, they don't throw gobs of it at a real Full size truck lineup? They could probably afford to throw everything but the kitchen sink at a class leading lineup, even sell them at a loss and still come away with victory...

    My apologies for the tangent, just venting about the Toyota situation.
  • michaellmichaell Posts: 4,300
    Funny you should mention the gas station/Buick dealership.

    Not far from where I grew up, Honda opened up a new dealership in the late 80's or early 90's in just such a spot in Santa Paula, CA. I think there was only enough space for a few cars and maybe one service bay.

    Why, you may ask?

    Because the folks who worked for Honda of America were getting kickbacks on the franchising fees; they promised the new owner that he could move into a much larger facility after a year or two and was promised a large allocation of cars.

    This happened despite one of the largest car dealer corporations (DCH) was set to move its facility to a new location which would have put the Santa Paula dealership within the '10 mile' window that was forbidden by Honda. The Honda guys knew the other dealer was moving and put up the new franchise anyway.

    This was done to fatten the pockets of the corrupt Honda corporate officials and to ostensibly sell more cars.

    All of this is documented in the book "Arrogance and Accords", written by one of those former Honda executives.

    I guess that's why the SoCal market is flooded with dealerships.
  • Well let's say then that Toyota's sales compared to GMs, in proportion to the dealerships involved, is heavily to Toyota's advantage and gaining all the time. GMs defeat is inevitable, so.....

    Full-size pickups? I think this is a political issue above all else.
  • wlbrown9wlbrown9 Posts: 837
    I grew up in the '50s & 60s halfway between Little Rock and Memphis. Back then it was an all day trip to make the 70 - 100 mile trip to either and back. Roads were the issue. Since then the Interstate system has built up and even the state highways have improved. Plus folks are used to traveling more.

    Many small towns had dealerships. Mine with about 2500 population had 3, Dodge, Ford and Chevy. Honda, Toyota, Datsun, etc were probably just starting to come in and build up dealerships and sales in the US. With the decline in many rural areas, foreign makes and investors just never went into the smaller towns. Probably a good thing since many of the smaller towns have stagnated. Some of the small town domestic dealer had dropped out, but there are many of them out there still.
  • gasman1gasman1 Posts: 321
    may not look anyhting like they do today. I'm talking as early as 2015 or so. We may see more "satellite" locations in malls or through the internet. Look at the brochures, order your car, pick it up (or have it delivered), from a regional holding "warehouse".

    Service may by at the traditional dealership or through service vendors or possible factory service "satellites". Things are changing in our automobile world.

    Ford and GM desires to reduce the current number of dealerships may assist in such future changes. They tried in the late-90s to have internet ordering, but the dealerships placed a fast HOLD on that "nonsense".
  • nortsr1nortsr1 Posts: 1,060
    Let's not forget what happend to KRISPY KREME!!
  • what happened to Krispy Kreme? I missed the entire heart-wrenching, gripping drama! Tell me!
  • nippononlynippononly SF Bay AreaPosts: 12,669
    Believe it......but those numbers are global sales - last year, 9.1 million for GM worldwide, 8.5, 8.7 million, something like that? for Toyota. This year, of course, GM's sales have fallen fairly badly again, while Toyota's have increased. They say if not this year then next for sure, that Toyota will become the largest automaker in the world, by annual sales volume.

    Now of course here in the U.S., Toyota's numbers are like half GM's, although I recently read an article about California-only sales, where Toyota exceeds TWICE GM sales if you exclude fleet. Is that a portent of things to come? Who knows. GM and Ford both have a small fraction of the sales in California, while the Japanese imports have large ones.

    As for this issue of dealerships, yes, there are way too many for GM and Ford for each one to be able to maintain a healthy sales volume. Crowding is a problem. But Shifty is correct that Toyota only has 1215 dealers in the U.S., so Ford's pathetic little plan to downsize from 4500 to 3900 clearly still isn't going to cut it, and even if it could really slash and burn it's dealer network, and make the dealers it retained work for their keep by demonstrating superior customer service, it would still do little to address all their woes.

    NPR had a good piece on Ford's woes today, which was spurred by the $5.8 billion reported Q3 loss:

    http://www.npr.org/templates/story/story.php?storyId=6381097

    Kind of a fun listen, and also made me think that they should have invited some of the posters here onto the show, as all the points made by the "experts" (a guy from Business Week and the head of car research at CR) have already been made here previously! ;-)

    2013 Civic SI, 2009 Outback Sport 5-spd (stick)

  • lemkolemko Posts: 15,071
    The small town in NE Pennsylvania where my parents now live once had a Pontiac, Buick, Chevrolet, and Ford dealership. Today, only the Ford dealer survives. He has been in business for over 60 years.
  • john500john500 Posts: 409
    What is the economic relationship between the dealer and the manufacturer?

    My understanding was that dealerships were kind of like franchises. The dealership buys the rights to sell one manufacturers vehicle. From a manufacturers perspective, the more dealerships they have the more likely they will capture consumers that buy based upon geography. Price-cutting on vehicles would likely hurt the dealership and have no effect on the manufacturer. The only effect I see would be a loss of consumers that buy at a dealership because it is closest to their residence.
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