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Is Cadillac's Image Dying and Does Anyone Care?



  • lokkilokki Posts: 1,200
    Well, since you insist on comparing Cadillac Warranties to Cadillac warranties

    Business Week March 7 2007 Cadillac Warranties

    And regarding your statement on your personal experience on Lexus warranty:

    The engine and transmission are rock solid. It was struts, brakes, leaky valve covers, gas gauge module, airbag sensor, water pump, rear view mirror etc etcYes $1200 to replace a defective rear view mirror. $1200 to replace a gas gauge sending module. I think I will scan them all in and post on my Carspace. For those that think that Lexus is perfection. Just turned 88k miles. I believe she had under 10k miles when the 3 year warranty ran out.

    Are you sure you bought it from LEXUS? Because the warranty information doesn't seem to match up with your story somehow....


    Bumper to Bumper Warranty
    The coverage lasts for 48 months or 50,000 miles, whichever comes first. Wheel alignment and balancing, however, are covered for 12 months or 20,000 miles, whichever comes first.

    This warranty covers repairs and adjustments needed to correct defects in materials or workmanship of any part supplied by Lexus

    Powertrain Warranty
    The Lexus Powertrain Warranty lasts 72 months or 70,000 miles, whichever comes first. Except for the situations listed on the Basic Warranty page, this warranty covers repairs needed to fix defects in materials or workmanship of any component listed below:

    Cylinder block and head and all internal parts, timing belt and cover, flywheel, oil pan, water pump, fuel pump, engine mounts, engine control computer, seals and gaskets.

    Transmission and Transaxle
    Case and all internal parts, torque converter, clutch cover, mounts, engine control computer, seals and gaskets.

    Front-Wheel-Drive System
    Driveshafts, axle, hub, bearings, seals and gaskets.

    Rear-Wheel-Drive System
    Differential carrier assembly, driveshaft, axle carrier, axle case, axle bearing, axle shaft, seals and gaskets.
  • autoboy16autoboy16 Posts: 992
    That may soon change with the new LX570 on the way.

    Um I think that the QX56 or Armada should be the Standard of Excellence in Luxurious SUVs.

    I like the Escalade and all but 60k to leave to 65lb seats at home is ridiculous. Why not just buy the QX-56 or Navigator which both have Power folding 3rd row seats and similar Blingage (Navigator) or features (QX56 has standard Nav w/ backup camera).

    Please don't say the whole American thing because the Lincoln is a ford product and the QX56 is built in Canton, Mississippi and you cant get more southern than that(unless moving to Florida...) and no offense.

  • gagricegagrice San DiegoPosts: 28,689
    You are right it was 4 yrs 50k miles. That must have made her feel real good with the first big expense at 46837 miles. The AC went out. Cost to repair with rebuilt parts $2327.67. Not everyone buys a car to drive a lot of miles. It would be nice if they had some longevity to go along with the mileage. I will post the dealer invoice later. For the skeptics on the forum. I have a folder an inch thick here from when it was delivered 10/02/89. Lots of warranty work on the suspension. My wife told me she almost gave it back the first year because it handled so poorly.
  • gagricegagrice San DiegoPosts: 28,689
    I have not checked out the QX56 yet. Not thrilled with the pictures. I would pull the third row as I did with my Suburban and store it until I sold the vehicle. The Armada is ugly to both my wife and myself. I never gave the Navigator much thought. Our first choice is still the MB GL320 CDI. And my wife likes it. The only problem is it is made in America. :( We wanted to do the European delivery.
  • gagricegagrice San DiegoPosts: 28,689
    Ok, I must take back some of my rant. I have now gone back in this pile of invoices from Bob Baker Lexus. This file is no less than an inch thick with dates & times the LS400 was at the dealer. You may consider it OK that it went 10 years and 47k miles with out a major repair. There were many $300 to $400 service charges over that 10 years. All the struts and shocks were replaced under warranty. Plus several pieces I could not ID on the invoices. When I came on to the scene my wife had a list from Bob Baker Lexus of items they claimed needed replacement. It was over $5000 on a 12 year old car. Nothing major, airbag sensor, fuel gauge module, rearview mirror, a front strut. I went on the search for an independent and found TLC in San Diego. They did all that was needed for $1100. You may think it is OK that the dealer was willing to take advantage of a widow like that. I DON'T! So Excuse me if I am not a fan of Lexus and their dealer network. It gets better. The brakes were not working smoothly. We took it into TLC and had all pads, bushings and rotors turned for $470. Guess what Bob Baker did the last brake job with after market parts. Not genuine Lexus pads and bushings.
    My wife thought they were honest and that was the price to keep her car in good shape.

    If Cadillac dealers treat their customers like our Lexus dealer they deserve to go broke.

  • MrShift@EdmundsMrShift@Edmunds Posts: 43,688
    This is an interesting article about Cadillac. It's a bit dated, but that's good because then we get to see in hindsight which predictions did and didn't happen. But the "vision" for the company, some of the historical recollections, and the discussions about challenges for Cadillac are as good today as they were in 1999 when the article was written.
  • tlongtlong CaliforniaPosts: 4,702
    And how much worse would their image be if they came out with a half Saab/half Cadillac joke like the BLS?

    I actually kink of like the looks of the BLS. It's not the size that's the issue, it is the quality of the car. My Audi A4 was a great car. If Caddy could make a car that had the same interior quality and handling as the Audi it would do wonders for their image.

    But you're probably right, I suspect that the current BLS is not up to that level. Too bad.
  • tlongtlong CaliforniaPosts: 4,702
    My wife told me she almost gave it back the first year because it handled so poorly.

    Why in the world would anybody buy a Toyota or Lexus for good handling?
  • lemkolemko Posts: 15,075
    Holy smoke! $1,200 for a rearview mirror? Which rearview mirror - the one on the door or the inside one?
  • gagricegagrice San DiegoPosts: 28,689
    The inside mirror. I think Bob Baker has this $1200 fixation. They wanted the same amount to repair the airbag warning and the fuel gauge module. That was when I found this great independent shop. Unlike Bob Baker he uses all Lexus OEM parts. And charges less than half the price. OH, and the airbag warning was just in need of a computer reset.

    As far as handling goes. My wife owned all German cars up to that time. She wanted to try the new Lexus. It was advertised as being better. Lexus was responsive to her wishes and changed much of the suspension as I am seeing in the file she has kept. The car handles nicely. Though not in a class with the 2005 Passat I had.

    Because this thread has become a comparison of Cadillac to the other luxury brands I felt it was necessary to keep things in perspective. All car makers have faltered from time to time. Even the mighty Mercedes is fighting to regain the respect it once had.

    From reading many posts on Edmund's I get the impression that most folks think that a car is good if it lasts 5 years and 100k miles. To me a good car is one that lasts 20 years and 100k miles without spending a fortune to maintain it.

    I assume your "89" Cadillac is in good condition. How much have you spent over the years keeping it that way?
  • lokkilokki Posts: 1,200
    I thought the Cadillac article was very interesting. One thing it shows is how long it takes to engineer a turn-around. The seeds of the current changes Caddy is showing were set almost 10 years ago, and the efforts are just now beginning to show fruits.

    I think that it will take another 10 years to complete the recovery and and even then it's not a sure thing.

    One thing I've thought about for Cadillac is the Chrysler 300 stratagem - when I saw the 300, the first thing I thought was "That big, powerful AMERICAN car should have been a Cadillac!"

    Take the CTS and widen it, lengthen it, and lower it and what would you have?


    A REAL Cadillac

    I think that the 300 has shown that Americans want big powerful cars. Give the people what they want!
  • louisweilouiswei Posts: 3,717
    Take the CTS and widen it, lengthen it, and lower it and what would you have?

    A lowered STS.
  • lokkilokki Posts: 1,200
    Not big enough! Not Long enough!


    This is America, Man!

    Think BIG!

    Think CADILLAC!

  • louisweilouiswei Posts: 3,717
    This is the 8th year of the 21st century, not the post war 50s and 60s.

    Auto industry is a-changin' and people's tastes are a-changin' as well. As the baby boomers starting to retire and replace the "greatest generation" in the auto market the big ole' all-American boulevard cruisers aren't going to get many sales. Especially since the boomers are heavily influenced by the more nimble, tightly-built, FE imports.

    Let's face it, the good ole' glory days of big American cars are over and GM knows it. That's why all the new GM entries (including Caddy's) are more and more like the imports. As matter of fact, the hottest new GM in recent months, the G8, is borrowed directly from Holden Australia.

    There is nothing wrong to remember the good ole' times but getting blinded by the past success and the inability to catch up to the competitors will ultimately kill the American auto industry as we know it. I am glad to see Caddy heading the right direction to solidify its place as THE American luxury brand. IMO it is one model away (an entry level luxury performance sedan) to be competitive with the big boys.
  • poncho167poncho167 Posts: 1,178
    That is one ugly SUV as is the Toyota/Lexus. This is one area where they always seem to be behind. I don't see much need for a power third row seat. It is kind of a gimmick if you ask me.
  • gagricegagrice San DiegoPosts: 28,689
    IMO it is one model away (an entry level luxury performance sedan) to be competitive with the big boys.

    Why not leave that for Pontiac? GM has the brands to fill out that Toyota lacks. I think Cadillac should consider dropping a couple models that do not sell or make money and concentrate on ONE great luxury car with variations such as couple and convertible, plus one luxury SUV. I do not see the advantage to each brand having 10 models that are the same as the other GM brands. Let Buick handle the mid sized entry luxury cars and CUVs.
  • louisweilouiswei Posts: 3,717
    Because Pontiac is NOT a luxury brand and the entry level luxury sedan market is a HOT segment right now even though you think they cheapen a brand's image.

    Without an entry level entry it is hard for Caddy to lure in "younger" buyers and develop them into long time loyal customers. The current Caddy offerings have nothing to excite the 20 and 30-year-olds. Once they got comfortable behind the steering wheel of a 3er, C, IS, GS or TL then it'll be awfully hard for Caddy to win them back.

    Will R&R and Bentley's images be cheapened if they start to make a 5-series fighter? You betcha. However, Cadillac will be perfectly fine with an entry model 3er-fighter.
  • gagricegagrice San DiegoPosts: 28,689
    To me there is not an SUV on the market that is as visually appealing as the last generation Tahoe/Suburban. I buy an SUV for Utility. The SUV/CUVs on the market today are not very good looking and most lack the rugged utility they once had. within 2-3 years the plastic bumpers look like s---. Mostly high priced junk to my way of thinking. Lots of fancy gadgets that will fail about 3 weeks after the warranty expires. All I see in American auto showrooms today is planned obsolescence. Designed to keep the masses making a car payment into perpetuity.
  • gagricegagrice San DiegoPosts: 28,689
    I guess we have to disagree. I see lots of young guys driving Escalades with 22" rims every day. Rarely see an older person driving one. If the Slade does good for them maybe they will want a luxury Cadillac when they get older. Myself I do not understand how you can like a sedan after having a good SUV.

    I might agree if GM were to get rid of a couple brands. I just think there is too much replication in the GM household. You end up with poor offerings like the AZtek and Cimarron. I don't see a need for Chevy to be building trucks along with GMC.
  • louisweilouiswei Posts: 3,717
    I see lots of young guys driving Escalades with 22" rims every day.

    Those are not the crowd I am talking about. If you don't know what I meant by that then I guess our generation gap is too huge for this discussion to continue.

    I am talking about regular young professionals (which there are a lot of them out there) whom just started their careers and want to treat themselves with a nice (not over the top like the Escalade with the 22) entry level luxury car.

    Myself I do not understand how you can like a sedan after having a good SUV.

    Because SUV handles like a POS.
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