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Is Cadillac's Image Dying and Does Anyone Care?



  • chevy598chevy598 Posts: 162
    Seriously, other than ultra expensive sports cars nothing says I'm rich like an Escalade. The Escalade brought Cadillac back from near death. Ever watch people stare at the Escalade at a stop light, and anyone can tell you thats the new Escalade. One thing I hate about new cars is you can't tell one year from another, but everybody knows the new Escalade. It's one of the most visually stunning automobiles on the road right now. The Luxury suv market just keeps growing because the rich are getting richer.
  • ctsangctsang Posts: 237
    Don't make people laugh. Escalade is just an expensive Suburban.
  • chevy598chevy598 Posts: 162
    Thats a compliment when you compare an Escalade to a Suburban. Right now GM owns the large suv market with top drawer products. No foreign or domestic even shows a weak heartbeat in that segment now that the gmt 900 platform is here. Bring on the Escalade hybrid in 2008.
  • And for the first time in the history of cadillac, A Hybrid version of the escalade is in the works.
  • chevy598chevy598 Posts: 162
    For a vehicle that hasn't been on the road ten years the Escalade is already at cult status. I don't think theirs two more desirable products to the under 30 crowd then the Prius and Escalade.
  • rockyleerockylee Posts: 14,011
    LOL, yeah I have to agree with you... ;)

  • xrunner2xrunner2 Posts: 3,062
    Ever watch people stare at the Escalade at a stop light, and anyone can tell you thats the new Escalade.

    Not anyone in my circle. Must be punk kids. Who the heck cares about a gussied up Tahoe. Just a glorified suv/truck.
  • fintailfintail Posts: 32,917
    Under 30 desires a Prius?

    Some may indeed desire an Escalade...but there's a good contingent that sees through the hype. I'm (barely) still in that demographic, and my peers aren't in awe. It is a cult vehicle of sorts though...preferred by thuggish or ostentatious athletes and entertainment people, rich soccer moms/kept women, and fat old white guys. Probably the oddest mix in the industry. It's been a smash hit and is the force behind Caddy's rebirth...but image is everything.
  • jblaze13jblaze13 Posts: 152
    Cadillac hasn't become the standard because they haven't offered products that young well to do customers want to drive. One year ago I went looking for an entry level luxury sedan w/all weel drive. Cadillac barely even had a sedan with awd. The best they could do was a $60k STS w/awd. NO THANKS.

    They are in need of a transition to a company that truly serves the market they claim to be in. If the new CTS is as competent as an A4, 3 series, G35 or others they can begin to make the transition. When they add some sportiness to the STS they can begin to make the transistion. When Cadillac offers a vehicle ready to compete with an X3, RDX, or other vehicles that will soon crowd this class they will begin to make the transition. When the DTS is not a disgrace for anyone under 60 to drive they will begin to make the transition. Until then. No Thanks! I'll keep buying foreign luxury brands that hold their value better. Note to Cadillac...young buyers turn into old buyers so offer them something other than a $65k Escalade. The escalade is a very nice vehicle but everyone doesn't want an extra large SUV. Thanks.
  • fintailfintail Posts: 32,917
    What's stunning about it? It beats the old one...but it won't go down in history as a design masterpiece.

    You can lease one of these for what? 499? Doesn't say rich to me.
  • chevy598chevy598 Posts: 162
    Stunning is when review after review call it a better ride then a 70k Land Rover. Theres never been a better looking suv made.
    Ask Lexus if entertainers and athletes can build a brand. They'd know more then anybody what Famous people can do for a brand. Cadillac now sells 200k units a year, and a lot of that is due to Escalade floor room traffic.
    I do not understand why people try to knock the Escalade by comparing it to the Tahoe, Suburban, or Denali. All of them are perfection on wheels compared to their competitors in that segment. Thats like saying a Ferrari aint nothing but a dressed up Lamborghini. Ford, Chrystler, Toyota, Honda or any other major automaker can only dream locking down the large suv segment like the General has. GM is as dominating in suvs as Toyota is in Hybrids.
  • fintailfintail Posts: 32,917
    With the reliability issues and stigma of Rovers, I don't know if that's a big victory.

    Which famous people drive Lexus and flaunt it? Lexus is a success because it has offered most of what was good about a Mercedes with little of what was bad about a Mercedes. It's a very understated car, bland styling, cushy interiors, nothing flashy.

    A lot of people are suspicious of badge engineering (a classic GM issue), and maybe people feel the Escalade looks too much like its siblings. I won't deny these are excellent SUVs, but there's some hype involved. I think a lot of us would like to see Caddy in a position where there most popular model isn't a big SUV.

    Ferrari and Lamborghini aren't really related.
  • What review called it a better ride than a Land Rover? And, for 70k don't you mean Range Rover? A 70k Land Rover is almost impossible, since they don't make it anymore, and when they did, you'd have had to try awful hard to get it to 70k.

    Sources please.......
  • chevy598chevy598 Posts: 162
    I agree, Cadillac needs better cars. We'll see in January where Cadillac is going when the 2008 cts unveils at the Detroit auto show. For a first attempt at getting back in the luxury game the STS wasn't a bad ride it just needs to evolve.
    The DTS is so misunderstood its crazy. GM couldn't have built a better boat for the segment their after with the DTS. If your into old school (boats) there's not much out there to choose from. That car was designed for the over 50 crowed and hit the nail on the head. It's easy money for GM because people who like driving cars like the DTS don't have any other choices. Even Lincoln doesn't build anything that says old school anymore.
    I do have one question about badge engineering. Don't most Lexus's share the same under pinnings as common Toyotas? Thats common practice in todays world.
  • chevy598chevy598 Posts: 162
    I think it was Car and Driver, but every head to head review says the Escalade is dominating compared to a more expensive Land Rover. I think the word they use is "Hip Factor". Cool is Cool!
  • lemkolemko Posts: 15,071
    The only guy I can think of who is rich and famous and drives a Lexus is Bill Gates. It's only because he wants to be modest. However, I hear he's a big fan of Porsche.
  • chevy598chevy598 Posts: 162
    Randy Moss got busted with drugs driving a Lexus.
    The Detroit News has an article about the new James Bond movie, and Lexus offered millions to be the only cars in the movie.
    In today's world I think it's more important how many rapers sing about your brand on the radio then who is actually seen in them.
    You'd be surprised by how many people that would die for a Lexus, Cadillac, Benz, or BMW that have never been in one.
  • lemkolemko Posts: 15,071
    I remember a Chuck Berry song about the Oldsmobile "Rocket 88" that would make me want to run out and buy an Oldsmobile in a New York second.
  • snakeweaselsnakeweasel a Certified Edmunds Poster.Posts: 11,563
    Yep its all about image and less about substance.

    There are three types of people in this world. Those who are good at math and those who are not.

  • chevy598chevy598 Posts: 162
    Absolutely, Image is everything in the luxury market. You can buy a Toyota or Chevy with heated seats/navigation displays and the same under pinnings as a Lexus or Cadillac. Image is what separates luxury from non luxury.
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