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Is Cadillac's Image Dying and Does Anyone Care?



  • louisweilouiswei Posts: 3,717
    Lexus, so far, has been the most consistent one with its model nomenclature. I would put Infiniti up there as well. MB is not bad except for the AMG versions. The new BMWs are just down right confusing for the common buyers.

    I'll bet that most people who drive a new x25i, x28i and x35i have no idea that there is actually a 3.0L I6 under the hood.
  • sls002sls002 Posts: 2,788
    People who buy a BMW because it is trendy probably have no idea what they have, but car people certainly do. The basic problem with BMW's numbers is that there were x28 models (328 and 528) 10 years ago that were top of the line six's. Now they are bottom (in the USA) of the line six's.

    Back in the 60's, Chevy would put an emblem on the side of the car to indicate the engine under the hood, a six got nothing, the small 8 a simple V I think, the 327 added crossed flags and the 409 had 409 under the flags.
  • sls002sls002 Posts: 2,788
    People who own a deVille can answer the question about what kind of car they have by saying they have a deVille. But people with the DTS probably need to say I have a Cadillac DTS (or Cadillac CTS, ....). The Deville name was around for a long enough time to be known by even those whose interest in cars is limited to the appliance category.

    I think including engine size in the name is useless information, and when the engine changes, the model name shifts, making for confusion. It would be better to have a separate tag on the car to show what the engine is.
  • lemkolemko Posts: 15,067
    I refer to my car as a Seville despite the fact the name "Seville" appears nowhere on the car. If I had a DTS, I'd probably call it a DeVille, but if I had a CTS, I most definately would not refer to it as a "Catera Touring Sedan," or worse, a "Cimmaron Touring Sedan!"
  • dino001dino001 Tampa, FLPosts: 3,426
    The origin of those numbers are in displacement, but BMW departed from it long time ago. They shuffle those numbers back and forth, which allows them to have a new name every so often without big changes in the actual car. This way one could quickly distinguish model years on the street - just by looking at the badge.

    For example, when new 3-series came along, 325 and 330 were designations used for both 3.0 engines: one was about 180-190 hp, another 220-230 hp. My guess is that 325 was selected to show that the performance in 325 was similar to previous 325 with 2.5 engine. Then they introduced the 3.0 turbo and tuned the NA engine to have performance between 325 and 330 version. The new cars had then performance that would be "natural" to 2.8 and 3.5 engines, hence the names: 328 and 335.

    I completely made it up, but I stick to it ;) :shades:

    2012 BMW 328i wagon, manual and sports package. No. sold in the US: 1. Probably.

  • louisweilouiswei Posts: 3,717
    Like I said, BMW has been pretty confusing with its model nomenclatures lately.
  • imidazol97imidazol97 Crossroads of America: I70 & I75Posts: 17,690
    The 2008 CTS is sure on the road to becoming a standard> it"s a striking car!

    This message has been approved.

  • rockyleerockylee Posts: 14,011
    That'swhy the "V" will be even more exciting to see. :shades:

  • lemkolemko Posts: 15,067
    Shoot, I saw a regular 2008 CTS from a distance and I was afraid to approach it as I might fall in love. The V-Series will be irresistable. The last thing I need now is a car payment as I'm trying to fix up my place.
  • Like I said, BMW has been pretty confusing with its model nomenclatures lately.

    Not nearly as bad as Lincoln, though.
  • 62vetteefp62vetteefp Posts: 6,048
    Like I said, BMW has been pretty confusing with its model nomenclatures lately.

    Not nearly as bad as Lincoln, though

    Actually it is pretty easy at Lincoln. The models are all MK_. BMW uses numbers that on one side are easy 1,3,5,7 but on the other nonsensical 28, 35 etc.
  • sls002sls002 Posts: 2,788
    The problem with BMW's numbers are that they change from year to year. The basic problem is that they are trying to identify the engine in the model name, but after a few engine changes, one has to be a BMW expert to really know what any of it means.
  • louisweilouiswei Posts: 3,717
    That's really not a problem for BMW, all the general buying public (except car enthusiasts) has to know is:

    335i > 328i
    550i > 535i > 528i
    760i > 750i

    Usually trophy wives don't care what's under the hood...
  • sls002sls002 Posts: 2,788
    Generally speaking the larger the second and third digits are, the higher the model is in the pecking order. The problem is that the second and third digits vary from year to year, so the top of line model this year is a 335, but not too long ago it was a 330. This is what confuses one. The only difference between a 330 and a 335 is the turbo charger. Well, actually the turbo engine is all new, but both models were/are top of the line.
  • louisweilouiswei Posts: 3,717
    Yeah, but it doesn't matter because 335i is still better than 330i because it's faster and more expensive. That's all the trophy wives need to know.
  • sls002sls002 Posts: 2,788
    R&T's latest edition has a comparison test of the CTS and Infinity G35. There is a sidebar explaining why they did not include a BMW 535 as planned. The CTS was priced nearly $20,000 less than the 535. The 535 had a nicer interior for the money, was the best performer for the extra money, and had the best ride/handling too. For the money, the CTS is a lot of car though.

    R&T rated the G35 better than the CTS in the comparison. The G35's smaller size and less weight gave it an edge in performance and handling.
  • jkr2106jkr2106 Posts: 231
    hmm...too big to beat the Infiniti G35...too cheap to beat the BMW 535...wonder what that means...

    I know! Bring on the smaller BTS!!! and push the CTS up about $15-17K!!!
  • lemkolemko Posts: 15,067
    I've got to go to the Cadillac dealer for an oil change for my Seville STS! Hope I don't give into temptation when I see those new CTS's!
  • sls002sls002 Posts: 2,788
    I think it means that the CTS is in a class by its self. This is not a bad thing, and with the 2008 upgrades, the CTS is now worth considering if the 3-series class seems too small, but the 5-series is way too expensive.
  • jkr2106jkr2106 Posts: 231
    go ahead...give know you want to...
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