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Is Cadillac's Image Dying and Does Anyone Care?



  • The thing is, is the "American BMW" concept working? :confuse:
  • bumpybumpy Posts: 4,435
    As far as the CTS goes, it seems to be working somewhat. GM lacks the focus and consistency to really make it pay off, though. The DTS and Escalade distract from the mission, and the STS and XLR never got the proper attention. They would do better to flush out everything except the CTS and introduce some more body styles on that line (a stretch CTS, the coupe and wagon that are coming, and a retractable hardtop coupe would do it), but it looks like Caddy is getting a rebodied Saturn VUE. :sick:
  • The current STS is not selling well. It is smaller than the car it replaced, and that reminds me of 1986, when Cadillac replaced the bustleback Seville, which was a big car that was popular and sold well, with a much smaller European-inspired car. That car did not sell well either. I think history is repeating itself.

    The XLR is a great luxury sports car, (Light-years better than Cadillac's last attempt at this type of car, the Allante) but is has failed too. I think that only underscores my point. People in the market for certain cars will not buy a Cadillac, no matter how good it may be.

    The Escalade is a good full-size luxury suv. That is an important market now, so Cadillac needs the big truck.

    Finally, the DTS is the heart & soul of Cadillac. The only problem is that we should have had a new one by now. Cadillac really dropped the ball not investing in it's bread & butter car.

    A stretched CTS? I would agree if it is stretched to the proportions of the 1998-2004 Seville and replaces the current STS. I do think the CTS variants arriving next year will help, but I do not think CTS variants alone are enough. Cadillac needs new big car products, world-class big car products like it used to do in the past.
  • 62vetteefp62vetteefp Posts: 6,048
    but it looks like Caddy is getting a rebodied Saturn VUE.

    A little more than that. Actually it sounds like it should almost be considered a new architecture?

    Theta Premium
    GM is preparing a premium version of Theta. Reports differ, but the general consensus is that it is a combination of the current Theta and elements of the new Epsilon 2 architecture, with some Lambda components as well. So far, the only models are the Saab 9-4X and Cadillac SRX. Despite the fact that these vehicles are loosely based on Theta, which is often used for small CUVs, it is believed that these will actually be midsized, since many have predicted that the 9-4X replace the similarly sized Saab 9-7X. There are also rumors of 7-seater TE (Theta-Epsilon) models under development.

    Vehicles using Theta Premium:

    2010 Saab 9-4X
    2010 Cadillac SRX

    I currently drive an Enclave but if they came out with a 6 seater CUV I would go to that. Just need to be able to carry 4 kids. Luggage space is not that important to me.
  • lemkolemko Posts: 15,075
    I bought my DTS because it is similar to the 2002 Seville STS I previously owned. I would've bought a new STS, but it is a way smaller car than my 2002 model and I often get the new STS confused with the CTS as they too close in size. I also seem to prefer the interior of the previous STS to the new one.

    I realize the DTS is just a facelift of the 2000-2005 car, but it works for me. The facelift makes the car look a lot sleeker, the old taillights reminded me too much of an old Lincoln Town Car, and the interior is way nicer than the 2000-05 car.

    I would've LOVED it if I could get a RWD/AWD DTS. Maybe next time?
  • sls002sls002 Posts: 2,788
    The bustleback Seville did not sell that well, about 33,000 per year. The first generation Seville sold at nearly 50,000 per year. However the small Seville sold at a 20,000 per year rate at first, but finished up at 25,000+.

    The Deville used to be the best seller of the Cadillac line. Now the CTS is the best seller, perhaps because of price. The DTS (or Deville) is second best. The Escalade is next @ 35,000. The STS and SRX sell at the same rate, about 22,000.
  • sls002sls002 Posts: 2,788
    The CTS is on a dead end platform. What I mean is that the CTS will be the last production model on the sigma platform. The so called global RWD platform (Pontiac G8, Camaro) will replace the sigma.
  • Stever@EdmundsStever@Edmunds YooperlandPosts: 39,035
    "It's normal to draw some attention at a car launch, but the whooping, hollering and waving the CTS received from passers-by was something quite unprecedented. Barrel-chested and with a deep furrow in its brow, it's a menacing, extravagant beast that seems to elicit an instant response from people."

    Showing off a real swagger (Mail & Guardian)
  • bumpybumpy Posts: 4,435
    Speaking of the 2nd-gen bigbody Deville, I saw one today tagged 'DHS'. Any idea what the H was supposed to stand for? Hearse? :P

    I also saw a CTS with a full brown carriage roof, a V-type grille, and some sort of flower-petal wheels. :sick:
  • circlewcirclew Posts: 8,261
    "When the going gets twisty, however -- as tested over the Outeniqua pass -- the CTS does not deliver on the implicit sportiness in the spec sheet. Although it has good grip, it does not inspire confidence or handle in a razor-sharp manner. It favours wider, longer sweeps in which it can use power reserves, as opposed to the delicate switchbacks that favour more precise machines."

  • lemkolemko Posts: 15,075
    That had to be an older car. The big Caddy had three levels around 2000-03 or so: DeVille, DHS, and DTS. Don't know what the "H" stood for."

    As for tacky add-on CRAP like carriage roofs and stupid wheels, blame that on the owner and the dealer that provides that garbage, not Cadillac. I keep my cars free of that stuff.
  • sls002sls002 Posts: 2,788
    DHS was the high luxury sedan. This model was sort of a replacement for the old Fleetwood models after they discontinued the RWD Fleetwood. I think that this started around model year 2000.
  • lemkolemko Posts: 15,075 extended-length Cadillac DeVille from about 1998-99. It was like only a four inch extension and it had wheel skirts. I think it was called the DeVille Limited or something like that.
  • marsha7marsha7 Posts: 3,661
    in the early 2000s, the DTS was the performance version with floor shifter, the DeVille was the "stripped" down version, and the DHS was ultra luxury, column shifter, luxo-boat...IIRC, the DHS had the lower HP version of the Northstar, but better tork, and had better mpg than the DTS...but, if anyone knows, it would be lemko, who, I am almost sure, is quite a fan of the DTS... :P ;) :blush:
  • circlewcirclew Posts: 8,261
    DHS, which stands for DeVille High-luxury Sedan, is a premium version designed to appeal to those among younger buyers who lean more toward luxury and less toward sport. Distinguishing features include chrome wheels, more power accessories, a hedge-your-bets switch to choose analog instruments with big, round gauges and pointers or digital displays of the speedometer and minor gauges or a combination that displays both dials and digital readouts. The hood emblem lies flat instead of sticking up. Front seats are buckets, not bench. The gearshift remains on the column.

  • cooterbfdcooterbfd Posts: 2,770
    Again, you pick out just ONE aspect. The paragraphs before state:

    "But the internals are another story. The CTS sports a 229kW and 374Nm, 3,6-litre, direct injection, all-aluminium V6. This is class-leading power in its segment, beating the Mercedes E350, BMW 330i and Audi 3,2 A6 by some margin. The CTS dusts a 0-to-100kph sprint in just over six seconds, with a top speed of 240kph. So it's got the go to match the show and the six-speed "hydramatic", automatic transmission is perfectly competent.

    Power -- in the old-school American way -- is sent to the rear wheels, but without some antiquated rear suspension. The CTS is endowedwith multilink rear suspension, a limited slip differential, an electronic stability management system and electronic brake-force distribution. As the Yanks might say: "This baby is fully loaded."

    The result was a savage disposition on the highway during the launch drive, with a towering acceleration between 80kph and 120kph. The CTS reaches down for its horses with an infectious ferocity, making it difficult not to keep yourself pinned into the seat at the behest of your right foot. The ride is supple and comfortable thanks to its long wheel base and rear suspension that keeps the chassis nicely neutral."

    Can't you just accept that it is a sport sedan DONE THE CADILLAC WAY??? It may not handle "razor sharp", but you won't need $5000 in dental work or stitches to close that gash in your bitten tongue every time you ride over a tar crease in the road (OK, a LITTLE overexaggeration :shades: )
  • circlewcirclew Posts: 8,261
    Relax! I accept the Living Room effects and the lull-yourself-to-sleep highway experience.

    I guess it depend on your definition of driving. ;)


  • I seem to remember seeing many more bustleback Sevilles than the small Sevilles, and I have been a car watcher since before age 10. It used to be the biggest thrill for me to reconize new car models on the street, after seeing them advertised on tv and in magazines.

    My question Is there any way I can make it so I do not see photos that other members put in their posts?
  • Stever@EdmundsStever@Edmunds YooperlandPosts: 39,035
    I don't think there's a way to turn off photos in the forums. You can turn off pictures in your browser, but that'll affect every web site you visit. If you are trying to speed up your net connection, that may be an option for you.
  • Thank you steve. It would be a nice touch if a picture ignore/turn off option were avaliable here.
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