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Is Cadillac's Image Dying and Does Anyone Care?

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Comments

  • poncho167poncho167 Posts: 1,178
    "I hate these alphanumeric designations on American cars. I want deVille, Seville, Fleetwood, Eldorado from Cadillac."

    I couldn't agree more. If I were to purchase a Caddy STS or DTS, I would have someone custom paint Seville or Deville below those logos.
  • sls002sls002 Posts: 2,788
    So the naming convention has changed a bit.
  • sls002sls002 Posts: 2,788
    In the late 1980's, Cadillac brought out a Turing version of the Seville, and put STS on the trunk lid. The SLS was used toward the end of the FWD Seville production, I think after 1998, perhaps in the early 2000's, not quite sure. The ETC was the Eldorado Turing Coupe, somehow this is not quite as clever as the STS for a name.

    Cadillac three letter convention is that the first letter is the series:
    C = C series (but could be C=cimarron or catera or Cadillac)
    S = S series (meaning that the STS and SRX are same series)
    D = D series (between the C and S :confuse: or = de Ville)
  • sls002sls002 Posts: 2,788
    The original meaning meant that it was the one to measure everything else with. In other words it was the one everything else should measure up to. The basic question to think about is this: should the standard of the world be a "sports sedan", a "luxury sedan" or a "super luxury sedan". For example, the BMW 7-series, or a Mercedes S-class, or the BMW Rolls Royce.
  • gagricegagrice San DiegoPosts: 29,173
    Mnemonics seem to have taken over our language. I started to build a mnemonic database for the communications and computer industry in the late 1980s. I almost went crazy. I gave up with all the uses for ATM. Anyone that can remember what they all mean is a better man than I.
  • sls002sls002 Posts: 2,788
    STS on your Seville means Seville Turing Sedan. Calling it the Seville STS is redundent. The Fleetwood Sixty Special was the top Cadillac in the 1950's. However, Cadillac was not content with the plain Sixty Special and added the Brougham to upgrade. d'Elegance interiors were available on de Villes too. The point here is that Cadillac has been changing their names for a long time. The de Ville name was first used in the 1950's and became a popular Cadillac model. The new three letter names are part of Cadillac's attempt to reinvent itself.
  • steverstever Viva Las CrucesPosts: 41,961
    I don't much like alphanumeric names either but after seeing some examples of Dumb car names, it's easier to understand why the manufacturers use them.

    Moderator
    Minivan fan. Feel free to message or email me - stever@edmunds.com.

  • bumpybumpy Posts: 4,435
    Same with the Integra. What is it now?

    Cancelled. The Integra coupe became the RSX in 2002 and the sedan was dropped, the non-US Accord came in as the TSX in 2004, then the RSX was dropped after 2006. I think Acura would do well to bring back the Legend and Integra names; I'd rename the TL to Inspire (the Japanese version of the previous TL) rather than Vigor.
  • andres3andres3 CAPosts: 5,343
    However, Consumer Reports (CR being the most reliably trustworthy and accurate source; everyone knows this! ;) )

    Says that Audi has several models which can be recommended and garner tons of red circles/dots.

    They have shown a steady increase in red circles vs. black one's from the past. Year after year, the trend is upward.
  • british_roverbritish_rover Posts: 8,476
    There is going to be a TSX coupe sometime in the next couple of years to replaced the RSX.
  • mediapushermediapusher Posts: 305
    What many of you don’t seem to understand with what I’ve said in my earlier posts is that many others and I don’t care how good a GM car will eventually get. Any car company that can make such horrible stuff for so long and desecrate the Cadillac name like they did doesnt deserve anymore of my money. All through the 70’s, 80’s and early part of the 90’s, this is what GM did-- make junk. Apparently GM doesn't care about it's reputation.

    It's a good thing they did have competition from Japanese and others, otherwise GM would still be making early 70’s technology cars, knowing how they operate.

    So while their cars have finally made a turnaround, it should have happened 25 years ago. Why they think they can sit on their complacency and indifference for that long is beyond disgusting.

    Standard of the World? Anyways… If they were interested in being standard of the world they wouldn't do things like put cheap interior in the one of two Cadillacs that sell worth a darn (Cadillac CTS, Escalade). The Escalade has better interior. Oh ,and how about the “nifty” seat belt anchor attached to the shoulder of front seats. Way to go Cadillac. :\ That’s not what a manufacturer does for world class design. Then they price the car at a world class price, when it isn't.
  • mediapushermediapusher Posts: 305
    Car companies followed Mercedes and BMW's suit of giving their cars alphanumeric names because it makes the car easier to market across different demographics and countries. For instance, Coupe De Ville may not make any sense to people in Switzerland or China. Come to think of it, it doesn't make much sense in the United States either. What the hell does Coupe de Ville mean??

    Also real names like Nissan Cedric and Cadillac Escalade detract from the company name of the car which car companies don't like.
  • aldwaldw Posts: 82
    A good car deserves recognition for its own merits, regardless of what the manufacturer was previously, otherwise that type of stupidity will result in even greater product mediocrity than would exist at present. Whatever the case, GM is moving forward as they should be, and people will be better off for it.
  • sls002sls002 Posts: 2,788
    I will point out to you that it is your opinion that GM was making junk. I owned a number of 70's, 80's and 90's GM cars and I did not find them to be junk. I would agree with you that the Japanese were making very competitive cars and perhaps they were better than GM products.

    I don't think that GM has really tried to make Cadillac the "Standard of the World". Cadillac did not enter the three Cadillacs into the contest for the Dewar Trophy. The Cadillacs were entered into this contest by an independent car salesman who did not represent Cadillac as a Cadillac dealer. If Ford had entered three Ford Model whatevers (a T?), they could have won the Standard of the World trophy.
  • lemkolemko Posts: 15,207
    Heck, I STILL own two 1980s GM cars and they are still going strong. Everybody seems to forget the biodegrable Japanese cars of the 1970s that would collapse into piles of iron oxide dust after two Northeast winters. My girtlfriend's father bought a Datsun back in the mid 1970s as a response to the oil crisis. He described driving the underpowered Datsun on the Schuylkill Expressway as a really scary experience. After three years, the car threw a rod through the engine block. His 1966 Ford Galaxie, however, still soldiered on until the late 1980s.
  • cooterbfdcooterbfd Posts: 2,770
    Lem, It's no use talking to him. I grew up in GM cars, have owned nothing but GM cars in 23 yrs. of driving, and NEVER had a major repair. Maybe he should change his name to GM buttonpusher ;)
  • british_roverbritish_rover Posts: 8,476
    can claim that they had a good 70s car. Those were the dark ages in automotive history.
  • imidazol97imidazol97 Crossroads of America: I70 & I75Posts: 18,534
    I loved my 77 Cutlass Supreme coupe with 350 cu. in. Quadrajet. It cruised and drove great. It got good mileage compared to other cars of its time. Beige vinyl roof and dark brown lower.
  • sls002sls002 Posts: 2,788
    My 71 Riviera was not a bad car. Then I had a 76 Riviera which was good, but gas prices were going up. I also had a 78 Olds diesel which was not a great car, but not a bad car either.
  • cooterbfdcooterbfd Posts: 2,770
    Growing up my parents had a '77 Electra limited w/ the 403 Olds eng. in it. Only work done to it in 8 years was a Battery, heater hose, starter, and power seat motor. VERY minor stuff, very reliable.
  • lemkolemko Posts: 15,207
    I had a beautiful 1979 Buick Electra Park Avenue isn Charcoal Grey Firemist with a silver top and "Oyster" leather interior and the chrome factory wheels. It also had that excellent 403 V-8. I had absolutely no problems with that car. Unfortunately, I totalled it in an accident in 1989.
  • cooterbfdcooterbfd Posts: 2,770
    OOOH, I had a '79 225 Coupe, with a Buick 350 (last year for) I wish I kept it.
  • My Mom's 1978 Olds 98 was also very reliable. I don't recall my Dad grousing about any mechanical problems.
  • cooterbfdcooterbfd Posts: 2,770
    SSSSSSSSSSSHHHH!!! Don't let mediapusher hear us talk like this, he won't believe it and make a stink to prove it. ;)
  • lemkolemko Posts: 15,207
    I had a light yellow 1979 Oldsmobile Ninety-Eight Regency with that awesome 403 V-8! Small world.
  • british_roverbritish_rover Posts: 8,476
    Obviously you all partook in better living through chemistry during the 1970s. I don't think I have ever been around this many people who praised 1970s automobiles.
  • steverstever Viva Las CrucesPosts: 41,961
    I had good luck with a couple of early 70's VW's but got stranded a lot in a friend's Cutlass. That was probably a '68 or '69 model though. A '69 Bus blew its head gasket. Two '74 Volvos were so bad I pretty much swore off the brand forever. My '74 AMC Jeep ran good, but the gas tank rusted away in 3 years.

    Moderator
    Minivan fan. Feel free to message or email me - stever@edmunds.com.

  • 62vetteefp62vetteefp Posts: 6,048
    Had a 69 Cutlass as a 6 year old used car. Wonderful vehicle.
  • lemkolemko Posts: 15,207
    Had a 1968 Buick Special Deluxe as my first car. Purchased it used in 1981 and gave it to my brother three years later. My brother still had it in 1992.
  • british_roverbritish_rover Posts: 8,476
    Yeah but that isn't a 70s car. The early 70s weren't that bad but cars actually designed and developed in the 70s... :lemon:
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