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Full-size pickup sales - F-150 best selling truck, but for how much longer?



  • We're looking for a new pickup for our company. It will be used only occasionally during the week on business and the rest of the time will be used for weekend play stuff. Because of that I am going to spec it out with so I would enjoy driving it on weekends. I first looked at the F150. Not only do they seem to have a higher MSRP than Chevy when you compare apples to apples (e.g., XLT with big V8, towing, leather, and rear window defroster) they are clearly a step behind GM in interior packaging, engine noise, and ride, IMHO. Clearly, Ford has a lot of catching up to do.

    The Chevy/GM rode much better than comparably equipped Fords, had much less engine roar, wind noise, and so forth.

    I was reluctant to even step foot into a Toyota for lots of reasons, some good, some bad. But today, I test drove a new Tundra with the regular cab. Fantastic interior for a basic truck, lots of places to store change, sunglasses, etc., nice seating, nice uncluttered dash, nice ride, etc. I was also impressed by the high level of tech "content" which they talk about: the 10"+ pinion gear, the four piston disc brakes, warming of the ATF fluid, the built-in tow receiver, and so forth. There was even adequate room behind the front seat for a couple of canvas overnight bags which might mean you wouldn't have to buy an Extended Cab. On this basic truck, everything was standard: the limited slip, the side curtain air bags, power windows and locks, their version of GM's Stabiltrak, a dash mounted 4WD/2WD selector, a 5 or even 6 speed tranny, tow package, and on and on. They don't start with a "work truck" and then make you build it up. All in all this truck seemed to be the Swiss Army knife of pickups.

    Now, which truck are we going to buy? Well, probably a GM because like most Americans of a certain age, I want what I want. If I don't spec them, I don't want to have options forced on me. As long as I can take delivery by the end of December (for tax reasons) I can wait. For example, I don't need the $3000 extra 5.7 but I would like the front buckets. Unfortunatley, you can't get leather and buckes without ordering the equally expensive TRD package. But even if I could disaggregate their packaging, apparently, a customer can't "order" a Tundra to his spec. This is a shame. It can't be attributed to long lead times back in Japan for what is touted as an "American built truck." I really do want to try to buy one of these but not if I have to buy 6K of engine and TRD decals that will have negative value to me. (A 5.7 engine having negative value? Sure, poorer gas mileage is costly.) Why doesn't Toyota do away with this anti-ordering policy and let us order US-built product from US plants? I think that the additonal step in their distribution system (i.e., regional distributors,) as they seek to minimize variation and more importantly force customers into higher profit margin "packages" may be responsible for this.
  • mule2mule2 Posts: 11
    I ordered a new tundra with the options i wanted on it took about 30 days.I ordered in april from landers toyota in little rock ar.
  • b2900b2900 Posts: 20
    I to ordered my Tundra and was able to get exactly what I wanted.
  • Thanks. But here is my story.

    All I want is a basic cab, long bed, leather, buckets, and the Lexus 4.7 engine. Can I get that? No. Can I get it if I forget about the leather and buckets? No. I can only get it with a $3,000 5.7 engine with no buckets and no leather. Do I really need a humongus 5.7 engine that costs 3K extra and gets 2MPG worse mileage to haul lobster pots around Block Island, RI (figure 3 miles by 7 miles)?

    I am told that Toyota has no "allocations" to build any non-5.7 basic cab trucks, with or without leather and buckets. Doesn't make any sense to me either.

    Any Chevy dealer in New England will take an invoice price deal and order what I want. Guess where I am going?
  • eveseves Posts: 4
    :lemon: Well, it has been nice to read the coments posted on the various sites referencing the Toyota Tundra front end crash. My son purchased his second Tundra a 2007 4-dr SR5 in June 2007. It appears that the vehicle left the road after the right rear tire failed. The reason that this is evident is that the wheel rim is severely marked by the roadway asphalt, before he went onto grass and struck a tree. Unfortunately he past away from grevious head injuries the same day.

    This vehicle folded like a Budweiser beer can, and his injuries were caused in part to the substantially deminished occupant space.

    Our insurance company has contacted Toyota, and they are having it inspected on November 28th at Seattle. I have advised the NHTSA but they are a very fickle orginization in their response.

    As the Washington State Ptrol have indicated that the speed of Chris's Tundra was the posted 50 M.P.H. I am extremely disappointed in the vehicles lack of protection of him upon impact.

    In closing my son had complained that the right rear wheel was losing air, and the warning system activated numerous times. He could not find why, as I suspect that the dealer and tire shop only checked the tread for foreign materail and not the bead.

    If anyone has a similar concern or questions in this regard please e-mail me at

    Ron Eves :lemon: :lemon:
  • Ron. Thanks for sharing your story, and for what it's worth, sorry for your loss. I used to be a toyota loyalist, and my 17 year old daughter I send to work everyday in an 05 Honda Accord. My wife complains about the size of my truck - an '06 Dodge Mega 3500. But when I hear stories like yours, I feel better in as large a truck as I can find. Let us know how your fight with the dealers and manufacturers turns out.
  • mule4mule4 Posts: 36
    Ron i hate to hear about the lose of your son. I own a tundra also .I wouldn't want to hit a tree at 50 mph in any automobile.the seat belts & air bags should have helped.I believe all cars & trucks need to be more saver.good luck in your battle.
  • I got exactly what I wanted on my Tundra. It did take some time but waiting for the best 1/2 ton on the market is time well spent.
  • I got exactly what I wanted on my Tundra. It did take some time but waiting for the best 1/2 ton on the market is time well spent.

    Did you get a rear locker? How about a tailgate that can hold more than 100 lbs? Remote starter that's worth a damn? Auto 4wd? Heated washer fluid? Rainsense wipers? Tranny that doesn't "Rumble"? non-painted dash? Fully boxed frame? 5yr/100K powertrain warranty? 12 way power seats? 3-level, dual zone heated seats?

    Hmmm, I got ALL of that, and more. And only had to wait 6 weeks from order to delivery. Oh, and for less money too. :P
  • I doubt that you purchased a 6- speed with 381 hp.

    Sounds like you bought a POS. Hope you purchased the extended warranty because you will need it.
  • Nope, no shift-happy 6 speed rumbling tranny for me. I prefer my smoooooth shifting reliable HD 4 speed. Oh, and I have MORE than 381 HP and MORE than 400 lb-ft of TQ.
  • KCRamKCRam Mt. Arlington NJPosts: 3,516
    Nov 07 / Nov 06 / +/- / CY 2007 / CY 2006 / +/-
    F-Series / 46,568 / 52,727 / -11.7 / 635,520 / 725,459 / -12.4
    Silverado / 38,122 / 44,363 / -14.1 / 564,697 / 583,673 / -3.3
    Ram / 24,488 / 27,826 / -12.0 / 326,177 / 331,302 / / -2.0
    Sierra / 13,840 / 15,382 / -10.0 / 188,461 / 193,195 / -2.5
    Tundra / 14,988 / 10,469 / 43.2 / 177,336 / 112,040 / 57.7
    Titan / 5,001 / 4,867 / 2.8 / 60,961 / 66,617 / -8.8
    Mark LT / 512 / 930 / -44.9 / 7,831 / 11,598 / -32.5

    kcram - Pickups Host

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  • My 6 speed 4x4 Tundra is silky smooth. It seems that you are embarrassed to state what truck you purchased? 4 speed? Very retro but inferior.
  • h20h20 Posts: 42
    I believe anythingbut has been ejected,and will most likely return soon with a new name since it wants to continue cashing a pay check. PS anythingbut challenged the host(KCRAM) and well the rest is history.
  • obyoneobyone Posts: 8,065
    it wasn't unfortunately.

    I'm surprised at the latest result with the F-150 still on top of the heap since it is in dire need of upgrading. I guess that's what brand loyalty is all about eh?

    So h20 what's with this newly discovered sound coming from your truck? Any discoveries/updates?
  • Kirstie_HKirstie_H Posts: 10,824
    A reporter seeks consumers who have decided to keep their truck, instead of purchasing a new one, given the economic climate. If you’re a home builder, that would be even more helpful. Please send your daytime contact information to no later than Monday, December 10, 2007.

    Need help navigating? - or send a private message by clicking on my name.
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  • Their sales are tanking. The Tundra may end up being a bigger bomb than the Nissan Titan, which is in danger of getting cancelled after a lot of hype, Truck of the Year awards, etc, and only a few years on the market. Ironically, owners of the Titan can actually use their tailgates to put loads in the bed, unlike the Toyota, apparently.

    Toyota, despite their marketing, apparently designed this truck for the weekend warrior type rather than people who actually use trucks for real work. The crappy tailgate and apparently crappy bed are inexcusable on Toyotas first "real" truck. It just won't cut it. Once word gets around, their sales will consist of only those weekend warriors who can justify paying at the pump to feed it. People who actually use trucks for work will stick with the Big 3, which by all accounts are more reliable and built for actual work. (I haven't heard of any reliability issues with the new GM trucks despite far outselling Toyota, imagine that. GM doesn't require owners to remove their tailgates to load their truck!).

    The Big 3 will lose the weekend warrior crowd, too, but core truck buyers will stick to the Big 3. Ford faces a challenge from GM, not Toyota. What is this, strike 3 for Toyota's attempt to penetrate the full size truck market? I think Ford hangs on to #1 until the new model, then we'll have to see how good it is.
  • b2900b2900 Posts: 20
    If tanking is selling more then 200 thousand units and exceeding Toyota's 12 month sales goals in 11 months. I am sure all Toyota can say is TANKYOU!. I finally have my 2008 Crew Max and I totally love it! My Crew Max was ordered as the dealer was sold out , perhaps that could be consider a empty TANK.And I did not mind the two month wait as I ordered it and got exactly what I ordered.
  • Hear tell that them tundra ones is bustin tailgates if worked hard. How can them ones be lastin on that farm, if them tailgates bust off of them? Is them tailgates rustin out? That be the way of them ones... rustin and bustin. That tundra sure aint goin sell out over them big3 ones with them tailgates bustin, thats for sure! What say, is them tailgates bustin if folks work em hard? Good luck on this one now!
  • Uhhmmm, better check your facts. Toyota has not met their sales goals yet and in all liklihood will just miss them. a-sales/

    Toyota doesn't agree with you, as they happen to be ashamed of the new Tundra, and blame it on Texans at the ol' San Anton factory:
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