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Suzuki's US Future -- Good or Dismal
Will Suzuki become a permanent US player or will it be a has been like Fiat or Peugeot? If Suzuki STOPS selling rebadged Daewoos, my bet is that Suzuki will do just fine, firmly positioning itself in front of Mitsubishi, Kia and possibly Hyundai.
Suzuki is where Honda and Toyota where 20 years ago, building high quality, small and affordable cars. With their low price points, unique products and relatively high-quality cars, it's looking good. It seems small and different is quickly becoming what US car buyers are seeking.
The SX4 and new Swift, in my opinion, are raisng the bar for all manufacturers. Thoughts?