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Where is Honda taking Acura?

rockyleerockylee Posts: 14,011
I've watched in my lifetime Honda take Acura from a small car brand to a premium luxury division that not only builds cars but now also produces luxurious gadget filled SUV's. I'm just waiting for Honda, to make a Acura truck to complete the line-up and my best guess it will happen after the VTEC V8 and/or V10 come on-line. ;)

Rocky
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Comments

  • rockyleerockylee Posts: 14,011
    Any idea's, thoughts, where y'all see Acura headed ???

    Rocky
  • derrado1derrado1 Posts: 194
    Well the new MD-X is being pitched as somewhat of a cut-price BMW X5. The RD-X targets the X3, too.

    I think with the next generation of Acuras, they'll move the TSX and TL upmarket (after all, they killed the RSX to appear more upmarket). They'll make the TSX different from the Euro Accord and pitch it at the 3-Series more, maybe even pit the TL and RL against the 5 and 7-Series, respectively. They'll try and hold onto their value/bang for your back card as long as possible, so I don't see FWD going away for a while.

    I think they'll also market their technological attributes more, and most likely spread SH-AWD across the range. The first stop in their rise to the top will be Audi.

    They make a great range of cars at the moment (with the possible exception of the boring-as-sin RL), and I think they've cornered the near-luxury market. Next stop? Luxury. Stay tuned.
  • rockyleerockylee Posts: 14,011
    derrado1,

    That was a good post..... :)

    Rocky
  • rockyleerockylee Posts: 14,011
    http://blogs.edmunds.com/Straightline/category/cat.Acura

    Rocky

    P.S. I hope that is the next SH-AWD TSX !!!! :surprise: If I was Acura, I'd add another turbocharger to the Honda 4-cylinder and run circles around EVO's and WRX's :D
  • rockyleerockylee Posts: 14,011
    Mom, said Gentex, is going to start building more mirrors for Honda and Acura. A promotion was offered to employees in a drawing that would allow them to drive a Acura TL for a day full of fuel at each plant. I was hoping mom would win but some other lady won. :( Gentex, FYI also will start selling mirrors to Lexus.....

    Rocky
  • explorerx4explorerx4 Central CTPosts: 9,451
    there is just something about a fwd that needs to pretend it is a rwd based awd that bothers me. :sick:
  • derrado1derrado1 Posts: 194
    Well that's unfortunate.

    I had to giggle though... you put the commas in the wrong place, so it looked like Gentex was telling you over a cup of coffee that your mother secured a big contract to build mirrors for Honda.
  • rockyleerockylee Posts: 14,011
    explorer,

    I understand your concern but in all honesty it doesn't bother me at all. If it works....it works... right ?

    Rocky
  • rockyleerockylee Posts: 14,011
    derrado,

    I apologize for my grammer. I admit I stink. Please find it in your heart to forgive me. ;)

    Rocky
  • grbeckgrbeck Posts: 2,361
    rockylee: I've watched in my lifetime Honda take Acura from a small car brand to a premium luxury division that not only builds cars but now also produces luxurious gadget filled SUV's.

    Acura started out as a luxury car division with the Legend. Honda, however, also gave Acura the sporty, small, relatively inexpensive Integra, which showed its somewhat schizophrenic approach to the division. This approach has persisted since 1986.

    Over time, while Lexus has been accepted as a full-fledged luxury car maker, Acura has settled into the near-luxury range.

    Today Acura appears to be jettisoning its small cars - hence, the demise of the RSX - and moving to near-luxury SUVs and sporty sedans. The forays into the true luxury market have been mixed since Acura dumped the Legend for the RL.

    The RL shows its Honda roots too clearly for a vehicle in the $50,000+ segment. Plus, people buying vehicles in those segments want a V-8 and the option of rear wheel drive, neither of which are offered by Acura.

    At this point, Acura reminds me of Pontiac in the 1960s - a marque that is clearly a step up from its more plebian sibling (Chevrolet for Pontiac; Honda for Acura), with strong sport-luxury overtones, but definitely not a full-fledged luxury marque.

    And if it keeps offering the RL with a V-6 and styling that resembles a buff Accord as its flagship, it won't be accepted as a full-fledged luxury marque.
  • rockyleerockylee Posts: 14,011
    grbeck,

    I loved the post pal... ;)

    I say I pretty much agree with all that you had to say. I OTOH don't want Acura, to become a
    "full blooded" (Texas redneck word) luxury car maker. I think once you cross that line you can get a little soft. I agree Acura blundered the RL project by not offering a V8. OTOH they could of added a couple of those turbochargers from the RDX, and advertise the RL has Twin-Turbo power and that would of worked alot better than doing nothing ?

    Rocky
  • rockyleerockylee Posts: 14,011
    It looks like Acura, copied "Delphi's Magneride" system that is found on the Corvette, and many Cadillacs. Ferrari, bought the system from Delphi, and I don't know why Acura, just didn't do the same ? I see audi bought it also for the Audi R8 ;)

    Acura's- "Active Damper System" is a carbon copy knock-off of "Magneride". I wonder if Delphi's systems patent ran out or is Acura, took a cue from the Chin-E class and clone a good thang when they see it ?

    Regardless the MDX, has a "Magneride" cloned suspension which will no doubt put it at the top of the class for the perfect balance of ride comfort and performance. ;)

    Rocky

    http://www.delphi.com/news/pressReleases/pr_2006_11_30_001/

    http://www.acura.com/index.aspx?initPath=MDX
  • rockyleerockylee Posts: 14,011
    Did you see the drawing for next TSX ? If that car get Acura's new Turbocharger that might be a car worth looking into, eh ? I forgot you are kinda against AWD, but then again SH-AWD will probably be a option on the TSX. I predict Acura, will offer the consumer premium value that meets or exceeds the competition within the next couple of years. Acura's future has never looked better than it does today. The customer has a brand-new MDX, RDX, and will soon have a new NSX, TL, TSX, RL, in the next couple of years all which look very promising based on speculation/rumors.

    I'd love to give the Type-S TL a test drive but unfortunately for me I don't have a local dealership nearby. :sick:

    Rocky
  • rockyleerockylee Posts: 14,011
    Does anyone know what other engine applications if any Acura, will use there new
    "state of the art" turbo on ???

    Rocky
  • rockyleerockylee Posts: 14,011
    TORRANCE, Calif. — Acura has released a teaser sketch of its Advanced Sports Car Concept, which will make its debut on January 7 at the North American International Auto Show.

    http://www.edmunds.com/insideline/do/News/articleId=118916

    Rocky
  • rockyleerockylee Posts: 14,011
    Question to the forum...... Do any of you believe like I do that Honda/Acura, has the most technology and/or gadgetology of any car manufactors ????? I honestly believe we haven't even seen the tip of the ice-berg yet. What do y'all think ?

    Rocky
  • m1miatam1miata Posts: 4,556
    Don't like it.

    Honda is a good engine builder, and has made some good suspension systems and a couple or more good body styles. This is not one of them. Looks for RWD eventually, if they care to compete. In a more costly car, I would more likely go with a BMW in RWD, and maybe a Mercedes, if the reliability issues get worked out, the Audi for a FWD / AWD or the less expensive AWD cars - Subaru. In American RWD, the CTS seems the best bet. As for Acura, its OK, but it is wait and see as to how special looking the Accord will be. Anyway, nice engines. Winning race cars. The Acura line has nothing which I see as exciting looking. At a higher price, it has to be more. BMW comes to mind.
    -Loren
  • rockyleerockylee Posts: 14,011
    Okay thanx Loren.....I just figured you'd be happy about the new 08' TSX. I know how you like sporty fuel efficient cars. The TSX, will only be in the mid-high $20K range which will make it very attractive to a segment of buyers. I believe you get alot of car for your money and I'd like to know what you like from Subaru, that is comparable in quality and engineering ?

    The SH-AWD is more advanced then Subaru's AWD system. Subies system works like Oldsmobile's Smart-Trak AWD where it distributes power from front to rear where slippage is occuring which i wouldn't classify as a techno-marvel ? :surprise:

    Rocky
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