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Ford News

bigo08bigo08 Posts: 102
I recall that Ford "Way Forward" Plan stated that the company would be profitable by 08, but as a hard-core Ford guy myself I don’t see that happening, because I have seen what Ford showed at the NAIAS, and I have to say I was not impressed.. There were a few good concepts like the Lincoln MKR and the Ford Interceptor. The 500 and Focus were disappointing. Let me know what you guys think.
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Comments

  • rockyleerockylee Posts: 14,011
    bigo08,

    I honestly think it will at least take until 2009' to see a turn around. I don't see the product out right now to have such a turn around by 08' IMHO. I honestly can't believe Ford, isn't going to focus on another Taurus to help speed up that turnaround. GM, made a camcord fighter with the current Aura/Malibu but where's Fords ? The fusion IMHO isn't the answer. Ford, needs another awesome FWD car and the Taurus name has recognition and once was the best selling car in america. Oh well their loss is GM's gain ! ;)

    Rocky
  • I have to say I have been in the Milan, haven't been in a Fusion yet, and would say it is better then the current gen camry and equal to the previous gen Accord.
  • bumpybumpy Posts: 4,435
    What if Ford doesn't return to profitability anytime soon? A big chunk of the company's assets were hocked to secure a cash line, and if Ford goes kablooie the creditors will want to sell those assets off to somebody to get their cash back. How do you spell "Ford" in Chinese?
  • rockyleerockylee Posts: 14,011
    british,

    I wouldn't go that far... :surprise:

    Rocky
  • scape2scape2 Posts: 4,119
    Mainly because it is small enough to turn itself around. Also does have the cash to do so here in North America. Its going to be painful for the 40,000 that loose their jobs. UAW is going down hard in the next 10 years. Unions and manufacturing just don't go hand in hand in the "new world economy" Flexibility is key to competition, and unions are not flexible..
  • rockyleerockylee Posts: 14,011
    WASHINGTON, D.C. — A U.S. Chamber of Commerce study about to be released estimates that the auto industry loses $12 billion per year because of the proliferation of counterfeit auto parts.

    http://www.edmunds.com/insideline/do/News/articleId=119319

    Rocky

    P.S scape2, The UAW isn't going down. They are going to loosen up their work rules to allow more flexibility. This has already happened at a few plants already where the company wanted to expand at the plant but they would on only one condition and that was to redo the work rules at the plant.

    Rocky
  • heyjewelheyjewel Posts: 1,046
    Ah yes, more news about our wonderful and favored trading partner the Chinese.
  • Where's Jack Bauer when you need him?
  • Driving his Ford Explorer. Haven't you been paying attention? :)

    Need help navigating? kirstie_h@edmunds.com - or send a private message by clicking on my name.

  • heyjewelheyjewel Posts: 1,046
    Jack drives an Expedition, Kirstie! Apparently no concern over global warming. Which So Cal could have used a little of last week.
  • Oh. Guess he traded up, or I'm stuck in season 1. Ford's been kind to him.

    Need help navigating? kirstie_h@edmunds.com - or send a private message by clicking on my name.

  • fezofezo Posts: 9,195
    Well, Ford didn't do itself any favors with the revised Focus and 500. That's a shame because both had the potential to be something instead of a warmover.

    I generally think the Fusion is on the right track but is only a solid single when they need a home run.

    I hope to see Ford turn on a dime. Lord knows GM isn't doing it.
  • rockyleerockylee Posts: 14,011
    http://www.detroitnews.com/apps/pbcs.dll/article?AID=/20070125/AUTO01/701250389

    Rocky

    P.S. Wow, bonuses for a few of the priveledge while everyone else faces major sacrifice. Welcome to corporate america :sick:
  • rockyleerockylee Posts: 14,011
    Slumping sales, big restructuring costs lead to $12.7 billion loss for 2006

    Holy-cow !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

    Odie, we might be signing rookie arena league players next year at NFL league mininums :surprise:

    Rocky
  • NEW YORK (CNNMoney.com) -- Ford Motor Co. reported the largest annual loss in company history Thursday. The embattled automaker posted a fourth-quarter loss that was worse than analysts' expectations and the company warned of worse showings ahead.

    Weak sales of its key pickup trucks in the quarter and $9.9 billion in after-tax charges due to employee buyouts and plant closing plans resulted in $12.7 billion loss for 2006.

    http://money.cnn.com/2007/01/25/news/companies/ford_2006_loss/index.htm?cnn=yes
  • Ouch...

    Interesting to read the details though.

    - Europe Profitable

    - SA Profitable

    - Mazda Profitable

    - Asia/Africa almost profitable

    - PAG would be profitable if not for the anchor that is Jaguar not sure what is going to happen with that

    - NA HUGE LOSS

    Without going into more detail then that it seems like it would make sense to run North American operations more like European operations...

    It seems like Ford is planning to do that so lets see if the actually do.
  • Let's not lose sight of the fact that a big part of that loss came in the fourth quarter and was non-recurring, related to restructuring and buyouts.
  • Yes a large part of it did but even without it the loss would still have been in the billions.

    If ford can't get the overall opperations into a near even position this year with moderate losses in North America then they will be in trouble.
  • goodegggoodegg Posts: 905
    A loss is a loss. Other car companies aren't taking these. You can always come up with scores of extraordinary items to write off. Regardless - they're still losses!

    Ford is in huge trouble. This thing will escalate. It will probably only be profitable at a third of its current size. Who's gonna just throw money down the Ford black hole?

    The company will end up being like Sears. Their assets are largely unrelated to their core business.
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