Howdy, Stranger!

It looks like you're new here. If you want to get involved, click one of these buttons!





Ford News

11213141618

Comments

  • xwesxxwesx Fairbanks, AlaskaPosts: 8,445
    Well, the problems in the EU are pretty serious, but that's the way things go. This world moves from crisis to crisis. Otherwise, what news would be worth reporting?

    It wasn't too long ago that Ford stock was junk and worth pennies on the dollar.
  • steverstever YooperlandPosts: 40,414
    True; good thing that Asia and North America are doing as well as they are.

    Moderator
    Need help navigating? stever@edmunds.com - or send a private message by clicking on my name.

  • steverstever YooperlandPosts: 40,414
    "The Dearborn automaker, which in 2009 introduced the EcoBoost series — a marriage of turbocharging, direct-injection and twin independent variable-camshaft timing — is in need of additional engines for high-volume vehicles like the Fusion midsize sedan and F-150 pickup. Buyers increasingly have opted for the EcoBoost engines which offer boosts in fuel efficiency and performance but command a premium of about $1,000.

    Ford won't publicly speculate on future investments, but the company's goals are clear: In lieu of more fuel-efficient but expensive diesel engines — and until hybrids and electrics catch on, if they ever do — the power and fuel efficiency of EcoBoost remains the chosen path."

    Ford's EcoBoost engine to spur investment, job growth (Detroit News)

    Moderator
    Need help navigating? stever@edmunds.com - or send a private message by clicking on my name.

  • cannon3cannon3 Posts: 296
    Ford needs to expand on the Focus platform. Add a 2 door, 2 door hatch, convertible and a wagon. Give people choices on such a great platform. Next, BRING BACK THE RANGER! Offer a diesel engine in a 4cyl, offer a turbo diesel, heck even a hybrid! I just will never understand why Ford let the Japanese take the small truck market!!??? Sad.
  • akirbyakirby Posts: 7,688
    The small truck market shrunk from 2M to 250K in just a few years. Ford chose not to invest in a vehicle in such a declining market, not the other way around.
  • xwesxxwesx Fairbanks, AlaskaPosts: 8,445
    The market declined because small trucks weren't competitive when all the investment was in the full-size market. Tack onto that the fact that fuel economy within the segment was marginally, at best, better than in the full-size market, and what incentive do people have to buy them?

    They sold like hotcakes when they were a good value.
  • akirbyakirby Posts: 7,688
    If there was a viable market then SOMEBODY would be going after it. Nobody is making any significant investment in small trucks now. If there was that much opportunity then somebody would be going after it with gusto.

    People who love small trucks like to think that the decline was due to product. But in reality the majority of the folks who used to buy Rangers switched to crossovers and small cars.

    It's not that there isn't a market - it's just that the market is very small and not worth a big investment like it used to be.
  • steverstever YooperlandPosts: 40,414
    edited February 2013
    All good points but there are a lot of niche vehicles out there. Juke? Countryman? Veloster? HHR? Insight? Z4? Tribeca?

    You'd think Ford could have cranked a few Rangers now and then and still use the line for something else the rest of the time. It's not like they'd have to invest a lot of new money in tooling.

    Moderator
    Need help navigating? stever@edmunds.com - or send a private message by clicking on my name.

  • xwesxxwesx Fairbanks, AlaskaPosts: 8,445
    Yes, but they have to make something people really want to buy. Remember, they shut down a whole plant (that's a lot of savings!) when they scrapped the Ranger in North America.

    akirby has a point, for sure. There was a time when people liked small pickups because they recognized their utility and versatility. I think the market is itching for a good offering in this class, but are settling for compact/mid-size SUVs because there isn't anything compelling. Honda was on the right track with their Ridgeline, but the towing isn't good enough and the fuel economy stinks.

    Get a midsize, four-door pickup with a 5'+ bed, add a solid 6,500# towing capacity, AWD optional, average FE of 25+, and priced in the 20s, and it would sell very well I think.
  • steverstever YooperlandPosts: 40,414
    I guess it's too much to hope that Ford would let the Aussies build a third generation Ranger to US specs and ship 'em here. They seem to still be selling well there though. We came really close to buying a Courier back in the day.

    Moderator
    Need help navigating? stever@edmunds.com - or send a private message by clicking on my name.

  • akirbyakirby Posts: 7,688
    You underestimate the amount of work involved to build "a few niche vehicles". And it would be stupid for Ford to sell 50K new Rangers if all it did was cannibalize F150 sales.

    Ford has far better things to spend money on including making the new F150 significantly better in terms of fuel economy which would be worth a lot more than a few Ranger sales.
  • steverstever YooperlandPosts: 40,414
    edited February 2013
    Well the other manufacturers are still cranking out their niche vehicles.

    My brother has a new F-150. Have you seen the liftover height on those things? His came with a built-in step on the tailgate to help you climb into the bed.

    I still think there's a market for compact pickups, and we'd likely be flooded with Thai ones if it weren't for the chicken tax.

    Moderator
    Need help navigating? stever@edmunds.com - or send a private message by clicking on my name.

  • akirbyakirby Posts: 7,688
    But nobody is investing anything in upgrades or remodels on those existing vehicles. Even Tata pulled out.
  • xwesxxwesx Fairbanks, AlaskaPosts: 8,445
    It's no surprise. Government regs highly disfavor compact pickups, just like they do wagons. There's far larger margin of profitability, for many reasons, in other models.

    Because of that, you're right... compact pickups are merely a niche with a heavy cost of entry (not so different from diesels).
  • steverstever YooperlandPosts: 40,414
    edited February 2013
    Obviously Ford needs a compact hybrid diesel pickup. :shades:

    Moderator
    Need help navigating? stever@edmunds.com - or send a private message by clicking on my name.

  • xwesxxwesx Fairbanks, AlaskaPosts: 8,445
    Hahahaha; yeah, if you're going in, do it with conviction. :P
  • steverstever YooperlandPosts: 40,414
    edited February 2013
    Another one we won't get but the Aussies will - the Chevy/Holden SS UTE:

    image

    Moderator
    Need help navigating? stever@edmunds.com - or send a private message by clicking on my name.

  • akirbyakirby Posts: 7,688
    Don't be surprised if Ford comes out with something very similar to that. 1000 lb payload, 3000 lb towing.
  • steverstever YooperlandPosts: 40,414
    Well, it may sell godaddy hosting.

    "Under the skins, they are still purpose-built machines, no more "stock" than a Formula 1 machine. But at least they look like stock cars, and that, Allison says, is significant. He cited the introduction of the Mustang brand in NASCAR's second-tier division, the Nationwide Series, in 2010."

    2013 NASCAR Ford Fusion's Mission: Strengthen Consumer Relevance

    image

    Moderator
    Need help navigating? stever@edmunds.com - or send a private message by clicking on my name.

  • jae5jae5 Posts: 1,205
    I'm not sure about you but I'm seeing a lot more Transits on the street so perhaps Ford is using this to fill the gap of the Ranger? Looking these over st the show they over a lot of configurations to carry cargo.

    But for me, my small pickup serves my hauling needs very well (but if GM wised up & brought the Ute over it may get another partner in the garage :shades: ).
  • steverstever YooperlandPosts: 40,414
    "Ford wants to better challenge Honda and Toyota, particularly among the 90-million-strong Millennial generation, which Edmunds.com and R.L. Polk & Co. found is less loyal when it comes to buying cars.The Dearborn automaker thinks it can attract buyers from a competing brand and build a larger customer base through the supersegment.

    The supersegment has grown at the expense of large cars, like the Toyota Avalon, Nissan Maxima, Ford Taurus and Chevrolet Impala, sales of which have continually declined."

    Ford takes new route to auto sales (Detroit News)

    Moderator
    Need help navigating? stever@edmunds.com - or send a private message by clicking on my name.

  • steverstever YooperlandPosts: 40,414
    "Ford's best-ever quarter in North America came on the strength of higher volume of vehicle sales, especially of new models like the Ford Fusion and Ford Escape buttressed by the venerable Ford F-Series pickups and Ford Explorer SUV, which pushed up market share," said Michelle Krebs, Edmunds.com senior analyst. "In addition, Ford is fetching top dollar on those sales as consumers buy the high-end trim levels and load their Fords with equipment."

    Robust Auto Sales Propel Ford's North American Profits to a Record

    Moderator
    Need help navigating? stever@edmunds.com - or send a private message by clicking on my name.

  • akirbyakirby Posts: 7,688
    And that ladies and gentlemen is why Ford pushed the Fusion and Escape out even through they probably weren't quite ready and experienced a lot of launch issues. The cost savings from switching to single global platforms must be huge.
  • steverstever YooperlandPosts: 40,414
    2,000 new jobs in Kansas City to crank out more F-150s. A talking head this morning says a new F-150 is sold in the US every 46 seconds.

    The aging truck fleet (average age is 11 years), improving housing sector and other factors are driving sales.

    "Cheap" gas prices weren't mentioned.

    Moderator
    Need help navigating? stever@edmunds.com - or send a private message by clicking on my name.

  • steverstever YooperlandPosts: 40,414
    "In an unexpected, dramatic change in the global automobile industry, utility vehicles have emerged as one of the hottest segments, with Ford leading the transition.

    Oversized, fuel-inefficient utility vehicles, once a symbol of American overindulgence, have fallen out of favor, replaced by smaller, more stylish versions, many built on car platforms rather than truck platforms.

    As the middle class expands around the world, and as road conditions improve, "utilities are attractive in a lot of countries," Caldwell said. "The SUV is a status symbol, with higher seating, good visibility, and the boxy (shapes) gone."

    How Ford Escape Is Taking Over the World (thestreet.com)

    Moderator
    Need help navigating? stever@edmunds.com - or send a private message by clicking on my name.

  • steverstever YooperlandPosts: 40,414
    "The satisfaction is higher on the vehicles equipped with MyFord Touch than without," Raj Nair, Ford's global product development chief, said in an interview. "We've been able to spend a lot of time with customers to find what exactly are the areas that are bothering them."

    One of the things that bothered customers was the inability to quickly change the channel or volume on the radio through familiar knobs, he said. As Ford redesigns its vehicles, the flat control panels with add more buttons and knobs and the main screen will become simpler."

    Ford to Add Back Dashboard Buttons After Complaints (Wall St. Journal)

    Moderator
    Need help navigating? stever@edmunds.com - or send a private message by clicking on my name.

  • akirbyakirby Posts: 7,688
    Subscription only. This one should work:

    Ford to Add Back Dash Buttons
  • steverstever YooperlandPosts: 40,414
    edited June 2013
    Sometimes you can do a search for the headline and find the story too.

    Nothing wrong with a few dials and knobs on the dash.

    Moderator
    Need help navigating? stever@edmunds.com - or send a private message by clicking on my name.

  • steverstever YooperlandPosts: 40,414
    edited September 2013
    But fun for Ford fans.

    Frankfurt Motor Show: Germans learn a stunning truth (youtube.com)

    Moderator
    Need help navigating? stever@edmunds.com - or send a private message by clicking on my name.

  • steverstever YooperlandPosts: 40,414
    edited September 2013
    The biggest volume Ford dealer in the world for 23 years running is where you wonder? Dearborn?

    Guess again.

    Galpin Celebrates 60 Years Under Boeckmann Ownership

    Not even Cal Worthington could out-sell them.

    Moderator
    Need help navigating? stever@edmunds.com - or send a private message by clicking on my name.

Sign In or Register to comment.