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On another note, it seems Ford is trying to boost profits by cross selling Jags and LR's together under one roof. I really don't see the point. I can't picture the LR group selling XK8's or the Jag group in safari shorts.
In the U.S., Ford wants dealers to combine outlets for Jaguar and Land Rover. Jaguar has about 150 U.S. retailers and Land Rover has about 140, with 44 percent of dealers already operating combined dealerships. Ford seeks to raise that to 65 percent by 2004.
"By putting Jaguar and Land Rover together, it improves a dealer's profitability," said Mike O'Driscoll, president of Aston Martin Jaguar Land Rover of North America. Ford wants dealers to invest profits in features such as valet services and customer lounges to attract buyers.
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