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Midsize Sedans 2.0

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Comments

  • goodegggoodegg Posts: 905
    What is the point of this forum?
    Praise "Honda" and do bashing & mocking "Hyundai"


    Merely pointing out that the Sonata doesn't sell like the Hyundai clubbers projected, and that the Accord still delivers huge sales, even with its dated design. Is that a bash? Its calling a spade a spade.

    Sorry I like Hondas(as do thousands of others). There's a reason for my skew. I apologize.
  • backybacky Twin CitiesPosts: 18,682
    I wonder how many people in this discussion (v1.0) beat up Hyundai for selling too many Sonatas to fleets, and now are beating them up because they have reduced sales to fleets in an attempt to raise transaction prices and improve resale values.

    Keep in mind also that with Santa Fes selling briskly, around 8500 last month (more than a 100% increase over last year), Sonata production for the North American market (in the Alabama plant) is gated at about 25,000 per month less Santa Fe production. So that puts a limit of about 16,000 on Sonatas per month, less if Hyundai increases Santa Fe production to meet growing demand. The Sonata will not come close to outselling the likes of Accord, Camry, and Altima in the forseeable future; there simply aren't enough Sonatas available. Maybe Hyundai could ship some from the ROK if needed, but it appears they are working on increasing transaction prices and per-unit profit than on maxing out production.

    If the Sonata is an inferior car because it sells "only" 11,000 per month in the U.S., I guess that makes low-volume cars like the Mazda6 and Legacy really bad! ;)
  • zzzoom6zzzoom6 Posts: 425
    Mcdonalds sells more burgers than Wendy's because they are CHEAPER. Can you guess why less Fusions are sold than Accords? They're not cheaper, so there must be another reason. Hint: BECAUSE THEY ARE BETTER.

    Sorry Elroy, but that's bad logic. I've been in many industries where the inferior and more expensive product outsold the better, less expensive product. Sometimes it's marketing, sometimes it's past experience/reputation (which has little to do with what's available now), and sometimes it's just name recognition. I'm not arguing that the Fusion is "better" than the Accord, or vice versa. But higher sales numbers do not equal "better."

    I would also suggest that you are no more of an expert of what "better" is than I when it comes to cars for other people. Consumers are pretty funny, if you ask me. Often times consumers go into a store without doing any research or even knowing what characteristics are important to them. Sometimes consumers focus on one characteristic without conisdering other important ones. All this is just saying that just because someone buys something, it does not necessarily mean that what they bought was the "best" choice for them.

    The process of buying a car is complicated and tiring which many people find very stressful. Under these conditions, it's no wonder why someone may buy something that is not ideal. If people were completely logical and clear thinking, there would be no need for salespeople...
  • goodegggoodegg Posts: 905
    Backy - this is the car that was supposed to fire a shot over the bow of the CamCordTima and make em shiver in their boots. Sure that Sonata's a good car, but 11,000 units?! How many units did the older design Sonata sell in a March?
  • goodegggoodegg Posts: 905
    it's no wonder why someone may buy something that is not ideal.

    Its goes both ways. Some buy Ford because its the only dealer in their little town.

    What - defaulting to a Honda is somehow a BAD thing? Honda's reputation garners many sales. That reputation didn't just fall into their lap.
  • zzzoom6zzzoom6 Posts: 425
    What - defaulting to a Honda is somehow a BAD thing? Honda's reputation garners many sales. That reputation didn't just fall into their lap.

    sorry, but did I say it was a bad thing? and where did you get in your mind that I didn't like Honda or that their reputation wasn't deserved? I'm just saying that higher sales #'s don't equal "better" and that "better" isn't so easy to define when there are many different characteristics that people value differently.
  • backybacky Twin CitiesPosts: 18,682
    The Sonata was the car that, when introduced, bested the Camry in multiple comparos. (The Altima available at that time wasn't deemed worthy to even participate in those comparos.) More than a shot over the bow of Toyota and Nissan, I'd say. And they have responded with better designs in the past year. And you may have noticed that since the '06 Sonata was introduced, huge discounts with Honda-to-dealer incentives have been available on Accords. Coincidence? Or maybe some people have figured out that an Accord isn't worth $5000+ more than a Sonata, so Honda has had to adjust their market pricing to compensate.

    As for how many Gen 3 Sonatas were sold in prior Marches, in 2005 11,373 were sold (best ever for the Sonata up to that time) due in large part to huge close-out incentives right before the new Sonata was released; in March 2004, 8,736 were sold; in March 2003, 7550 were sold, and in March 2002 (the first year for the refreshed Gen 3 Sonata) 5725 were sold. So 11,000 is on the high end for monthly sales for the Sonata--as high as the best sales month ever for the prior generation.
  • thegraduatethegraduate Posts: 9,731
    And you may have noticed that since the '06 Sonata was introduced, huge discounts with Honda-to-dealer incentives have been available on Accords. Coincidence?

    Um, sorta. The Accord is now a five-year old design, and Honda typically offers some incentives just before a new design debuts.
  • elroy5elroy5 Posts: 3,741
    I'm just saying that higher sales #'s don't equal "better"

    I think, in this case, it does. Considering: The Accord costs more, yet sells more. I must not be the only one who thinks it's better. Why are they paying more for it, if they don't think it's better? Are we all being fooled, or brainwashed? This is only MY opinion, and you are entitled to your own. Camry buyers can say the Camry is better, because it sells more, at a higher price, and I don't have to agree with them. Opinions are like ***holes, everybody has one, and they all stink. ;)
  • backybacky Twin CitiesPosts: 18,682
    The 2006 Sonata was introduced to the U.S. two years ago, when the new-for-2003 Accord was mid-way through its third year. Does Honda typically offer huge discounts/incentives 2-1/2 years before a new design debuts? Not in my car-shopping experience they don't--not if they don't have to, anyway.
  • elroy5elroy5 Posts: 3,741
    I don't think Toyota and Honda are afraid of the Sonata, as many have claimed they would be. The Altima seems much more a force to be reckoned with. The "Hyundai challenge" is not much of a challenge.
  • zzzoom6zzzoom6 Posts: 425
    glad we agree now...
  • backybacky Twin CitiesPosts: 18,682
    So do you suppose then that Honda put big incentives on the Accord out of the goodness of their hearts? What cars are forcing them to do that? The Camry, which has few incentives? The Altima--ditto? The Aura--ditto? Surely they don't fear the Malibu or G6--or do they...? Do you suppose it's possible the big incentives on the Accord are because too many buyers are snapping up Sonatas and its cousin the Optima, so Honda had to do something to narrow the price gap?
  • thegraduatethegraduate Posts: 9,731
    So do you suppose then that Honda put big incentives on the Accord out of the goodness of their hearts?

    Perhaps because the design, while being five years old, is something people don't want, because it will make their car "the old model" soon.
  • tinatinatinatina Posts: 388
    The fact that Honda has incentives on the Accord is no surprise given the fact that its five model years old. Also, they typically had incentives (not cash rebates) on the Accords towards the end of the model year, as did the previous version of the Camry, and the 2006 Sonata.

    Its a fact that the dated Accord continues to be at or near the top of this segment. The 2008 Accord retail prices are not expected to rise that much. perhaps less than 3%, or a few hundred dollars and standard content will increase. I would not go out any buy one right away when they are introduced because you will not likely receive a large discount. Perhaps, wait until mid to late December of 2007 to get a pretty significant discount. This segment of the market is too competitive. I bet you that many of those competitor cars have rebates/dealer incentives/special leases and finance rates on them come that time. Also, you can get a 2007 Camry CE or LE 4 in my locale for a rather signifcant savings off of MSRP. Why? Although the vehicle is selling well - its nearing the end of the model year and the market is too crowded.
  • elroy5elroy5 Posts: 3,741
    So do you suppose then that Honda put big incentives on the Accord out of the goodness of their hearts? What cars are forcing them to do that?

    Because the 5 year "old" Accord is competing with a "new" Camry and a "new" Altima. The rest are inconsequential (don't matter much).
  • bhmr59bhmr59 Posts: 1,598
    I think most people don't know about Hyundai. Many that do, just remember the negatives from the late '80's.

    Probably over 90% of car buyers have never taken a close look at a Hyundai, never mind a test drive.

    I wouldn't say there are being fooled or are brain washed but, perhaps, maybe foolish for not taking a close look at Hyundai (and other makes) to see what is available in the market now. Good luck with a brand helps build owner loyalty (heck, Hyundai often offers a loyalty rebate). Honda & Toyota have been building great cars for 20+/- years now. Hyundai started building great cars in '99 or 2000. It will take them a while to gain widespread acceptance. They are slowly attracting more attention and buyers.

    Counting myself, I know three Hyundai drivers who, following conventional wisdom, wouldn't have looked at a Hyundai 3 years ago (actually one of them is picking up his new Azera Wednesday).
  • bhmr59bhmr59 Posts: 1,598
    The competition has increased from the 1980's when Accords used to sell at a price higher than MSRP in CT. Whether manufacturer to dealer or manufacturer to consumer, Honda has felt a need to offer incentives.

    And, as you said, they typically had incentives towards the end of the model year. Years ago they did not.

    I think rebates to the consumer are better for the consumer as he is sure to get the rebate. Incentives to the dealer are not "always" 100% passed along to the consumer. ;) If a manufacturer offers dealers a $1500 incentive but only $700 of the incentive reaches the consumer that could help the resale value, but the consumers would have been "shorted" $800 up front. Which would you rather have $800 today or $800 extra when you dispose of the car in a few years?
  • rockyleerockylee Posts: 14,011
    My god, the Accord is a good sedan but being the best or better than the Camry and Aura, I think not. Those beast's are more buzzy than a Yellow Jacket flying around your ear. :surprise:

    I do believe the 08' Accord will be a good automobile. I however think the current Accord was passed up by the Camry, and the new Aura.

    I suppose if I was a buyer in this segment I'd go Aura.

    Rocky
  • goodegggoodegg Posts: 905
    Do you suppose it's possible the big incentives on the Accord are because too many buyers are snapping up Sonatas and its cousin the Optima, so Honda had to do something to narrow the price gap?

    Yes - agreed. For a while there Accord sales were way off.
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