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Brand Name Equity
Why don't the domestic manufacturers put any emphasis on a brand names or continue them?Examples: Cavalier and Beretta by Chevrolet. I remember looking at those cars when I was in school in the 90's, thinking someday I will get a job and buy one of these. When the time came, they are discontinued! What happened to the Escort, Taurus and Contour? Only brand name that comes to mind thinking of Chevrolet is a Corvette, which I cannot afford. My idea of sub-compact - a Chevette - gone! My standard for luxury at the time - a Buick Century Limited - discontinued!
In contrast, look at Camry, Corolla, Jetta, Passat, Accord, Civic - the models keep changing in size, looks and performance over the years, but the names are the same - for decades. This gives a confidence to the prospective buyer - this car has been around for a long time, must be good in popularity and reliability. In my psyche, when I think of a mid-side reliable family sedan, I think of Accord and Camry, go to their web sites, and only then look at what else they have to offer.
If they continue this process of discontinuing new models every few years, consumers get skeptical - if I buy the model today and it gets discontinued next year, will I be able to get service and maintenance? Will the resale value drop like a rock? How do I shop? Vehicles named as 150, 250, 300, 500, 600, 1500 - what do the numbers mean in automotive jargon?
Do you all think this is a problem for the domestics, or is it just me? Like many others, I want them to succeed, too, but this neglect is just one more slipping stone down the slope, IMHO. Comments, please.