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Does America Even Need Its Own Automakers?

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Comments

  • xrunner2xrunner2 Posts: 3,062
    Seems like the 60-70 Cutlass was Olds last hurrah. Previously, the 88 and 98 with the rocket engines were very successful in their era. The Olds marekting people got hung up with "a" for some reason. Cierra, Aurora, Acheiva, Intriuga, Bravada.

    With just a little vision back in early 80's, GM could have parlayed Olds into a performance/entry lux division such as Acura, Infiniti. They realized this maybe 2 decades too late with their Aurora.

    MBA courses will be studying the GM disaster for the next 100 years.
  • srs_49srs_49 Posts: 1,394
    I think it's what you hinted at - a lack of vision. Infinities and Acura's weren't around back then (in the early 80's), so there was nothing driving GM; noting forcing them to change. When that market did appear, it took GM 20 years to catch up, and even then, it's debatable whether they have caught up or are still trying (despite some glowing review for cars like the Cadillac CTS).
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