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Is There Room in the Luxury Market for Hyundai?

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Comments

  • toyetoye Posts: 351
    Fintail will never be offered a free iPad as he will never, and I do mean NEVER will buy an Equus or Genesis for that matter. lol :shades: :shades: :shades:
  • fintailfintail Posts: 34,191
    Free is about the price point where I'd be attracted to an ipad...I haven't sampled that Kool-Aid yet ;)
  • fintailfintail Posts: 34,191
    OK then, try me, I'm apparently gullible...in what exact ways can this new car that costs the same as a 3 year old (far higher line) car "smoke it"?

    This big engined Equus doesn't even exist yet. The same MT you use puts that S550 at 5.6....funny....

    I don't care whether or not another manual is available for that delicious clump of weird inelegant KDM styling, it's irrelevant...the context was my not so humble opinion of the ipad being a ploy to attract lame American consumers, and I will stand by that. I would hope that H does indeed put the manuals online and offer them in print form as well, especially on the flagship vehicle. So, do they?

    Upset? I don't think the other makers are that desperate for attention...if they wanted to mimic this scheme, they'd be doing it now...a ~$600 unit isn't going to kill margins. Who wouldn't take the free gadget? But I wouldn't buy a questionable looking expensive car to get one for "free".
  • steverstever Viva Las CrucesPosts: 41,643
    edited July 2010
    I got a free TV with my minivan in '99. It got a lot of good press at the time, since it was a rather unusual "cool" add-on. Never used it...of course, now "rear entertainment systems" are as common as power windows.

    The iPad announcement was pretty brilliant marketing by Hyundai and they came out with the promo just when all the excitement over the iPad release happened.

    Moderator
    Minivan fan. Feel free to message or email me - stever@edmunds.com.

  • backybacky Twin CitiesPosts: 18,771
    I got a free leather jacket with our '99 minivan. Got good use out of it... until I got a better free leather jacket a few years later from the company I worked for. Still use that one. Of course, I didn't lease the van because of the free leather jacket. But I didn't mind it.
  • backybacky Twin CitiesPosts: 18,771
    edited July 2010
    So you are agreeing that, at least according to MT, the Equus 5.0 DI will be quicker than the S550 MT tested--which cost only about $50k more than the Equus will. (puff, puff) Thus you could get an Equus, a Genesis 3.8 (for the wife), and send son/daughter off to college with a nice little Elantra (or if they want something really weird, inelegant, and impractical, maybe a Smart Car), for the same price as that S550. Plus a free iPad.

    Yes, that is terrible that an automaker would come up with a new way to bring attention to its cars. Shame on Hyundai for coming up with yet another new idea.
  • http://www.theautochannel.com/news/2010/07/22/488312.html

    Leading German motoring magazine AutoBild, has awarded Hyundai Motor
    Company the honor of first-place in its annual AutoBild Quality Report for 2010.

    Hyundai edged out local manufacturers BMW and Audi, and eclipsed its rival Toyota to take the prestigious award based on a comprehensive analysis of reliability, long-term quality and customer satisfaction.

    AutoBild's annual list evaluates seven key criteria, each weighted equally, including feedback received from 9278 owners, manufacturer warranty provisioning, recall information, and data from Germany's Technische Uberwachung Verein report (TÜV) based on no less than 7.5 million vehicle inspections.

    Considered by many to be one of the most respected industry quality surveys, and endorsed by a fastidious German audience, the award further demonstrates the gains Hyundai has made in consistently improving the quality of its products, service and support available to its owners.

    Hyundai’s star continues to rise elsewhere in Europe with British magazine Motor Trader naming Hyundai as the Car Franchise of the Year in its annual Motor Trader Industry Awards. Also in the UK, the i30 recently took first place in the Driver Power Top 100 survey, a customer satisfaction survey conducted by the best-selling Auto Express magazine – confirming the findings of UK’s Which? consumer guide whose subscribers revealed i30 to be Britain’s most reliable medium-sized car.
  • http://www.honestjohn.co.uk/news/buying-and-selling/2010-07/autobild-top

    I know this and above article have nothing to do with Hyundai being luxury, but I just wanted to point out that Hyundai is making noise in every parts of the globe. I never once thought hyundai would win anything in Germany or U.K. last time I've visited London, Hyundais were bottom pile of the food chain, even lower than the Proton.

    but wow.. it's happening much sooner than i thought. only time will tell, but I firmly believe Hyundai will be Samsung of the automotive world.

    so never say never! :)
  • steverstever Viva Las CrucesPosts: 41,643
    edited July 2010
    Samsung. That's the company that has all the LCD TV problems likely caused by cheap capacitors. Be careful what you wish on Hyundai - word gets around fast these days. :D

    Moderator
    Minivan fan. Feel free to message or email me - stever@edmunds.com.

  • dean3927dean3927 Posts: 80
    edited July 2010
    Wow...impressive indeed. Should make the German fanboys happy.

    Thanks for the link!
  • dean3927dean3927 Posts: 80
    edited July 2010
    2005 Bloomberg Business Week:

    Over the past five years, No. 20 Samsung has posted the biggest gain in value of any Global 100 brand, with a 186% surge. Even sweeter, last year Samsung surpassed No. 28 Sony, a far more entrenched rival that once owned the electronics category, in overall brand value.
    http://www.businessweek.com/magazine/content/05_31/b3945098.htm

    2009: The 100 Best Global Brands

    No. 19: Samsung
    It has overtaken Sony as the top TV brand and emerged as the only credible challenger to Nokia in mobile phones. To expand its appeal, Samsung is opening an app store.
    http://images.businessweek.com/ss/09/09/0917_global_brands/83.htm

    No. 69: Hyundai
    Encouraged by a weak won and the improving quality of its cars, Hyundai poured money into marketing and boosted global market share to a record 5%.
    http://images.businessweek.com/ss/09/09/0917_global_brands/33.htm
  • toyetoye Posts: 351
    WHAT THE #@^$%# !!!

    THIS BLOG HAS BEEN KIDNAPPED BY KMART (TIFFANY)!!!! :sick:
  • tjc78tjc78 JerseyPosts: 5,025
    THIS BLOG HAS BEEN KIDNAPPED BY KMART

    Are you referencing that quote above from the movie "Ruthless People" love that movie, hilarious....

    1999 Chevy S10 / 2004 Merc Grand Marquis / 2012 Buick LaCrosse

  • toyetoye Posts: 351
    yes one of my favorite stupid but funny 80's movie....now back to our blog
  • steverstever Viva Las CrucesPosts: 41,643
    edited July 2010
    The one-off spammers tend to hit the more active discussions; please send a host an email when they do and we'll be more likely to get to it faster.

    On another housekeeping note, Ergsum, if you see this, thanks for the note about identifying the crook's car from the CarSpace photo (link). I replied but your CarSpace email bounced.

    Moderator
    Minivan fan. Feel free to message or email me - stever@edmunds.com.

  • fintailfintail Posts: 34,191
    edited July 2010
    Yes, I will agree that MT claims something - has nothing to do with reality when the car hasn't been driven and the engine hasn't even been seen in the wild. We're down to a tenth of a second difference via "estimate"...insanity. The S550 MT tested can now be had for about 10K less than the Equus...that 10K would also buy a decent college runabout for some spoiled kid, or pay for maintenance and warranty on the luxobarge during longterm ownership. So what? And who is smoking who (or who is smoking what? ;) )

    Free gifts are hardly a new idea, sorry. Those higher brands seem to be selling well without the free gifts. I don't need a quickly obsolete gadget to lure me into a car. Maybe I am not so easily lured in by flashy marketing...if I want a knicknack, I will buy it myself.
  • fintailfintail Posts: 34,191
    Smaller Hs have been getting decent reviews in the Euro press for a few years now - especially the i series (but I am sure our blandiose Elantra is better). This coincides with that line of cars being the first really competitive product sold on the continent or in blighty. They still ridicule the Sonata and Grandeur.
  • ergsumergsum Posts: 144
    Thanks. Don't know why it bounced. Hopefully Good Guys +1, Bad Guys 0.
  • backybacky Twin CitiesPosts: 18,771
    edited July 2010
    OK, let's return here in a little over 3 years and compare a 3-year-old 2011 Equus to a brand new 2014 S550--with similar equipment. That price difference will probably be enough to buy a pretty nice condo in many parts of the country.
  • backybacky Twin CitiesPosts: 18,771
    OK, I am intrigued now... what "crook's car" are you referring to?
  • steverstever Viva Las CrucesPosts: 41,643
    Check the link in my post or head over to Mystery car pix.... and scroll back a page or three. CarSpace members identified a car on survelliance tape for a police officer.

    Moderator
    Minivan fan. Feel free to message or email me - stever@edmunds.com.

  • fintailfintail Posts: 34,191
    Yes of course that's right...but how is that a return to anything? All I originally said is that I'd choose a 3 year old S (and enough money for a hobby car/a few awesome vacations/maintenance for a long period) over a new Equus.
  • backybacky Twin CitiesPosts: 18,771
    edited July 2010
    Sure, then you go on about how much money you can save buying a used car vs. a new car. Well, of course you can. But the 2007 S550 you brought to our attention from the MT test cost over $100k new. A new one won't cost less now in 2010, will it? So that's a huge price disparity, apples-to-apples, new-to-new, between the S Class and Equus. Yet the Equus 5.0 DI will meet or likely beat that $100k-as-new S Class in acceleration, at least. And warranty, as you pointed out.
  • fintailfintail Posts: 34,191
    The new price is irrelevant in my eyes - a better value is often found in the later model used car no matter the brand. The whole point is that the used S (or equivalent) + 10K in my pocket is a lot more appealing to me than a new Equus. New S to new Equus is far from an apples to apples comparison, few people will compare them as true equals. By the time this darkhorse mystery engine hits the road, who knows what will be in the S - the 550 series engine is several years old now and will only be around for so long. So the new DI unit can meet or maybe beat by a tenth an engine that will then be 5-6 years old. So what? I guess if the warranty is heartwarming, go for it.
  • backybacky Twin CitiesPosts: 18,771
    So if new cars are irrelevant in your eyes, we'll look forward in 3 years to your impressions of the 2011 Equus.

    I didn't think this discussion was about the merits of buying used vs. new. I'll bet there's entire discussions dedicated to that topic in the Town Hall.
  • backybacky Twin CitiesPosts: 18,771
    All I see is a black screen. :sick:
  • steverstever Viva Las CrucesPosts: 41,643
    And now you'll see nothing, since the spam was zapped. :shades:

    Moderator
    Minivan fan. Feel free to message or email me - stever@edmunds.com.

  • fintailfintail Posts: 34,191
    New cars are very relevant, as they become tomorrow's good deals. However the price comparisons of said new cars are not relevant to my buying behavior.

    I never said this discussion was about used vs new, but this did start when I simply opined that I'd rather have a used S and a little wad of cash than a new Equus.
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