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2008/09 Subaru Impreza STI

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Comments

  • lilbluewgn02lilbluewgn02 PAPosts: 1,085
    Bob...not there
    Serge
  • rshollandrsholland Posts: 19,652
    http://blogs.edmunds.com/straightline/2008/07/2009-subaru-wrx-teaser-video.html

    That's the second time a link has disappeared. Really strange...

    Bob
  • paisanpaisan Posts: 21,181
    Why do these guys continuously drive like complete jackasses? Really makes me want to get out of the whole Subaru scene when I see the lack of skill, lack of respect for machine, and utter crap videos like that shown. Typical ex-honda driver stuff, typical Fast and Furious crappola. Ugh....

    Guess that's why I've set my sights on a 2010 GTR for my next street car, it's a tad more refined and like a 911 wouldn't be doing that drifting crap. :(

    -mike
  • sbcookesbcooke Posts: 2,297
    Not sure I agree the video is as bad as you say, but I do agree with you that marketing the drifting and donuts isn't great on the side of bad. Marketing the car as a toy.

    I hope to use my STi at a track. I have only had it for a couple of weeks, but drifting and donuts is not why I bought the car...and promoting that image is not what I think subaru should be going for. I would think the traditional rally videos and/or track videos are more appealing.
  • rshollandrsholland Posts: 19,652
    You're missing the point Mike.

    This video was done by SOA as a teaser for the '09 WRX. It was intentionally done this way to closely link the (new found) performance of the '09 WRX with that of the STI. That's why both the STI and WRX are out "playing" together. It's important that Subaru, with the new '09 WRX, distance this car from the '08 WRX, which has gotten luke-warm reviews at best. This kind of video shows that the WRX is once again the fun car it used to be.

    As to lack of skill, I disagree here too. They are using SOA's two top rally drivers, Pastrana and Block—and they certainly know how to handle themselves in a race car. In this video they are just out playing around and having fun—and showing that the WRX is once again fun to drive. There's no competition here in which they're showing off (or proving) their level of skill. That was not the intention.

    All in all, I think this is a successful video, as it accomplishes what the marketing goals were.

    Bob
  • merrycynicmerrycynic Posts: 340
    I'd be a lot more impressed if these "top" drivers managed to keep the cars on the track as they were power sliding. It's all too silly for me.
  • merrycynicmerrycynic Posts: 340
    I'd be a lot more impressed if these "top" drivers managed to keep the cars on the track as they were power sliding. It's all too silly for me.
  • rshollandrsholland Posts: 19,652
    Why should that even matter? They're out playing and having a good time. It's all about wild abandonment and FUN. Nothing else matters.

    Bob
  • paisanpaisan Posts: 21,181
    Yup and this is exactly why it will attract the type of buyer that goes out and does stupid crap like that on the street. Once again, do you see videos like that from BMW, Porsche, etc? Nope.

    It's quite an immature driving style and an insult to any of us folks who really DRIVE their cars on the track and race them.

    As I said, if we want Subaru to be compared to the NEON SRT4 (similar to that Dodge commercial a few years ago street racing) then so be it. However, I'd rather see our car brand walking with the likes of Porsche, Lotus, BMW, who would not be caught dead with a commerical/video like that sanctioned by the manufacturer.

    I guess you are a fan of the STi in the new Fast and Furious movie too, afterall, they are just out having fun. Going out on a track and abusing the vehicle as they were in that video shows them to be toys, not precision driving machines. I guess we will just writeoff the WRX as a toy from here on out :(

    While I agree with them distancing themselves from the 08 WRX, perhaps they could get out there and show the subaru enthusiasts rallying, road racing, autoxing their cars, which happens in 1000s and 1000s of parking lots, race tracks and rally and rally-x events EVERY SINGLE WEEKEND by common Subaru owners.

    -mike
  • rshollandrsholland Posts: 19,652
    Lighten up Mike. You're reading waaaaay too much into this.

    It's just a teaser video to get folks excited about the new WRX. Nothing more.

    Bob
  • paisanpaisan Posts: 21,181
    I suppose, but you know how passionate I am about true motorsports and how hard we've worked to actually have subies accepted in real racing and tracks, and videos like that just make my blood boil!

    I keep thinking back to around 2000 when we started to track our GC Imprezas and they laughed at us saying "what are you doing on the track, those are subarus" Now you can't go to a track day and not see at least 10 subies there!

    -mike
  • aaykayaaykay Posts: 539
    Frankly, I was not too impressed with the video either. It looks really like something that adolescents would be impressed with.

    Subaru need to go back to the TV ads they came out with, when the WRX first came into the US, in 2001, and build from there. I have always stated that the 2008 WRX was an aberration and from Subaru's perspective, that model is like a bad nightmare. The 2008 WRX was essentially an Outback Sport with a turbo in it, than the all-conquering WRX.

    The 2009 WRX needs to get back to its rough-and-ready roots and you don't do it by doing silly "drifting" videos, especially when one is drifting off-the-road and not being able to stay on the road.

    But I do understand what Bob is trying to say, which is that this is essentially the 2009 WRX, moving away from the lackluster image of the 2008, which is all good but do it while staying on the road, than off the road.
  • merrycynicmerrycynic Posts: 340
    For some reason I cringe at the thought of my insurance company seeing such an ad.
  • rshollandrsholland Posts: 19,652
    ...coming on 7/31. Stay tuned...

    Bob
  • ateixeiraateixeira Posts: 72,587
    Let's see if they publish the sales spread between the different models, which conspiracy theorists concluded meant WRX sales were way down.
  • rshollandrsholland Posts: 19,652
    Every dealer I've spoken to say WRX sales were off for 2008.

    Bob
  • rshollandrsholland Posts: 19,652
    As I suspected, it looks like SOA may be turning that '09 WRX and STI "fun" video into a commercial.

    http://www.youtube.com/watch?v=C6Y_9jbDXro

    It (intentionally) comes off like a 1950s or 1960s era instructional video.

    Bob
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