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Saab's advertising off the mark
Am I the only one who finds Saab's current ad campaign totally off the mark? I like Saabs, always have. But I think that their focus on their aircraft heritage is pathetic. The cynical interpretation is that they can't think of great things to say about the cars they are trying to sell you. Instead, they fall back on "hey, we do/did planes too!" I realize that advertising is not intended to be too literal, but I think it is a big leap for consumers, even subconsciously, to equate the excitement of aircraft with the excitement of a Saab.