The 2008 4Runner is falsely advertised and marketed by toyota’s own sales literature, press releases and dealer websites as having an active headrest safety system as standard equipment. Regardless of trim level none of the 2008 4Runners have this feature. I discovered this after being the victim of a rear end collision with injuries. I would suggest if safety, especially rear impact safety is a major concern then look at other sport utilities. Don’t learn the hard way as I did about toyota’s current business practices and inability to timely address a critical customer concern. It has been over three weeks with no resolution from toyota or the distributor, southeast toyota. It is not acceptable to spend over 38k on a vehicle and learn by being involved in an accident that it’s not equipped as advertised. Sadly toyota’s and southeast toyota’s awful customer service and lack of concern negate any positives about the 4Runner. I encourage all 2008 4Runner owners to call and write toyota, your area distributor, your dealer and be heard. Have any other 2008 4Runner owners realized this yet and feel short changed?