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Ford and GM Small Displacement Direct Injection Turbo Engines
Ford will call its new engines EcoBoost. They'll cost $300-$400 more than conventional, normally aspirated engines, which is a lot smaller premium than diesels and hybrids. Ford estimates the pay back, through fuel savings, will be about 3-4 years, on average. That's a shorter time than the pay back period for diesels and hybrids. It's expected that there will be no performance penalty.
Do you think consumers will go for these new, smaller engines? Would you buy a car that's equipped with one?