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2013 and Earlier - Jeep Wrangler Prices Paid and Buying Experience
Have you recently purchased or do you plan on purchasing a Wrangler? What did you pay? How did you negotiate?
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my experience was not as good as it should have been. the dealer had a markup of 4k on every wrangler and claimed that people still buy them at 5-6k over invoice. so i left after driving a sport, and deciding it was too expensive.
Then a couple weeks later (aug2) i noticed that there was an additional 500 bucks rebate on them, so i went back, took another sport for a test drive, then quickly became dealocked again with the price. near the end he offered msrp, but i figured that was insufficient (as i did not want all the options on this jeep)
so i said thanks for your time, but no thanks, got up and went for the door. then the sales manager guy came running out of his cage and asked me if he could make a different offer.
i said what i wanted, and what i wanted to pay. basically under 20k after rebates, and it had to had to be at least at the X level option wise with air conditioning.
so he said he would look around, and found the freedom edition which matched up ok with my requirements, and he gave me a price of 250.00 over invoice. so i thought that was reasonable (i also had 1900 in rebates).
the jeep was a couple of counties over, so i could not take it home, so they let me drive off in a well stocked SE for 4 days.
if i could have bypassed the first sales guy the experience would have been pretty nice actually, but the first guy ticked me off.
my wife and i had already decided that we would make the purchase if we could get something less than 300 over invoice, before rebates. so in the end we were happy with the deal, although would have preffered to have the hour of our lives returned to us that was lost before the first guy disappeared
I had done my homework, and I had found through the Wranglers discussion board here in Edmunds that it was fairly common for people to get a price of $200 over invoice. So, this was my objective... get $200 over invoice or better, and at the same time get a fair trade-in allowance on my practically new 2000 Grand Prix GT. (Remember, peeps, Edmunds does NOT include the Ad Fees in their invoice pricing, or at least they didn't back then. This is a legitimate part of the dealer's invoice cost, and it appears on two lines in the real invoice... one line for regional advertising and one line for national advertising)
You can read about my experience on the web page I created for my Jeep. Here's the link:
http://www.home.earthlink.net/~tsjay49/thelma.html
Long story short: it PAYS to do your homework, and it PAYS to shop around.
Tom
Have you hugged your Jeep today?
P.S. Let me get in a plug for good old Edmunds here. I found info here in Edmunds through the message board and through the vehicle pricing thing (where you "build" a vehicle and get the retail, true market value, and invoice pricing) that was invaluable in helping me get the right options and the best price on my Jeep. THANKS, EDMUNDS!
P.P.S. Let me also get in a plug for Stacy Chrysler in Owensboro, Ky. That's where I got the great deal. Those people didn't mess around! Great price on the new Jeep and an unbelievable trade-in allowance on my car.
I wound up paying $600 over invoice. They were reluctant to discount me much at all since they still had/have a few '03s on the lot and started at $900 over. Fortunately we were able to reach a price that was agreeable for all, on a pretty option loaded Sport.
I'm sure I could have gotten them a little lower, but $600 over actually worked out to be about what I had always anticipated & thought I should pay. And still below my cap.
My dealer was Lenihan Jeep in Mt. Laurel, NJ. If you are in South Jersey I would go see them, I was actually refered to them by my neighbors at the shore, who live in PA an hour + away from the dealership.
The Wrangler has been great except the gas mileage leaves a lot to be desired but understandable given its lack of aerodynamics. Currently getting almost 18mpg w/80% hwy. All city driving has been between 14 & 15 mpg. Gotten a high of 22mpg on all freeway at about 70mph constant.
Anyhow, my dealer was eventually good but the salesperson tried the $4000 over sticker markup and such. This was even after I told him I used to sell cars (get a clue dude....LOL). I was ready to walk except they had my car keys. Finally finished the deal w/the salesmgr.
The dealership is Chrysler Town & Country in Seattle, WA.
It's a Jeep Thang,
Stephen
You won't believe how much information you will find there. Nice, helpful people.
Terry
tidester, host
William Campbell
US Army Retired
Tulsa, OK
Needless to say I'm happy with my Jeep and will go back to that dealership any day.
I was dealing with another dealer at the same time who had quoted me $22,900 on a Sport model with almost the same options.
If you do your homework you can get a Wrangler for just a few hundred over invoice... I didn't believe it when these guys were telling me that but it's true.
Tony
Listed of $30260 and after 2000 rebate and military 500 rebate I paid just under 25000. Dealer said he was selling for cost less 1/2 of his holdback. He only did this after I shopped around and was close to another deal with another dealer who would sell at cost. I wonder how these guys make money. They must get extras from the factory for volume sales. Plus got 48 month interest financing.
Why not post your more general questions over on the very active Wrangler forum?
tidester, host
As for pricing, well, I'm still learning myself. I'm wrestling with weather to buy a Sport or X type. Aside from the fact that they both have the straight six stock, I might do enough after-market additions that I'm debating weather to just get the X and do add-ons to eventually upgrade to the Sport. This way, you're putting exactly what you want on your Jeep and you can spread the costs out and probably get better deals on add-ons through other Jeepers at jeepthing.com or jeepforum.com.
One thing I am also doing is looking on edmunds for new '03 or '04 Wranglers because with all the '05 stock coming in....the older new ones seem to be better deals.
Needless to say, let me know what you find out about current deals or pricing. We seem to be in the same situation. You can reach me at jerrylaux@hotmail.com.
We have a VERY active board there, and we are always glad to "talk Jeep" and to give our opinions to prospective buyers.
Jlaux, one thing to consider in your choice between and X and a Sport is that you cannot get a Dana 44 rear axle in the X. For probably 90% of Jeep owners this would not matter, but if you want to someday have big tires and a locker, you really need the Dana 44.
Tom
Have you hugged your Jeep today?
What would your guess be?
;--)
When the lady initially contacted me a few days ago, she had said that they would charge me $100 above invoice, and any current incentives and rebates will be deducted from the vehicle's price. I think that sounded great. When I was there last night though, she told me that there were also "zone fees" I had to pay.
Has anyone heard of these "zone fees"? I went to two other Jeep dealerships in my area and neither of them mentioned anything about "zone fees".
I had several jeeps, but recently wanted to add a wrangler. I wanted to get antilock brakes. The first dealer didn't have one in stock, so he tried to tell me all Unlimiteds have ABS. They don't.
The next dealer had an ad that said "All Wranglers $4500 Off." Pretty sweet. So I contacted them, but they said that didn't apply to the Wrangler Unlimiteds. When I asked why an Unlimited wasn't a Wrangler with respect to their advertising, they basically starting saying I was insulting them. The guy asked if I was calling him a liar and I said if he wrote that ad or believes it, that's exactly what he is and worse.
I just decided I'll keep my old car a while longer because I'm tired of dealing with all the crud and will sooner or later get my jaw broken.
God bless the honest salepeople, but there aren't many of them.
You should take these questions to the Jeep Wrangler board. They will jump all over the answers. Nice people there.
Terry
Jeep Wrangler
Steve, Host
Some weekends I will drive it on dirt roads in central TX but will not be rock climbing.
I'm so old I used to own a 1979 Subaru Brat with 4wd high only transfer case and it worked fine for what I needed.
What's your opinion?
Steve, Host
Was hoping somebody had some advice on a good dealer in the York, PA area (or Baltimore, Philly, Harrisonburg, etc).
Also, I've had some buddies that have had good luck at dealerships offering like $400 over the Invoice listed on Edmunds...anybody try this w/a Jeep dealer?
Thanks for your thoughts!
Incidentally, I asked the dealer what their price would be on a 3" lift kit and they said $3500. I went to a local off-road shop and got a price of $1100 for the same thing. Don't get anything from the dealer you can organize on your own.
kirstie_h
Roving Host
Host, Smart Shopper & Future Vehicles discussions
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I saw an Unlimited Rubicon 6-speed with a hardtop for $26.5.
Stumbled across this forum while researching a Wrangler Sport. So let me first say, thanks for being here! I've learned quite a bit already
I've been seeing a lot of people talking about how they paid $x over invoice etc...
Do these figures include the PPA and DAA costs?
I'm a little confused (or very lucky). All the dealers in my area have given me quotes that match the edmunds TME invoice exactly - the only difference in cost is in the PPA/DAA (whatever they are: advertising costs?) Are these negotiable? It seems to me that these are the only numbers I can haggle over.
In total it comes to just under $300 over invoice.
And what about the incentives? Currently there's a $750 rebate, and a $1000 rebate if you use Chrysler Financial. In addition to the $500 military rebate - I stand to get a pretty good deal.
So are these claims of $100-$300 over invoice including these rebates?
I'm just trying to level the field so I'm comparing apples to apples, so given the above info, where do I stand? Am I getting it for $300 over? Or less?
The downside is that with the options I've chosen, they will have to order from the factory. Which means that those rebates may not be in effect when it arrives. How can you sell a vehicle, and then change the price when the customer comes to pick it up? Seems rather shady to me.
Thanks! and Happy Jeeping
I was treated amazing. They have a VERY professional staff and a very knowledgeable service department. There was no pressure in the sale (unlike my last vehicle purchase). Patrick is definately a first class operation.
If any of you guys are looking and live in Western New York i would check them out the sales and service was just amazing. I would reccomend them to anyone!
Happy Trails
Scott
They cannot change the price on you. When you sign the contract and order the jeep, that is the price you will pay. They can, in no way, up the price upon delivery..that's what the signed contract secures.
Here in Colorado I can buy a Rubicon or any other jeep at $100 over invoice; actually since me and my company have purchased several cars from this dealer this year, we can actually pay invoice...they want to move vehicles off the lot. They still make good money on hold-backs from DC. They make their money on used cars more than on the new ones.