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2013 and Earlier - Jeep Wrangler Prices Paid and Buying Experience

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Comments

  • localhrox1localhrox1 Member Posts: 3
    Hi All,

    I ordered a 2010 Jeep Rubicon about 8 weeks ago through a dealer. I am still waiting but hope to have it in next week. When I initially ordered it the sales guy say we couldn't talk price because they didn't have the 2010 pricing and couldn't know what incentives would be avialable. I didn't think too much of it at the time. He said when it gets close we will work out the numbers. I told him I am paying cash.

    I spoke to the dealer this week and he was reluctant to give me a price and said "Your custom ordered a Jeep the price is the price" implying that I should be paying full price!! This was a bit of a shock to me. Is it normal pratice for dealers to expect full price on a new vehicle when it is ordered? I would expect not since they don't have the typical cost with keeping an vehicle on the lot for months at a time. I am not looking for a price at or below invoice but I am looking for a fair price.

    then he pushed me and said I was obligated to get this Jeep Is that true or can I go else where and get my $500 dollar deposite back?

    Any informaiton you can provide would be helpful. I want to be fair to the dealership but I am not going to be taken for a ride nor do I have intentions of paying full price.
  • mac24mac24 Member Posts: 3,910
    Sounds like something out of a bad 'made for tv' movie.
    I can't believe you're even thinking of continuing to do business with them. :surprise:

    Unless you've signed a contract to buy the Jeep at whatever the dealer wants to charge, you have no contract and no obligation.
    Collect your deposit and run!
  • busman01busman01 Member Posts: 46
    I agree - take the money and run. Other dealers are out there that would love to have your business.

    I ordered a 2010 Wrangler Sahara in late July. The dealer commited to invoice + $100. The Jeep is scheduled for delivery next week. Two weeks ago the invoice arrived. It reflected a 2010 at 2009 pricing and they are honoring their commitment of invoice + $100.

    They told me it was one of the first ones ordered after the 2009 production cutoff and 2010 pricing was not known at the time.

    Good luck.
  • mb789mb789 Member Posts: 89
    Will you generally get a better price deal on a vehicle the dealer just gets in stock, or one that they have had on the lot for a couple months? I'm considering a couple Wranglers, and in one instance, the dealer just got one, and in another instance at another dealer, they have had the vehicle for at least two months.

    If the dealer has had it for some time, will their cost (interest, lot attendants, etc.) and investment be too great to get a fair deal on the price?
  • mb789mb789 Member Posts: 89
    How much does it cost dealers themselves to get a vehicle from another dealer? Do they actually have to "buy" it from the other dealer? How much headache is it for them -- it seems straightforward to buyers, but what is involved behind the scenes?

    The reason I'm asking is because one local dealer had a vehicle I was interested in, and I saved the window sticker to my computer. I thought they sold it (it said Sold on their web site) but apparently they traded it to another dealer a few hours away because I saw it when I did a search on the Jeep web site and matched VIN numbers. Not that I would want to do this, but could the local dealer "trade it back," so to speak, or is there some cost they had to pay that would make it a royally stupid idea for both the dealer and for me? :D
  • britt22britt22 Member Posts: 17
    Curious to know if anyone out there has ordered a 2010 Wrangler and if so, how much room for negotiation did they have ? From what I can tell, there are no current incentives offered on the 2010 Wrangler - only the '09. We are about to start negotiating for a 2010 Charcoal Gray Wrangler Sport Soft Top, but wanted to get input from others and how their experience ordering a 2010 went first. How close to invoice did you get ? - any get below ?? - or, have other items been put into the offer to "sweeten" it up - (gas, etc. ? )
    Doubt there are any dealer incentives going on right now, BUT if someone knows about one, input to that would be great too.

    Just don't know what to expect with ordering vs. buying off the lot.
    Any and all input is welcome as it will help us to know what to expect or negotiate/aim for ?
    Thanks !!! Getting pretty excited here...
  • mac24mac24 Member Posts: 3,910
    How much does it cost dealers themselves to get a vehicle from another dealer?

    Who knows, but there's always a cost of some sort. Most commonly dealers will swap vehicles, often with the dealer initiating the trade have to give up a higher spec vehicle than the one he's receiving.
    Sometimes it can be as little as the cost of transport between the dealerships.

    One thing is inevitable though, it will have cost the dealer more than if he'd ordered it from the manufacturer along with the rest of his stock that month.
  • mac24mac24 Member Posts: 3,910
    Just don't know what to expect with ordering vs. buying off the lot.


    Attitude varies between dealerships and the amount of unsold stock on the lot.
    An ordered vehicle represents an easy unworked for sale, which goes directly to both the bottom line and adds to the volume of sales that month.
    In theory the dealer can offer his best price as even if it sold at cost (which would never happen!) it would be an extra sale at no expense.

    However...the vehicle that's been sitting on the lot for several months has incurred a lot of expenses in both interest and it's share of the overall daily cost of running the dealership.
    Therefore, there's a lot of pressure to shift that one rather than take a factory order.
    Usually that's not too hard for the salesman to accomplish, even though any discount is going to be minimal, as most people want instant gratification.

    Usually to get an ordered vehicle at the best price you have to be single minded.
    Once it's realized that you'll only buy a factory order the way you want it, it makes more sense to take the order than to let you walk.

    Remember though that good salesmen are by nature poor order takers (and so they should be), so you may have to work a little. :)
  • britmsubritmsu Member Posts: 10
    I order my 2010 2Dr Sahara on Monday from a dealer in Ohio. Ended up paying $300 less than FWP (invoice). However, keep in mind that the invoice price for the 2010 Wranglers have increased by about $600-$700. The MSRP is relatively the same. I really didn't do any negotiating, just went in and told them what I wanted. He gave me a price of $400 over invoice and I left. A few days later he called and said my 'new' price was $26,000. I had my parents go in and put $100.00 down and make sure everything was correct. I order a 2Dr Sahara Manual with a soft-top, Dark Charcoal with side airbags, anti spin, and 3.73 ratio. I was planning on ordering the tow package but was told Jeep may be putting on a smaller receiver than in previous years, so i decided to play it safe and wait. But I was looking at pictures from dealers online and it looks like they are using a 2-inch hitch. Might see if I can add it to my order, as long as it wont screw things up. One last thing, I was told that Jeep is trying to decrease the time from order to delivery to 4 weeks. I believe it when I see it. Can't wait to get mine!!!!!
  • britt22britt22 Member Posts: 17
    Thanks for such a detailed reply britmsu -
    So far, the few dealerships we have spoken to have not wanted to go below invoice and one is above.
    We are wanting to order a Wrangler Sport, Charcoal Gray Soft Top with side airbags, anti spin and 3.73 ratio - so, net net, a lot like your order. : )
    We do want the tow package as well so that is interesting what you said about the hitch. Looks like we will have to look into the actual size of it first.
    Well, now that I know you got below invoice by a bit, I am more inclined to negotiate a bit harder....If they can't go below invoice, perhaps they can "sweeten" the deal a bit with add -odds ?? (just a thought...) Guess it will all come down to who wants to sell us one the most. You aren't by any chance located somewhere in the Pacific Northwest are you - (if so, I'd be curious to know what dealer you went with..? )
    Again - thanks for your input.
  • mb789mb789 Member Posts: 89
    It is so nice to know that I am not the ONLY person in the whole world who wants side airbags in a Wrangler. People on other forums have made rude remarks and salesmen have chuckled at me when I told them I wanted them. Thanks for sharing! ;)
  • britt22britt22 Member Posts: 17
    That is so funny.... and yes, I can relate.
    When we were looking at the '09's, we kept asking for one with side air bags, and they always looked at us like "why??"....

    But I would not budge, and refused to even consider one without them -
    With 3 of my kids expected to be driving this as well, I would never forgive myself if I didn't buy the extra protection and later regretted it....For the small extra amount that they are in regards to the whole price, I can't figure out why you wouldn't want them..."just in case"....

    Thanks to you too for sharing -
    It's not just a "jeep thing"...it is a "safe jeep thing" ;)
  • britmsubritmsu Member Posts: 10
    Ordered my from Tom Ahl in Lima, Ohio. I was offered the Friends and Family pricing by the salesperson. I do not know anyone that works or is affiliated with Chrysler, but the dealer offered me the F&F pricing anyway. Salespeople usually have clients with extra F&F pricing codes available. If they want to sale a car, you might be able to finagle a F&F price. Hope you can find the right price!!!
  • mb789mb789 Member Posts: 89
    Just curious, did either of you select Dark Khaki/Medium Khaki interior to go with the Dark Charcoal exterior? I think this would look really cool together and am thinking of ordering also. Jeep discontinued my two favorite colors -- Sunburst Orange and Detonator Yellow! :cry::cry: Otherwise, I would be ordering Sunburst with Khaki interior.
  • kicker9kicker9 Member Posts: 57
    Just picked up my new 09 Wrangler Sahara last weekend, auto, remote starter and dual tops, got $2202.00 plus $1500.00 rebate off sticker, love it so far and I'm already accessorizing like I did my Harleys in the past.
  • laxcoach19laxcoach19 Member Posts: 6
    where did you pick up your sahara? looking for similar deals on long island(which they have) but color and lack of a side airbags are issues.
  • britmsubritmsu Member Posts: 10
    I had to order mine. Do not know when it will be delivered but it should not take longer than 6-8 weeks. I was told Jeep is trying to get ordered vehicles to the customer within 4 weeks. Hope that is the case, but I'm not going to hold my breath. Finding a Wrangler with side airbags is nearly impossible. But good luck with your search.
  • britt22britt22 Member Posts: 17
    Thanks britmsu - that is very interesting....and a great tip.
    Wish us luck ! -
    We definitely want to buy one...just has to be the right price. :)
  • n618ftn618ft Member Posts: 1
    I was in a different forum and some guy was saying how he got his 09 Rubicon Unlimited for around $23k... invoice is like $29.5k... Invoice - holdback - dealer fee is nowhere near that... I was okay with the $2k rebates off invoice + the stupid tinting, wheel locks, and tire cover they put on... not worried about $200 but it almost looks like I'm missing out on many more thousands of dollars in something! The sales price on my 09 sahara 2d that was built in early August 2009 was 24,800 or so after 2k rebates which checks out for right around invoice. I'm thinking he's either making it up, he traded something in, or it's used.
  • britmsubritmsu Member Posts: 10
    I ordered mine with the Dark Charcoal exterior and Gray interior and Black soft top. I am planning on getting seat covers (my daughter says they're "itchy") But I am sure the Khaki interior would look nice. My current car has Khaki so after looking at it for 7 years, I am ready for a change. I almost bought a Sunburst Orange Sahara in late sprint/early summer, but it didn't have the side airbags, so I passed. It is a beautiful color. Im sure it will be back in the Jeep line-up in a few years.
  • britmsubritmsu Member Posts: 10
    This maybe so, with the cashback, incentives, and overall need for dealerships to sell cars. I was offered a really good deal on a '09 Sahara a few months ago, but decided to wait to get everything I wanted by ordering. The incentives and cashback are starting to hit the 2010 market also. Also, if you can get Friends and Family pricing plus incentive/cashback, a buyer would be in really good shape. Hoping they have some incentives during the time my Jeep is delivered. That guy may have started at invoice then added other offers, making it near possible to get the car for the price he claims. The dealer Holdback is usually something the dealer will not negotiate with. The dealer is more than willing to tell you how much it is, but that is about it. So I am sure, the guy you are talking about did not receive the Holdback, maybe a portion, but if the dealers negotiate with the Holdback, they would not be able to stay in business, and the holdback changes according to the vehicle and how long it has been on the lot. Sometimes if something is too good to be true, then it probably is.
  • mac24mac24 Member Posts: 3,910
    I'm thinking he's either making it up, he traded something in, or it's used.

    Exactly. People often 'forget' those sorts of things when telling about the great deal they got!
  • localhrox1localhrox1 Member Posts: 3
    That was too good to be true.

    I just got a 2010 Unlimited for $1350 off invoice. I was king of surprised they took it but they must be looking to move them. I am very happy!!
  • kokopelli40kokopelli40 Member Posts: 1
    I ordered a 2010 Unlimited Rubicon yesterday and the best I could get was $100.00 over invoice. I think I am a decent negotiator, so if people are getting them for less "Congradulations". They would not commit to 4 week delivery date, which I really dont blame them
  • nbtynbty Member Posts: 24
    Just was quoted on a sahara unlimited 09 msrp was 313xx can get it for 25600.
    Has auto,remote start,trailer kit,
    hard top not included (do i need it)
    vehicle is brand new
    thanks
  • mb789mb789 Member Posts: 89
    Please clarify how you came to be "quoted" on the vehicle.
  • nbtynbty Member Posts: 24
    it was a internet price quote spoke to sales manager. I think it a good priced based on the numbers people are getting. Has everything I want except for the freedom top. I don't see many with the soft top around my hood.
  • mb789mb789 Member Posts: 89
    Sure, if it's a price you think is fair and reasonable and makes you happy, why not! :D

    You probably already know this, but it is expensive to put a hard top on compared to getting a vehicle from factory with one already on. Would your dealer negotiate putting one on if you really want/need one? I wouldn't exepct one for free, but I don't see why they couldn't put one on for close to the factory price. Why are hard tops so dang expensive anyway? :confuse:

    Anyone have suggestions or experience with this situation??
  • laxcoach19laxcoach19 Member Posts: 6
    what dealership did you get this price from?
  • nbtynbty Member Posts: 24
    It's there last one with options I want so will post info after I buy it or pass on the deal.

    I can get hardtop for under 1000 hardly used just need to install a wire harness. I'm alittle nervous about top since the wrangler tops had leaking problems and since I didnt buy it with jeep they won't cover if I have problems.
  • 4wheelincc4wheelincc Member Posts: 1
    I'm looking at leasing a 2010 2 door sahara and I"m wondering what the money factor or residual would be on one for 36-39 months.
  • mac24mac24 Member Posts: 3,910
    I can get hardtop for under 1000 hardly used just need to install a wire harness. I'm alittle nervous about top since the wrangler tops had leaking problems and since I didnt buy it with jeep they won't cover if I have problems.

    I guess it depends on how lucky you feel. Some leak and some don't.,
  • mb789mb789 Member Posts: 89
    Have you found out more information regarding the money factor?
  • thecrazy8sthecrazy8s Member Posts: 8
    Why would you lease a Wrangler? I can't imagine your lease agreement allowing you to take it off road.
  • mb789mb789 Member Posts: 89
    People want Wranglers for a variety of reasons, not just for offroading: classic American icon, versatility: get through the snow, top down in summer, etc. And, maybe because they just like the styling.

    Just because someone gets a Mustang doesn't mean they are going to race it or be reckless with it. Maybe they just like them! :D

    Whether someone decides to lease or buy is their personal decision.
  • kicker9kicker9 Member Posts: 57
    Crosstown Motors in Littleton, N.H., 1/2 mile west on rte 302 exit, should be able to get at least $2000.00 plus rebates off any leftover 2009's.
  • britmsubritmsu Member Posts: 10
    Just received word from my salesman that my 2010 Sahara was delayed a week due to the Toledo plant closing for a week because of a part shortage from suppliers. It was supposed to be shipped today, but now it is scheduled to be shipped out next week. The car is being delivered 1 hour from Toledo, but was told that it could take as long as 10 days to arrive. I wish I could just drive up there and pick it up : (. I was told today that it is being painted and is on schedule, with respect to the plant closure. I decided to have heated seats installed once the car is at the dealer ($450 installed). Because I live in Michigan and i got the soft top I think it is necessary. So I should have a picture of a charcoal gray 2 door in a couple weeks!!!!!
  • britmsubritmsu Member Posts: 10
    Dealer just called and my 2010 Sahara is scheduled to be delivered at the dealership early next week. It is ready for shipment and I ordered in 4 1/2 weeks ago. The plant closure did not affect my car. Can't pick it up until Halloween because I have to work, but as soon as I have it I will post some pictures!!!!!
  • britmsubritmsu Member Posts: 10
    My car has arrived at the dealer. it has been 4 weeks 2 days from the day ordered. Dont know how to post pictures, but It is nice. Can't pick it up until Saturday because I have to work, but can't wait
  • laxcoach19laxcoach19 Member Posts: 6
    placed an online offer of $23,500 for new 2dr 09 sahara. soft top only with remote start. price was advertised for $24,599. think they will accept but now wonder if i should have gone lower. any thoughts? good deal? thanks!
  • mb789mb789 Member Posts: 89
    That is great news! We would love to see pictures. :D
  • kicker9kicker9 Member Posts: 57
    What's the M.S.R.P. on the Jeep? On an 09 you sould be able to get about 2 grand off sticker plus an additional 1500 in rebates. It's already a model year old, if you're only getting 1100 off sticker, you may as well pay 500 more and get a 2010 model, only drawback is the forever lifetime powertrain warranty ends with the 09 models, 2010 has a 5year/100,000 powertrain warranty.
  • britt22britt22 Member Posts: 17
    Hi Britmsu -

    How are you?? - and how is your NEW Jeep ???
    I haven't posted in a while, but we are finally about to put together our order for a a new Jeep Sport and I was wondering how things are going for you and your new jeep ? I am especially curious to know how you are liking the new Charcoal color ? -
    I am having an EXTREMELY hard time deciding between ordering a Black one vs. the new Charcoal Grey color...did you even consider Black ?....and was wondering if you were ever able to post pictures somewhere of your new jeep ?
    I would love to see it if possible -

    As before, any and all input is more than welcome -
    Hope your lovin' it.....
    Thanks !
  • britmsubritmsu Member Posts: 10
    I only have two pictures, (sorry for the quality, my dad took them with his iPhone). You can see how dark the color is. I never considered the Black because keeping black clean in a nightmare. I thought about the silver, but in certain angles and light it looks like white, and I do not like white. I would recommend finding one nearby and compare the black and grey. but the charcoal is very dark. If you google '2010 jeep wrangler charcoal' click on 'jeepforum.com' and scroll down to the bottom of the page and click the photobucket link. that will take you to the two pictures I have. I am going to try to add more, but I have been really busy.
  • mac24mac24 Member Posts: 3,910
    If you google '2010 jeep wrangler charcoal' click on 'jeepforum.com' and scroll down to the bottom of the page and click the photobucket link

    Much simpler to use the 'img' button to include them in your post. :)

    image

    image
  • giantsin06giantsin06 Member Posts: 63
    I'm to take delivery of my 2010 Jeep Wrangler xs in a week. I'm leaving a lease of a 2007 Rubicon...sad parting , but the Rubi is more car than I need .No bare rock hills ,impassible terrain here . My son , who is a car salesman (toyota) guided me through what I think is a grand deal . This time I'm buying , no $ down , 5.4 % interest for 72 months . ,$409 per . With the stimulus tax deduction and a Chrysler refund of $1200 (due to unused mileage on lease) , I'm quite happy. If things work out I'm going to try to pay off well before the six years. Jeep is a two door. I just don't think of the four doors as real Jeeps. And the soft doors are a must as well. RED ROCK RED and ready to roll ! :)
  • stheodd1stheodd1 Member Posts: 18
    I also understand that the 0% for three years is available. More toys than I want but it is available on the lot.

    2010 Wrangler Sahara Unlimited 4 door
    This has Dual Tops,Trailer Tow Group,Automatic,Nav.,Remote Start.It's Black with a black top. $34,110 MSRP we will sell for $31,238 plus Tax & Tag Fees.

    Thanks
    stheodd1@yahoo.com
  • scootervscooterv Member Posts: 1
    The prices are all in the market you make you purchase in. I bought a new 09 Wrangler Unlimited 4X4 Manual 6 speed basic model soft top in September for $21,500 In Tucson, AZ. I am pleased with the deal.
  • boatboy24boatboy24 Member Posts: 6
    Can anyone share what they've recently paid for a 4D Rubicon? Thanks so much!!
  • mb789mb789 Member Posts: 89
    I recently purchased a 2010 Wrangler Unlimited Sport 4X4 Automatic in Ohio, and I was very pleased with my deal as well. I didn't have to order it; it came from a dealer lot with the color and options I wanted.
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