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Where Is Ford taking the Lincoln Motor Company?

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  • You're right, once again Ford announces one thing and does something else:

    Town Car Lives
  • lemkolemko Posts: 15,144
    Cool! At least they still have ONE car left that I would still consider. I just hope they get around to doing some significant updates on the car.
  • ehaaseehaase Posts: 328
    After driving a Ford Five Hundred last week, I am a bigger fan of Ford's big Panther platform than ever before.

    But I still think that CV/GM/TC won't be around for more than five more years, that Ford will make only very minor updates, and that the Mustang will be Ford's only RWD car by 2013.
  • gregg_vwgregg_vw Posts: 2,415
    2013? You are joking, right? If Ford has nothing other than the Panther platform with insignificant updates (like the 2007 Grand Marquis), and the Mustang, Ford ain't gonna be around in 2013!!
  • nvbankernvbanker Posts: 7,285
    Other than the looks, why didn't you like the 500? I've driven them, and hate how they look inside and out, but have to admit it's a hellova functional design.
  • Functional. That's what I like about the 500. It's much more functional than the Chrysler 300, and that would sell the car to me over the 300. Personally, I don't want to drive a car that screams "look at me." Put more hp under the hood, and I can see it being our next car.
  • gregg_vwgregg_vw Posts: 2,415
    Personally, I love driving a car that is functional and also says look at me. That's why I liked some earlier Lincoln efforts like the 41 Mark, the Mark III, the Mark VII, the 86-87 Continental, the 1990 Town Car...and even the 1998 TC...but not the 2007 essentially the same as the 98. The 500 may be getting a better engine and be handy as heck, but it still will look like today's version of the Checker cab.
  • ehaaseehaase Posts: 328
    Other than the looks, why didn't you like the 500?

    Actually, I like the looks of the 500, as well as the roomy trunk. I hated all of the noise and vibration. I enjoy the quiet, smooth performance of my CV.
  • grbeckgrbeck Posts: 2,361
    That new 3.5 V-6 can't get here soon enough for the Five Hundred/Montego.
  • "We are acquiring it, and we're not looking to sell it, we believe it is a valuable asset for us..." Ford Spokesperson Allan Hall was talking about...not Lincoln, but Rover! Ford excercised its right to buy the name from BMW AG. Amidst the seeds of the reorganisation of Ford Motor, one analyst stated on NBC: "it's the end of Ford as we know it..." as Wall Street has given the collective thumbs down on the revision of the Way Forward Plan, and Ford shares continue to drop. Let them drop to $6 and then buy as many as you can. Why?

    Wasn't it the Rover investment at BMW that nearly sank the company? Losing Billions? Yes.

    Wasn't it Rover that BMW was equally pleased to get rid of? Yes. But it has now become a property the Chinese want to fight over...so Ford checkmated their move. Exporting Chinese made Rovers to Europe might have killed Ford's business prospects for mid-range cars. SO...Rover will become all the X range Jaguars. Paring the cat in half...and reviving a brand at the same time. Ford also gets the rights to many other British labels at the same time---so they can expand them if need be.

    Wait? Isn't PAG losing money? Yes, but that is because the Jaguar expansion has handled poorly, not that the new Jaguars are bad cars. No one wants a cheap Jaguar, or see a smaller estate wagon carrying the same name as their more expensive $85,000 sedan. It's not Mercedes-Benz. In order to 'recover' their investment in the Big Cat, Rover comes rolling. And Ford of Europe Chief Designer and Engineer Richard Parry-Jones can revive a P5 Rover sedan.

    So what does that have to do with Lincoln? Making a success from the Jaguar debacle would not only save the careers of many Ford executives (Mr. Fields?) it would place a marker within the public that Ford won't give up the ship---and it is not the "end of Ford" as we know it. As suggested by Mr. Lapham of Auto News, Rovers could also be paired with Mazda to provide a wide margin in the middle of the market below Jaguar and Lincoln---acting as the "Mercury" of Europe.

    This would free efforts to revive Lincoln and place it far above where it is now in the market, plus consolidate its traditional position---now that Town Car will be built: "for a number of years" according to Mr. Fields. A 2010 Town Car is now a reality---and if sales start to pick back up once production starts at St. Thomas in the spring of '07, TC will receive upgrades for the '08 season---increasing the content levels as is now being done with Mark S. This leaves the door open for a fourth Lincoln---apart from the SUV/Truck based varients. Zephry/MarkZ-Town Car-Mark S-Continental?

    Placed beneath its hood can be the 420Bhp 4.6 Litre engine---something Lincoln can easily use. The new 3.7 starts at 315Bhp, and perhaps can be massaged to hit 400Bhp for a top-line Lincoln or Continental. If it cares to do so, it can "buy" Aston engines from Koln, once Astons are spun off--though its a fair bet that Ford will keep the Astons engine plant and sell the motors to Gaydon as a supplier.

    With the heat off Jaguar, a Rover revival at a cheap price, the British makes bundled together to form their own 'Division' within PAG (which should in all likelyhood be reformed itself), the top-line brands within Ford could thus become cash earners. This would make a tangible asset for development or sale. (Mr. Nasser is waiting) Yet Lincoln would be the beneficiary because more funds could be ear-marked for the division that would have gone to Jaguar. This is precisely the action that would reflect favorably on ARM. Ford of Europe remains profitable, and has provided much balm in the current storm for Detroit, which has also assiduously defended its turf, maintaining a consistent 10-12% share. Something Ford must do in America.

    Chrysler stock sank to $4.35 in 1979, and if you had invested $10,000 then, you would have become a millionaire off the investment. The Ford family will not abandon their investment in the company, and even if they privatise it, the fortunes of the stock must go up, because they will not give up. One reason why the Ford-GM talks collapsed, they did not want to cede their influence. If Ford shares hit $15-20, buying now makes your investment worthwhile. Not bad for an 18 month investment! As the bond traders cut Ford's rating to Ba3, and Wall Street orders "sell" issues for Ford stock...amidst the gloom, there is a light at the end of the tunnel, and it is called Lincoln.

    DouglasR

    (Sources: Reuters; NYT; FT; Automotive News; NBC Today Show)
  • ...like the 41 Mark, the Mark III, the Mark VII, the 86-87 Continental, the 1990 Town Car...and even the 1998 TC...

    I think those said "look at me" in a far different, and appealing way, than the chrysler 300 does today. The 500 looks like yesterday's Audi. Which is fine with me ;) .
  • gregg_vwgregg_vw Posts: 2,415
    It looks like yesterday's Audi retaining fluid. Yesterday's Audi after too many burgers and not working out. Yesterday's Audi's great Aunt Ethel.
  • Reviving Rover is another pipe dream from Ford. If you already have Ford and Mazda why do you need Rover? Rover does not have any value in Europe - people actually trying to avoid it. British luxury still makes some sense but British mainstream sedan does not make any sense.
  • ehaaseehaase Posts: 328
    Ford bought the Rover name to protect the Land Rover name. Ford will never use the Rover name for any cars.
  • gregg_vwgregg_vw Posts: 2,415
    Not true. Ford may very well use Rover at some point to replace duds like the X-Type Jaguar. Rover is a venerable old name and could be kept in a back pocket for some creative models in years to come...if Ford makes it out of this ditch.
  • Why Warren Buffet's Town Car is for sale on eBay:

    Buffett backs GM
  • ehaaseehaase Posts: 328
    Not true. Ford may very well use Rover at some point to replace duds like the X-Type Jaguar. Rover is a venerable old name and could be kept in a back pocket for some creative models in years to come...if Ford makes it out of this ditch.

    Internet speculation.
  • There are more venerable and respectable names that never were brought back, like Cord or Dusenberg. Oldsmobile is also venerable name. When something dies – it is forever. There is no resurrection after death. DC tried to bring back Maibach but without success. If they want to resurrect Plymouth (there were rumors about it - division similar to Scion) I’d tell them – come up with something new and fresh.
    People like fresh stuff not stale and failed marques.
  • nvbankernvbanker Posts: 7,285
    Reason enough for me to back Ford..... :surprise:
  • scape2scape2 Posts: 4,119
    is Ford better dump some money into Lincoln and make this thier luxo lineup to compete with Lexus/Acura/BMW/Caddy's ect.. Ford needs a brand for its image and Lincoln must be it. If anything dump Mercury, put the dollars into Lincoln. Ford needs some luxury sport sedans/cross overs ect to go head to head with the luxo giants like BMW/Mercedes/Lexus/Acura. Come on Ford, bite the bullet and get to work!! I am confident Ford can build a true high end sports sedan line-up.
  • lemkolemko Posts: 15,144
    ...Lincoln just doesn't get it. I don't want F-150s and Expeditions masquerading as luxury vehicles. I don't want pimped-out Mazdas with cheezy hood prop rods, and most certainly don't want pseudo-Acuras. If I want an Acura, I'll buy one, not a poor imitation.

    I want something as impressive and stately and elegant as the classic 1961-65 Continental. I want no compromises in workmanship or quality of materials. I want RWD and a V-8. How dang hard is that? Back in the early-mid '60s Lincoln had two cars - the Continental sedan and the Continental four-door convertible and it was sufficient.
  • rockyleerockylee Posts: 14,011
    Perhaps the MKS, won't look so acura-ish in person lemko ? I guess we will soon see. My great friend made a comment that made me laugh yesterday. He said he appreciates the Fords being loyal to it's management but if the Detroit Lions are a reflection of Ford cars he doesn't want one. Even my dad, said you'd think the Fords would want a winning team on the field to help advertise the Ford brands as all being winners. :confuse:

    Rocky
  • bumpybumpy Posts: 4,435
    I think Lincoln's going for the demographic represented by the black Mazda-clone Zephyr riding on chrome dubs I saw Saturday. Old white boys need not apply.
  • Did you see the Dwayne Wade Navigator commercial yesterday during Sunday Night Football?

    This might indicate where their marketing is headed:Lincoln Lounge

    I quote from Ford's website:

    "On your Mark...

    By the 1970s, Lincoln was the premier luxury car to be seen in. It was all about the Mark V, VII and VIII. These cars had a shape that was pure 70s, with a swagger in the back that was all attitude.

    Back in the day, there were three hot cars for the African American community: the Mark, the Town Car and the T-Bird.

    Up until that time, Ford had been generally perceived as a middle-class White car company. But Lincoln changed all that."
  • bumpybumpy Posts: 4,435
    No, I missed that one.

    The ad copy makes me wonder what happened to the Mark VI?
  • lemkolemko Posts: 15,144
    The Lions are pretty pathetic and reflect bad on the Fords. Maybe they can call them the Housecats? Is the blue used in the Lions logo Ford blue? Looks close. At least my Eagles did well yesterday. Don't know what happened against the Giants two weeks ago. They're ahead and they get overconfident and sloppy.
  • rockyleerockylee Posts: 14,011
    LOL.... :P

    Lemko, you also don't get your hopes up to high on the Eagles.

    Rocky
  • nvbankernvbanker Posts: 7,285
    Well, at lease, Lincoln now has a target market, and maybe a reason to live? :confuse:
  • rockyleerockylee Posts: 14,011
    I've always felt Lincoln, had a reason to live. The MKS, regardless of what some think gives Lincoln a reason to live. I'm warming up to the new Navigator, and it's not as ugly as I once thought. The Zephyer or MKK, is a nice vehicle. It needs much more power though. The MKX looks nice also. Lincoln, is on the right track but needs to offer it's customers Acura like levels of performance and luxury at a Acura price. This is what keeps Honda's Acura, a winner IMHO, because they know how to offer the customer value and their products are premium. It's like drinking Sam Adams, at a Colt 45 price. :P

    Rocky
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