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Is Cadillac's Image Dying and Does Anyone Care?

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  • sls002sls002 Posts: 2,788
    GM could start designing and building all of their vehicles, including Cadillac, to sell in the world market place. Then perhaps GM will survive, and Cadillac will become a world class vehicle. If I were to choose one make that is the current world class standard, it would be Mercedes. For someone in say Africa or South America, a Mercedes is probably as easy to maintain as anything.
  • marsha7marsha7 Posts: 3,676
    Slightly off topic (forgive me)...you said you had a DTS Performance...what year and what city/hwy mpg do you get???

    Can you do this while attempting to maintain Cadillac as the Standard of the World, compared to MB and BMW, as the topic suggests??????????... ;) :surprise: :blush:
  • 62vetteefp62vetteefp Posts: 6,048
    GM could start designing and building all of their vehicles, including Cadillac, to sell in the world market place

    That is one thing Lutz brought to GM. They are truly becoming world wide products. Of course not all products will be sold worldwide.

    Identical Enclaves and LaCrosses will be sold in China and NA but not anywhere else. Mostly because China has the Buick history. The Lucerne replacement may also be sold there but I am not sure.

    All Cadillac models will be sold world wide.

    Pontiac is NA only and will remain that way BUT some models will be sold elsewhere under different nameplates. The G8 is a good example. Of course the next G6 replacement will be either engineered as RWD in Austrailia or FWD in Germany. The small RWD pontiac will also be engineered in Austrailia but again only the Pontiac nameplate will be sold in NA. There will not be much more to Pontiac.

    Saturn is shared with Opel and only sold in NA.

    Saab is world wide.

    Chevrolet will also be world wide but only certain models correct for certain markets will be shared.
  • circlewcirclew Posts: 8,388
    OMG, finally some hits the nail into the wood! Remeber ElDorado, Fleetwood????

    XLR??????? WTF? Come on, GM changes names like a baby changes diapers. There is no brand loyalty!

    The Escalade was introduced in 1999 as a rebadged Tahoe. What else is new?

    A standard has a base of reference. Caddy lost that.

    Regards,
    OW
  • lemkolemko Posts: 15,196
    It's a 2007 model and I get about 19-25 cty/hwy. Black Raven finish with Ebony leather interior.
  • lemkolemko Posts: 15,196
    Heck, we finally agree on something. I like the old names a lot better than the alphabet soup names used today. I love names like Fleetwood Brougham d'Elegance rather than DTS. Of course, everybody has gone down this path and Lincoln seems to be the last to follow. Everybody knew what an Acura Legend was but the RL name in unmemorable.

    I guess those alphanumeric names seem more "sophisticated" to today's sensibilities and those old long drawn out names seem quaint.
  • 62vetteefp62vetteefp Posts: 6,048
    I guess those alphanumeric names seem more "sophisticated" to today's sensibilities and those old long drawn out names seem quaint.

    yep, quaint and out of date. It's a new world and tech is in. How many high end products have names today? I can think of a couple like iPod and iPhone but not many others. I cannot think of any high end names except Porsche and Lambo's in the car world.
  • circlewcirclew Posts: 8,388
    Corvette, Camaro, Challenger, Charger, Malibu, Impala, Road Runner, Coupe DeVille, El Dorado, Fleetwood, Mustang.

    Might be out of date but these are some of MY standard terms for REAL U.S. cars. They are only out of date because they were not supported...oh,wait, the Corvette and Mustang were and guess what?? They sell because they are the best in their class since they WERE supported.

    There is enough tech in a 'Vette to make it world class which is a car that has roots dated back to the 1950's. How quaint is that? No Caddy does this, don't you agree????

    Regards,
    OW
  • sls002sls002 Posts: 2,788
    Well Cadillac has been marketing the FWD STS since the mid-ninties in Europe. But it did not sell. Saying that Cadillac will be marketed world wide is all well and good, BUT that does not mean it will sell.
  • sls002sls002 Posts: 2,788
    Names are all well and good, BUT the car under the name tag is equally important: the Impala was a big RWD car and the mid-size FWD is not an Impala; the Eldorado of the fifties was a nice RWD convertible. The FWD Eldo of the late sixties was an overweight mess by the mid-seventies.

    The Corvette has only gotten better though, although the XLR has not done it any real good.
  • marsha7marsha7 Posts: 3,676
    Thanks.....
  • lemkolemko Posts: 15,196
    The original RWD Eldorado ran from 1953-1966. The first-generation FWD car came out in 1967 and lasted through 1970. I thought the first generation FWD Eldo was a pretty nice car. I actually prefer the later 1969-70 models with the exposed headlamps.
  • sls002sls002 Posts: 2,788
    At the time, both the FWD Toronado and Eldorado were all new cars, the first with FWD in decades. But looking back from where we are toay, I don't think that the FWD Eldorado was a better car than the RWD convertibles. A different car yes, but not better.

    I think that for Cadillac to regain a world wide recognition of being a "good" car, Cadillac will need to design cars that "work" in other markets besides the North American market. The trick will be to design something that "works" in North America if it works elsewhere.
  • cooterbfdcooterbfd Posts: 2,770
    Corvette, Camaro, Challenger, Charger, Malibu, Impala, Road Runner, Coupe DeVille, El Dorado, Fleetwood, Mustang.

    AAAHHH!!!! Names soothing the palate like a fine wine!!!

    However, there is more to the car than just a name. When you look back at some of those nameplates I think that a new car HAS to evoke memories of the old cars, or they are doomed to fail. Take a look at the GTO. Excellent performing car, decent value, yet NOBODY liked it. Why??? Perception was that it was an Austrailian car w/ a "nametag" slapped on it (which it was).

    Now, I disagree about the Impala, as in the late '50's till it was discontinued, it was the "All American Family Car" whether in coupe, conv. or sedan. So, even as a FWD sedan, thats fine w/ me, as it can evoke memories of what it was. On the other hand, the Impala SS is where I would have a problem. It should be a RWD coupe or conv. only.
  • 62vetteefp62vetteefp Posts: 6,048
    That being said, a U.S.-spec diesel-powered CTS Coupe isn't out of the question. Because of Cadillac's price point, Taylor says that Cadillac would be the "natural spot" to launch GM's line of passenger car diesel engines. The diesel option would cost a few thousand more than a gas version, but Cadillac buyers are better positioned to absorb the additional cost. But Taylor also indicated that Cadillac would monitor Mercedes-Benz's success with its BlueTEC line of vehicles before it made the jump into the diesel luxury segment.

    As for the future of the STS/DTS, Taylor confirmed that Cadillac is working on consolidating the two. The new car will benefit from CTS-esque styling and will cater to a younger crowd. As far as size, the new car will rival the BMW 7-series, but will be priced like a 5-series. The new sedan will use a rear-wheel drive setup — with all-wheel drive a likely option — but Taylor failed to mention when we might see the new vehicle on the road.

    We also asked Taylor about the future of Cadillac's SUVs. It's no secret that the Escalade is one of the most popular SUVs on the market, but the upcoming CAFE regulations mean that it can't continue on unchanged. Cadillac has acknowledged this fact, but is still searching for the best solution. However, Taylor hinted that the brand could be considering a diesel version of the Escalade. The move to a diesel Escalade seems to make sense, as GM could use the diesel powerplants from its line of pickup trucks, and it would net better fuel economy.

    But overall, Cadillac's range of SUVs will likely be shrinking in the next few years. Taylor says the Provoq concept is an accurate depiction of the future of Cadillac SUVs, and that the brand will be launching a vehicle to compete with the likes of the BMW X3 and Infiniti EX 35.
  • steverstever Viva Las CrucesPosts: 41,272

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    Minivan fan. Feel free to message or email me - stever@edmunds.com.

  • lemkolemko Posts: 15,196
    I'm not sure, but I think Cadillac was also the first for LED taillamps as well. Of course these lights are going to be fierociously expensive to replace if they get broken. I remember being able to go to K-Mart to replace a sealed-beam bulb for $4 for a cheap unit to $7 for a halogen unit. I guess those days are long gone.
  • cooterbfdcooterbfd Posts: 2,770
    I guess those days are long gone.

    Along w/ the days of getting filters, plugs, PCV valves, wires etc. from them. :cry:
  • lemkolemko Posts: 15,196
    The last Cadillac on which I changed my own oil on was my 1994 DeVille. It was actually quite easy as the filter on the 4.9 V-8 is on the left rear of the engine and could be easily accessed from above. The plug required a new rubber grommet every oil change. I bought a bagful of them from the Cadillac dealer.
  • bumpybumpy Posts: 4,435
    The plug required a new rubber grommet every oil change.

    Rubber? :surprise: :sick:
  • cooterbfdcooterbfd Posts: 2,770
    Rubber?

    Hey, gotta practice safe oil changes when you plug the hole :surprise: :surprise: :surprise:
  • Can GM make Cadillac the standard of the world Again?

    I hope not...
    They are throwing out that CTS Coupe, which is pretty cool... But really, how hard is it to keep everything the same and cut out 2 doors.
    Way to go design team!
  • bandit10bandit10 Posts: 27
    Don't forget that GM is going to make CORVETTE a dealership on that name only. Yes when you someone wants to look at a new Corvette they will have to go too the Corvette dealership. I read it one of my car mags. and their looking for the $100,000 price tag on the new Vettes. It could happen by 2010.
  • circlewcirclew Posts: 8,388
    Actually, that makes sense...the only dealer I've ever seen where the 'Vettes don't get lost in the ambiguous starter GM's is at Kerbeck in AC, NJ. I was there 2 weeks ago and at least 40 of them jammed their parking lot...as well as another 30 inside the show room.

    Regards,
    OW
  • 62vetteefp62vetteefp Posts: 6,048
    Don't forget that GM is going to make CORVETTE a dealership on that name only. Yes when you someone wants to look at a new Corvette they will have to go too the Corvette dealership. I read it one of my car mags.
    And I read somewhere else the Clintons are aliens.

    and their looking for the $100,000 price tag on the new Vettes. It could happen by 2010. not base. but yea on the top of the line versions
  • aldwaldw Posts: 82
    That's just a bad idea all around, Cadillac should be the one with the best performance vehicles above all other GM brands, and the very idea not having Cadillac be a sports car builder back in 1953 was, and still is, plain idiotic.
  • sls002sls002 Posts: 2,788
    If Cadillac had the marketing for the Corvette it would have been a luxury sports car and would have been much more expensive. I suspect that it would have failed.

    On the otherhand, in the current market place, Cadillac probably does need some sort of sports car for image purposes. However, a clone of the Corvette does not seem like quite the right image to me. I think that if Cadillac could do something with the basic Camaro platform and design a sports car using that platform as the basis, then they might have something.
  • lemkolemko Posts: 15,196
    Maybe they could do something like the Allante again, but do it right this time.
  • fintailfintail Posts: 33,955
    Isn't that what the XLR was? But yeah, do it right. And issue loud proclamations against whitewall tires and landau bars.
  • british_roverbritish_rover Posts: 8,476
    Thats exactly what the XLR was.

    Standard retractable hardtop Check
    Swanky interior with lots of dead trees Check
    Optional Supercharged Engine Check
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