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Comments
Thank you in advance.
I just got back from Toyota dealership where they were offering me Prius 2010 III with dealer installed heated leather seats (front driver & passenger).
Im very tempted, but held myself to see what you guys think? Is it a good deal?
here is what the breakdown came down to
$22,400 - '10 Prius III (invoice + destination per the dealer)
$1100 - for dealer installed heated leather seats
Is it worth the money to have dealer installed heater leather seats?
thank you for your suggestions/comments in advance,
Fu
According to zag.com, for '10 type III ($750 destination charge included):
- Dealer true cost: $22,032
- Dealer invoice: $22,492
so you are below their invoice
Prius V in silver metallic with gray interior
Navigation Package
1 yr XM Sat subscription with traffic info
1 yr SaftyConnect
Floor Mats
Wheel Locks
-----------------------------------
$29000+TTL
offered 7yr/100k ext warranty for $1400 but declined.
reasonable price?
Thanks.
The sticker on the car in Boston was 26k for a Prius 3 with Nav, mats, and net- I paid 24k plus the 300 doc fee and the 659 shipping.
In Florida, I could not get a dealer under 27 so this was a significant savings for me move than 2k even after I paid shipping.
Expressway Toyota, Dorchester Mass
thaNKS
You are invited to a silent sale on the 2010 Prius at Earl Stewart Toyota. For the remainder of November 2009, all of our new, in-stock 2010 Prius will be sold at dealer invoice. And, as always at Earl Stewart Toyota, no Dealer Fees. Please note that dealer invoice is not our dead cost. We're still making a profit. Please see below for more details.
This is a legitimate sale. A legitimate sale must have a legitimate reason. We are looking to close our year strong by clearing out our new Prius inventory. This will help us earn more Prius. The number of cars of each model that Toyota allocates to a dealer is based on how fast they sell their inventory. By having this sale, we will earn more Prius going in to the New Year. We will benefit by having a larger inventory of cars that are normally sold at MSRP. This is the strategy that has made us the largest seller of Prius in the Southeast United States.
Here is a current list of our new Prius inventory with MSRP and sale price listed. Again, these prices are plus tax and tag only - no dealer fees or phony markups. These cars are physically here. We have more Prius in our incoming inventory that will also qualify for the sale. We do not expect this inventory to last long.
model
color
MSRP
Sale Price
2010 Prius II Blizzard Pearl $24393 $23204
2010 Prius II
Sandy Beach $24719 $23717
2010 Prius III w/leather Blizzard Pearl $26941 $25292
2010 Prius III Blizzard Pearl $24794 $23544
2010 Prius III w/leather & NAV Silver $28072 $26316
2010 Prius III Black $24874 $23844
2010 Prius III w/NAV Black $26604 $25311
2010 Prius III w/NAV Black $27303 $25799
2010 Prius III Black $23874 $23025
2010 Prius IV Blizzard Pearl $27494 $26325
2010 Prius IV Barcelona Red $26575 $25654
2010 Prius IV Sandy Beach $27374 $26275
2010 Prius IV w/NAV Blizzard Pearl $29675 $28339
2010 Prius V Silver $28744 $27560
2010 Prius V w/NAV Barcelona Red $31224 $29677
2010 Prius V Winter Gray $29542 $28178
There is still profit behind “dealer invoice.” We’re still making about $500 when selling a Prius at invoice as opposed to an average of approximately $1700 at MSRP. For an even further explanation about dealer invoice vs true dealer cost. Please click on Earl's Blog and read the item entitled, "Holdback or Holdup?"
Thanks,
Earl Stewart Toyota
Your privacy is important to us. If you no longer want to receive these emails, click Here
Alternatively you may send a written request to the address above.
Herb Chambers, Boston
BTW..the Invoice price for a Prius II is $21,056 and for Prius III is $21,784, so the numbers posted aren't anything special and are not invoice prices. I've seen Prius II's adverstised around here for $22,500 including delivery charge.
let me know.
LJ
I was actually going to go to that Herb Chambers! Can I ask which person you worked with?
Thanks!
$24350 MSRP (with floor mats and after Toyota's latest price increase). Paid $22491.
Thanks!
Is this Acton Toyota in MA?
Can you please let me know the person you interacted with?
Thanks,
Partha.
Thanks, P.
"I'm glad you are doing your research on the prius, however all prius models have to be sold for MSRP or higher ( some dealerships mark them up!), a Toyota edict.
The only way you can get one cheaper is to go with a color other than pearl white ($220.00 surcharge)
Sorry to disappoint but this is an extreme highly sought after car and some people are waiting for 3-4 months for certain models ( they are built in japan in very limited numbers)"
This was at Stevens Creek Toyota in the San Francisco Bay Area.
"I'm glad you are doing your research on the prius, however all prius models have to be sold for MSRP or higher ( some dealerships mark them up!), a Toyota edict.
The only way you can get one cheaper is to go with a color other than pearl white ($220.00 surcharge)
Sorry to disappoint but this is an extreme highly sought after car and some people are waiting for 3-4 months for certain models ( they are built in japan in very limited numbers)"
Sheer poppycock.
What's the MSRP of the car? What's the dealer's doc. fee? Are their any other dealer fees?
Final on road $26,551.92 ( No floor mats )
I assume the out-the-door total is the $26,551.92. So, what is the price of the car you're paying and what is the breakdown of the fees?
Invoice price = $24,682
Car price offered to me = $24,682
TTL = $1,730
Processing fee $120.00 ( I know it is BS )
On road price tag = $26,532
See my prior post re: Expressway Toyo in Boston. I paid 24k even for a three with Nav, mats, net the 300 dollar dealer fee. 26,200 MSRP.
I actually had the car shipped down to me in Florida because I could not touch that deal here.
Just make sure there are no added/hidden fees and don't take any of the dealer add-ons they try to pressure you with when you are in the finance manager's office.
I will update on the final deal if I go thru with this dealer.
Looks like I will have to look up north to buy my prius
MSRP $29800
Invoice $27719
Paid $28462
thanks
It's not just Florida, it's the entire Southeast. The dealers have to pay a fee to the Southeastern Toyo middlleman- I think it's more than 700 dollars- and a higher fee to get the cars down here. Plus you have the prevalance of port installed options.
I saved a couple grand by purchasing up north, even after paying for shipping.
if the dealership sells all they get at msrp then why discount-- if you want a discount drive up north and buy one and drive it back down-- Prius's do not do well in on icy streets so in winter months the north dealers do not sell as many as they sell more 4wd and awd during this time so they will discount them to sell them
its pure market conditions that sets the price
Sheer poppycock.
not poppycok but supply and demand economics
I disagree; it is "poppycock" or a "crock" or whatever you want to call it. I was told the similar thing by a couple of local dealers, then ended up buying at another local dealer for $1200 under MSRP.