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2013 and earlier-Mercedes Benz E-Class Prices Paid



  • abacomikeabacomike South FloridaPosts: 8,389
    First, I believe conquest incentives are usually $2000 on a 2012 E350 sedan. You might want to check this out with another dealership. There are several scenarios as to why only $1000:

    (1) There is no conquest incentive but he is willing to sell you a car for $1000 over invoice
    (2) There is a $2000 conquest incentive, but only wants to give up $1000
    (3) The conquest incentive "is" $1000

    I always recommend that at least 2 dealers are contacted.

    Second, if he is willing to sell you one for $1000 over, then what is he giving you for your trade? This is where dealerships make up for low pricing. Check out the true "trade-in value" of your trade at several sites and dealers to ensure you are getting a fair trade value. Also check to see if selling your car privately works out better for you than trading it. If Nevada has a sales tax, so long as you get at least the difference between sales tax you would have to pay vs. sales tax you safe by trading car.

    Also make sure you discuss the 1.9% financing (could be lower than 1.9 since their buy rate is .9%).

    Finally, considering the fact that available incentives are few, $1000 over invoice would be a good deal, but make sure you've offered the dealer a $500 over deal. If you are a veteran, you may be able to qualify for USAA pricing, or even if a father, mother, brother or evens son served.

    I hope this helps you out.

    2017 BMW 740Li

  • kevinc5kevinc5 Posts: 204
    Does the Mercedes conquest rebate require that you trade in the competive luxury car?
  • abacomikeabacomike South FloridaPosts: 8,389
    edited January 2012
    From my understanding, so long as you can show "proof" that you currently own or lease a qualifying vehicle, that would satisfy the requirements for the conquest incentive. Thus, you do not have to "trade-in the owned vehicle or terminate the current lease". Registration of vehicle showing your name on the registration should be sufficient.

    That is how conquest incentives usually work.

    2017 BMW 740Li

  • lawcarlawcar Posts: 96
    edited January 2012
    That's correct. You show them the registration certificate on the vehicle that is being conquered.
  • ghstudioghstudio Posts: 970
    I believe you only have to show them the insurance card....on the other hand, I didn't show them anything; they just assumed that since I drove in in an Infiniti M37 that I qualified. I could have borrowed the car from a fried.
  • abacomikeabacomike South FloridaPosts: 8,389
    edited January 2012
    What surprises me ghstudio is that the dealer "must" submit documentation to Mercedes Benz that you qualified when they "RDR" the new car to Mercedes Benz. "RDR" is the process whereby the car is officially recorded sold and reported as such so that the MSO can be released to the state so that title can be recorded.

    If it was found that a dealer improperly reported the sale by falsifying the fact that the customer qualified for a particular manufacturers incentive, that dealer could be forced to pay a penalty or, if repeated such infraction could be forced to relinquish his franchise rights.

    I would be willing to bet that one way or another, the fact that you owned or leased that M37 was in fact submitted to MBUSA at the time of the RDR. A dealer would be foolish to jeopardize his franchise and/or suffer penalties for the sake of making a sale. When I was in the business, our assurance personnel (title clerks and finance managers and/or our controller) would "kick back" the deal to sales if any of the documentation was missing.

    2017 BMW 740Li

  • damandamifdamandamif Posts: 15
    edited January 2012
    Picked up my 2012 E 350 Jan 3rd. We were the last ones to leave the building. Cuprite Brown with Chestnut leather interior. Retailed at $66,785. Got it for 60K flat. Probably could have done better but was on vacation in FL and couldn't negotiate like I wanted to being out of state.

    P2 package. Special order leather and paint. The wood leather 3 spoke steering wheel is sweet! Sports package and Top of the line Driver Assistance Package. My local dealer in Union didn't seem like it had the incentive plans the dealer in Paramus, NJ was offering. I would have gladly paid another thousand or so just to being closer to the house but the local dealer was trying to sell me a 2011 e350 for 58,500 with 4% financing. We got 1.9% a new car with lots more options. Getting my spoiler put on tomorrow. If I had the whole thing to do again I'd ask the local dealer to match the deal.

    The car is just a jewel. It's smooth as butter. Power that I'll probably never use considering me and the wife are expecting a baby. Handling is precise and when I'm in the car I swear it's like I'm in my living room. That comfortable and quiet. Test drove Audi and Cadillac and BMW... It's definitely the grown up of the bunch. I'm glad I got this color because I'm seeing a bunch of new E 350's on the road now. Mercedes Benz is back!
  • abacomikeabacomike South FloridaPosts: 8,389
    Yes that Culprite brown color is very nice indeed. That matching leather is beautiful as well with that exterior color. Brown was just too dark for me here in Florida, year-round. But if I lived up moth, I would definitely consider it.

    Enjoy it - we all enjoy our's as well.

    2017 BMW 740Li

  • I went to the Tampa and Pembroke Pines dealers. They didn't have any 4 matics but they had some very good deals. The only thing I wish I could have pulled off was a Pano roof. They were just impossible to find in a P2 cuprite brown. Florida, oh how beautiful. People really love their rims down there. Enjoy your Benz as well.
  • abacomikeabacomike South FloridaPosts: 8,389
    edited January 2012
    Pembroke Pines is a dealership not too far from me. It's owned by Auto Nation, the largest dealership network in the country. My dealership is also owned by Auto Nation as are 5 additional Mercedes Benz dealerships in the greater Miami-Ft. Lauderdale-Palm Beach areas.

    It is very difficult to find 4-Matics down here in Florida for obvious reasons - no snow, no ice, no sleet, higher initial cost and a little less in fuel economy. I've seen a few at my dealership, which carries them for "snowbirds" who winter here and summer up north. Also, some people feel safer in the heavy rains we get with all-wheel drive vehicles.

    Just enjoy your new E350!

    2017 BMW 740Li

  • abacomikeabacomike South FloridaPosts: 8,389
    edited January 2012
    Forgot to mention - seems like the deal you got was at almost $7,000 under MSRP sticker and seems like it was a good one, especially when considering the fact that you have a special order exterior color and special order interior leather, all of which cost more when you special order anything on a Benz. You are lucky you got it on the 3rd, as incentives and the length of a loan dropped considerably, after that. Longest term loan available at 1.9%, or a little less, is now 36 months. When you got yours, you could get a a 1.9% loan for up to 66 months. I was lucky to get a 66 month loan for $18,000 at 1.6% due to the fact that there is a 1% mark-up on the rate. Even on the current rate, 1.9% for 24 or 36 months, there is a 1% mark-up. Most dealers are unwilling to give up that full 1% for obvious reasons.

    Got your Benz in just the nick of time! Again, enjoy!

    2017 BMW 740Li

  • Hi Friends, I am new to this forum. Thanks for all you do here. I am in need of some help in purchasing my new E350.
    Here is my Build:


    Exterior: Diamond White Metallic $1,515
    Interior: Almond MB-Tex $0
    Trim: Burl Walnut Wood Trim $0
    4MATIC Package $2,500
    Premium 1 Package $4,000
    Driver Assistance Package $2,950
    Sport Styling Package $0
    Wood/leather steering wheel $590
    Panorama sunroof $1,090
    BASE MSRP $50,490
    TOTAL PRICE $64,010

    I Own 09 BMW X5 now and will sell to Carmax after I get this one. I am Ok with Purchase/Lease, I just want the best deal either way. Is there any incentives or a price suggestions?
    Any help is greatly appriciated.

    Thanks - Hiral
  • Thanks glad to hear it. I'm a horrible negotiator. Are you using mbrace?
  • abacomikeabacomike South FloridaPosts: 8,389
    Yes I am and always have. The only reason I use it is because of the stolen vehicle assistance, which saves me over $100 a year on my auto insurance. Also, if you have an I-phone or Android, you can download their app and use it to find your car if you forget where you parked, lock and/or unlock your doors, and even send an address to your navigation system through your phone. To me, it is worth the yearly fee. I took it out for 2 years which saves you quite a bit over the one year plan.

    I also like the fact that during an emergency, you are in direct contact with someone. I use it at least twice each month to ensure it is working properly, which it always has since I've had Mbrace on my cars.

    Hope this helps you out.

    2017 BMW 740Li

  • abacomikeabacomike South FloridaPosts: 8,389
    Take $875 (shipping-delivery cost) off the MSRP of your car and multiply that figure by .935 which will give you the factory invoice on the vehicle plus advertising fees which the manufacturer charges the dealer on each car. Then add back the $875 to the factory invoice to arrive at the actual "factory" invoice. This is 2% above actual dealer cost which is the dealer's hold back. A great deal on the car would be that number less any incentives. You should be able to qualify for the conquest incentive which has been $2000 up to now. Another forum post stated it was now $1000, which I am not sure of. So, either way, take off another $1000 or $2000, whichever is the prevailing conquest incentive, and that would be a stupendous deal, or a true dealer cost deal. You qualify for the conquest incentive because you own or lease a BMW, a qualifying vehicle.

    I would think that a good deal on the car would be $500 over cost, if you can get there. Also there is currently a 1.9% finance rate for either 24 or 36 months.

    This info should get you started. Let us know how things work out.

    2017 BMW 740Li

  • bevbranbevbran Posts: 40
    Wow, there's something else I need to learn about! I didn't know it could help me find me car in a parking lot or unlock my doors. I have State Farm...I'll have to see if they offer a discount for stole vehicle assistance. And guess I better read the manual about the iPhone app. So much to get up to speed on! :-)
  • Thank you for the breakdown. Are you saying a great deal is dealer cost or 2% below dealer cost + $500?
  • Also make sure you drop the roadside assistance on the Insurance for the new Benz. MB as you know has roadside assistance. That should save you a few bucks.
  • Thanks for sharing your knowledge. I am suppose to meet with one of the dealer this weekend. I will post here once I get some numbers.
  • abacomikeabacomike South FloridaPosts: 8,389
    Dealer cost would be a great deal. Dealers never give up their holdback because that is what covers their overhead. When I was a sales manager, our owner would immediately fire a manager who gave up their holdback. At times, we would take a lean deal or even a deal below invoice every other "blue moon", but dealer holdback is what paid our costs of doing business like interest on our new and used inventory (we borrowed money to buy inventory at prime rates), electricity, property taxes, payments on mortgage, to name a few.

    So, if you can get a dealer cost deal or even $500 over cost, that would be a great deal (nof counting his 2% holdback).">

    2017 BMW 740Li

  • abacomikeabacomike South FloridaPosts: 8,389
    edited January 2012
    Bev, the Mbrace stolen vehicle assistance service is almost identical to the services that people have installed in their cars as an added option (like LoJack). If your car is stolen, you quickly notify the police department where your car was stolen. As soon as the police assign the case number, you contact Mbrace on the phone, give them your PIN number, and then hand the phone to the police. Mbrace will then give them the exact location of your car.

    2017 BMW 740Li

  • damandamifdamandamif Posts: 15
    edited January 2012
    This the news I needed. With the sticker showing $66,485 - $875 Shipping Cost x .935= 61,345.35 + $875 = 62,220.35 which I believe is dealers cost. If you add in the $500 over cost that totals $62,770.35 which would have been a good deal. But it looks like I actually did better. I paid $60,000.

    62,220.35 x .98 = 60,975.943

    60,975.943 represents the price after the 2% giveback. I think I got the car for $975 less than than that! 1.9% financing for 66 months and a free spoiler. I know the dealer got some money for MB for the Winter event! Great deal. Great car. I couldn't be happier with the ride.
  • ghstudioghstudio Posts: 970
    Lojack and Mbrace are very different. Mbrace only works where there is cell communications (I believe thru sprint towers). No cell towers, nothing the police can do. LoJack broadcasts on it's own frequency and does not rely on the cellular system at all. Once LoJack starts to transmit, it can be located by receiver equiped (police) cars anywhere....a chop shop outside town, anywhere. Mbrace gives you the feeling of security because it can automatically send an alarm signal...but only where there is cellular service. If you are in the middle of nowhere, Mbrace provides nothing and your false sense of security means little. It works as well as your cell phone dialing 911....with someone in between who may or may not be helpful.

    I am not an Mbrace supporter...IMHO, it's too expensive for what it provides. I have my cellphone for emergencies. Yes, if I'm unconscious, I guess I'm out of luck...but that's a risk I take because I'm just not confident that Mbrace will actually send help and stay on the line.
  • abacomikeabacomike South FloridaPosts: 8,389
    edited January 2012
    I believe you got the conquest discount, which accounts for the $60,000 price. Let me know if I am wrong. That would give you the $2000 to get that deal - I believe. All depends on what car you owned or leased prior to your purchase. If you were eligible for any incentives, that comes off the price.

    As an example i got my car for invoice + $500 LESS $2000 (USAA incentive). In addition, I got the MB Financial incentive which at the time I purchased the car in October, was $1500 off that price. They threw in 3 years of maintenance making my final price $2500 under invoice:

    62325 less 875 x .935 + 875 = 58330 + 500 less 1500 less 1500 = 55330 which was my selling price and then they added the 3 years of Mercedes Benz maintenance which brought the final deal to just over 54300 + tax. Also got the 66 month financing at 1.6% interest, which we further negotiated since the 1.9% rate has a 1% dealer mark-up - so they gave me another .4% savings.

    All I am trying to point out is that whenever the dealer has incentives available for the customer you can purchase the car well under invoice. The USAA pricing is an agreement with MBUSA to sell a Mercedes below factory invoice - the dealer is reimbursed that amount by MBUSA once the sale is recorded and sent to Mercedes Benz - just as they are reimbursed for other incentives such as the MB financial incentive.

    THE DEAL YOU GOT WAS EXCELLENT, without any doubt.

    2017 BMW 740Li

  • abacomikeabacomike South FloridaPosts: 8,389
    I never knew that! Yet I received a discount on my insurance policy from Liberty Mutual for "vehicle recovery system provided by Mbrace"! I have to remember that - bit luckily I live and do 98% of my driving in the greater Miami/Ft. Lauderdale/Palm Beach areas where there are tons of towers!

    Thanks for the heads up on Mbrace and it's limitations!

    2017 BMW 740Li

  • You know what's funny is I don't even know the kind of discount they used. I did tell them we had an Acura. I'm a former Marine and think I joined USAA but the dealer told me their discount would be even better. They tried to get me to finance the warranty and maintenance program but I opted to add the warranty when the dealers was expiring and pay for maintenance as needed. They offered a 15% discount but to me it didn't make sense to finance something I couldn't use until either 4 years or 50k miles.

    You made out like a bandit with the price and your maintenance deal! Question, to avoid repair costs it sounds like it makes sense to buy a new Benz every 4 years or 100k miles and get the maintenance package, what do you think? Thanks.
  • abacomikeabacomike South FloridaPosts: 8,389
    I believe your salesperson was correct because the USAA pricing is actually $1500 below invoice. You did get the conquest discount of $2000, which you cannot get if you use USAA pricing. The only incentive that can be used with USAA pricing is the MB Financial and you have to have a current lease or active loan with them to qualify for it.

    In my estimation, you paid invoice for the vehicle less $2000, which was the conquest discount/incentive - and that is an excellent price - $2000 below invoice is exceptional. The only reason I got $4000 under invoice was due to the USAA coupled with the MB Financial + the 3 year maintenance policy with MBUSA.

    I remember purchasing my 2011 for $4000 under invoice because of a special promotion Mercedes had with USAA - PLUS 2000 incentive with MB Financial - or a total of $6000 under invoice. Sure wish I could have gotten that on my 2012. Only reason I bought a 2012 was because of the new engine and transmission - better fuel economy (30+ mpg on highway) and 34 more horsepower (268 to 302) which was sorely needed in the E350.

    If you you are going to keep a car for 3 or 4 years, then the maintenance policy saves you about $500 on a 3 year, and a little more on a 4 year. But remember, a 4 year contract only covers A services and B services which are every 10,000 miles. Thus, you are covered for only 50,000 miles (a service at 10K, 20K, 30K and 40K which takes you to the 50,000 miles). If you drive more than that, you will have to pay for services at 50K, 60K, etc. Those services range in price from 325.00 to 450.00, depending upon the service interval.

    Over the past 10 years, I have purchased a new car every year. But, with this 2012, I plan to keep it for at least 3 years. I drive about 9000 miles per year, which is very low mileage.

    If drive 15,000 miles per year, 3 years is optimum for keeping a car, although, on a Mercedes, you could easily keep a car for 100,000 miles so long as you service it properly and change tires when needed.

    I have found in my experience that brakes are one of the first things that need to be replaced on German cars (Audi, BMW and Mercedes). I believe it has something to do with the "softer" pads that are used for better friction against the rotors, which wear out faster. That is one of the great selling points for BMW, which covers brakes, belts and hoses. Mercedes does not cover those items. Even with extended warranties, those "wear and tear" items are not covered. Not even with the maintenance policies. Maintenance policies only cover regularly scheduled maintenance - A and/or B services - like oil changes, tire rotation (which you can't use if you have a sport with different sized tires front and back), fluid drain and replacement, fuel and oil filters, to name a few. But that's all that is covered.

    I hope I've answered you question.

    2017 BMW 740Li

  • Yes, you laid it out quite well. Synthetic oil every 10k miles. We've got a Acura MDX I'll use for running around town errands. The E can be for road trips. From what I understand the new E-class has reduced friction in the engine by 30%. Hopefully the new E will show improvement over its predecessor. They next step will be for Mercedes to reduce the need for service visits. I'm confident Mercedes got this one right. I appreciate all the information you've provided. Now I want to get a vintage Benz and start tinkering. Thanks again.

    Oh yeah, I did pick up the ding protection and wheel protection coverage. Between parking lots and bad roads in Jersey I thought it made sense. Take care.
  • abacomikeabacomike South FloridaPosts: 8,389
    The wheel protection coverage is really a must with the AMG wheel package. I live in south Florida, so I don't get the wheel protection package because our roads are quite good. But in New York, New Jersey and Pennsylvania, I would imagine the roads are like the surface of the moon in certain areas. When I lived in New York, pot holes were expected with the snow, ice, sleet and salt used during the winter.

    If you are looking for an older Benz to tinker with and enjoy, I always enjoyed the 280E from the 1970's. What an automobile. If you could find one that still runs, they are truly gems.

    2017 BMW 740Li

  • 280E Hah? Thanks I'll check into that suggestion.
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