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Toyota Sequoia Prices Paid and Buying Experience

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  • After 8-month of following this car since it came out, we finally bought one yesterday. It's a fully loaded Limited AWD in silver color. Bought it for $2350 below invoice and 0% financing. Technically, the purchase price was $1350 below invoice, then add $1000 bonus cash + 0%. The bonus cash is treated as payment by the buyer so when computing the sales tax, it's based on invoice - $1350. Anyway, roughly you can say it's around $2350 below invoice + 0%. I was disappointed that Toyota did not step up the bonus cash to $1500 from $1000 but I feel the price was good for me to make the move. The end of month purchase on 8/31 also helped a bit on the pricing.

    I feel that the price may go down more especially with SR5 which dealers still have a lot. Because I wanted a fully loaded Limited AWD with 8 seats and only consider silver or black color, the number of Sequoias meet that requirement in the entire SF Bay Area was not that many. So I feel it's a good time to make the purchase before they all run out. If I'm willing to go with other colors, then I can certainly shop around more. It's quite surprising that 50% of the dealers here are still not quoting price below invoice when combining the 0%. The one I bought has been at the dealer for about 2 months so it's not extremely long; therefore, I feel the price was right. If it's on the lot for 4 to 5 months and with less popular color, I'm sure the pricing can be much lower.

    Was debating between the Yukon Delani XL and Sequoia. Had GM offered 0% with the employee pricing, I might have gone with the Yukon. But with 2.9% rate vs. Sequoia's 0%, I went with Sequoia to save $4k to $5k interests.

    Took out the in-laws and all the kids today for a lunch in the new Sequoia. It's great that with all 8 seats occupied, we did not need to drive two cars. The car drives great and I think it's a good decision in the end.

    Good luck to everyone who's still looking for one!
  • On the subject of trade-in, the dealers here are not interested in trade-ins at all unless it's got good gas mileage so they can sell it quickly. In some cases they take trade-ins to push the new car sale but then couldn't sell it for long time so they had to sell it to some small used car dealers at very steep discount. I thought about trade in my v8 powered luxury sedan (which gets 25 mpg on highway) but end up not bothering about it.
  • xierxier Posts: 99
    wrxcsi - Congrats on the Limited.... AWD on Sequoia? When shopping for the Plat I was only interested in the 4X4 but was told that Sequoi's were either 2X2 or 4X4 and that AWD was not an option.

    Agree on all counts with the Platinum's followed by the Limited's in less supply - tons of SR5's. I also think the prices will have to come down and am surprised the did not boost the cash back over the holiday. Will be interesting to see what the next special is after Today (Sep2). I was reading back in the Sequoia forum (Jan/March) and amazed to see folks who paid sticker or close to since back then who knew that no one was going to buy these things....

    Got about the same deal that you got (+had a SUV Trade) and I was quoted this price by several bay area dealers so it's probably the 'going' rate for dealers who actually need/must move these V8's off the lot. So far so good with my purchase - just filled the tank for the first time (first tank was from dealer). Gotta like costco's 3.83/gallon - will see how it fares this time with more in-town driving.

    Trade-IN's - It can be tough to trade in SUV's these day's - but on a 59+K MSRP vehicle I found most willing to deal with the trade w/out any real issues. They were not willing to go to KBB's trade in value - but I got the final shop to come within 1K or so.... It was kind of funny but after the deal was closed I emptied everything out of my traded SUV - Floor Mat's - everything... I would have taken out the DVD Head Unit if I had more time :-)
  • Thanks Xier. I meant 4WD. I had many Subaru cars so always had AWD in my mind.
  • Well, technically the Sequoia's driveline is kind of a "hybrid" between AWD and 4WD.

    It has a Torsen center differential (like most of Audi's Quattro AWD systems) which allows you to leave it in "4WD Hi" mode and still drive on dry pavement like AWD because it shifts torque from front to rear and allows some degree of slippage. If you hit some deep snow/mud, you can lock the Torsen effectively turning the system into a traditional 4WD system wherein the front and rear wheels turn at the same speed, which won't allow you to drive on dry pavement.

    And what's even better is, "2WD" mode totally disengages the front wheels for better fuel mileage.

    All toldl, I think it's probably about the most versatile AWD/4WD system I've run across.

    Tim G.
  • xierxier Posts: 99
    Tiim - Thanks for the explanation - I look forward to seeing how it does in Tahoe when see snow....
  • Just got interested in an '08 Sequoia after looking at Yukon Denali and Denali XL, just couldn't get happy with those after repeated test drives. GM and Ford have extended their cash back offers that expired yesterday (GM now through 9/30); does anyone know / have they heard whether Toyota is doing the same? I have not been on the Toyota lots yet here in Dallas/Ft. Worth area ... anyone have good luck on pricing with a particular dealer in DFW area? Thanks for any advice. Bill
  • iontrapiontrap Posts: 139
    Here in the southeast there have been no changes to the financing and cash back incentives.
  • I purchased a basically fully loaded SR5 4X4 from Toyota of Fort Worth in July after shopping around all over Texas/Oklahoma/Kansas. Leather seat package, tow package, power folding 3rd row, fog lights, running boards, moon roof, xm radio, jbl stereo upgrade, and maybe some others i cant think of (no nav or dvd). When I purchased, they had just received another shipment of Sequoias and had over 30 on the lot. The one I purchased had been there since February (that is when the dealership put the new inspection sticker on the window). When I went in I knew exactly what I wanted and walked in with a price ~20% below the MSRP. After going back in forth for ~20 minutes, they finally agreed to my asking price. I also got the 0% for 60 months and had no trade-in. I have not had a single problem with my Sequoia and love it. I get better gas mileage than i expected, especially for a 4X4. I average 19-21 on the highway. I find that west texas winds can make a big difference on fuel economy.
  • xierxier Posts: 99
    Wow - 21 is PHENOMINAL highway --

    What are you getting in town? Is your SR5 a 4X4?

    I'm on my 2nd tank and got 15 for the first which was 70 highway/30 in town --- and now I'm at about 13MPG with new tank.

    No problems so far here either -- but at only a few hundred miles on the Plat I'm not sure that's a saying anything :-)

    20 Percent off MSRP + Zero for 60 is not a deal I have heard of on a Platinum (best that I can tell a few K under Invoice on Platinum and the Zero percent is top deal) - On a SR5 even today this is still a good deal. Based on the volume dealers have of SR5'S (TONS TONS) I would expect you can push it even a bit farther - say 25 maybe even 30 and ZERO if they extend the ZERO that is....
  • "20 Percent off MSRP + Zero for 60 is not a deal I have heard of on a Platinum (best that I can tell a few K under Invoice on Platinum and the Zero percent is top deal) - On a SR5 even today this is still a good deal. Based on the volume dealers have of SR5'S (TONS TONS) I would expect you can push it even a bit farther - say 25 maybe even 30 and ZERO if they extend the ZERO that is...."

    If you can get 20% off invoice plus 0% for 60 months I think you'll find that's a pretty damn good deal. 12% off MSRP is the dealer's invoice price so the additional 8% below invoice is a pretty sharp deal which probably includes a large rebate. Tack on the 0% financing for 5 years and I'm not sure anyone else has gotten a better deal than that. I'd be real interested to hear if someone has been able to get a Platinum 4x4 Sequoia for under $45K (not including tax and title) PLUS 0% financing for 5 years.
  • xierxier Posts: 99
    I don't think anyone is near that number on a Plat 4X4 w/Zero - was a few K over that if I was willing to skip the zero percent. I'm not surprised that SR5's and even limiteds will get to the 20% point in the very near future.... during my search for Platinum 4x4's I easily found 15 to 20 to 1 SR5's to every Plat that I was able to find. At one dealership they had on the lot 43 SR5/Limited's and only 1 new Plat + a few demo Plat's.... If I was looking for a stripped down Sequoia - I'd wait a month or two to let pressure of 09's factor into the equation. They will have to nearly GIVE away the SR5's in my area in order to put a dent into wha'ts on the LOT.
  • I'm hoping they do the same thing with Limiteds :)

    While we were having our Expedition serviced (again), my wife stumbled onto the dealership owner's Platinum which has 4400 miles on it, but I doubt they'd go as far as offering it for anywhere near $41k with 0% financing....even though it's technically "used" at this point.
  • xierxier Posts: 99
    Seems like all of the top folks at the dealers were driving Platinum's - that is until fuel went up. At one dealership they had 4 Frost Platinum's most with elec start - and some crazy TRD option's - One MSRP'd at over 64K!! I was told that they were still eligible for the zero percent since they were 'demo' and had not been registered but I would double check to make sure its eligible for the ZERO.

    "
    While we were having our Expedition serviced (again), my wife stumbled onto the dealership owner's Platinum which has 4400 miles on it, but I doubt they'd go as far as offering it for anywhere near $41k with 0% financing....even though it's technically "used" at this point. "
  • iontrapiontrap Posts: 139
    I may give the 30% off with 0% with another dealer in Atlanta. Here in the southeast we have 0% for 60 and 72 months, this has the makings for a killer deal!
  • xierxier Posts: 99
    I ended up with 60 - but would have liked to get 72 ---- did they just start 72 in your region? I'd assume Toyota Motor would offer it throughout the USA as part of their end of year sale.
  • Hi guys...I have been watching the posts for a few weeks and watching the incentives. I was within a hair of buying a 2008 LTD w/Nav and remote start and then the dealer did the ole' bait and switch on the numbers. First they tell me they will give me the $16000 trade in value on my 04 Ltd (84K miles), then when they brought out the paperwork to sign it had all changed and looked like some sort of calculus equation. I read through it and then went off on them for trying to trick me....then they said "we can't give you what your asking for on your truck and the incentives too....that would be fair to us" I told them if this is how they treat repeat customers then I'd hate to be someone they dislike. I got up and walked out....thing is I really dont have to trade...my truck is in excellent shape, but would like to have a new Sequoia while the deals are soo good.

    The rebates came back out yesterday and they were the same as the labor day sale...basically equalled $4k off invoice.

    I was expecting to see more aggressive numbers, but I guess I was wrong.
    I saw mention earlier of a discount Toyota Loyalty...can someone explain this to me?
    Also...are there any other discounts I could take advantage of like a New Graduate discount or AAA or anything that will be combined with the current incentives?

    Thanks,
    Mike
  • iontrapiontrap Posts: 139
    They were offering 0% for 72 last month. I'm not sure about July.
  • It boggles my mind that dealers are still willing to try and get that 1 sale by pulling the stereotypical "hide the true price in the paperwork" scam rather than offering a competitive deal, and gaining a customer-for-life and positive referrals. Instead, that dealer just lost a repeat customer--AND any hope of gaining anyone you know (and who hears your experience) as new customers. Great business sense.

    At least you caught them in the act and walked away. Personally, I'd go one step further and contact the owner to let him know why his dealer lost your business--along with anyone else who's ear you can bend on this. At least then you'd see whether the problem starts "at the top" of his organization--or is specific to his sales team only. Might actually be a good way to get what you're looking for if the owner is at all responsive to customer retention.

    Tim
  • xierxier Posts: 99
    Sorry to hear about the fall through.

    Please post the details :

    How much were they offering the LTD?
    What's the KBB/Edmunds trade in value for your 04?

    Trading in a V8 in this market is TOUGH TOUGH - I'd bet the only thing harder to move than a Sequoia is a USED Sequoia - although I even had trouble getting trade in value for my V6 SUV.

    I bet there will still be PLEANTY of Limiteds come Nov/December - If I had a nice 04 I'd sit out a bit to see what the 09 pressure does and if the REBATE + Zero comes into play.

    So Rebate Wise I asked my SR when I purchaed and he said the only current rebates/offers were the 1K Cash Back and the 4K OR 0 Percent. I heard early on they mailed out some "LOYALTY" rebates but never was able to confirm this.
    ---------------------

    Hi guys...I have been watching the posts for a few weeks and watching the incentives. I was within a hair of buying a 2008 LTD w/Nav and remote start and then the dealer did the ole' bait and switch on the numbers. First they tell me they will give me the $16000 trade in value on my 04 Ltd (84K miles), then when they brought out the paperwork to sign it had all changed and looked like some sort of calculus equation. I read through it and then went off on them for trying to trick me....then they said "we can't give you what your asking for on your truck and the incentives too....that would be fair to us" I told them if this is how they treat repeat customers then I'd hate to be someone they dislike. I got up and walked out....thing is I really dont have to trade...my truck is in excellent shape, but would like to have a new Sequoia while the deals are soo good.

    The rebates came back out yesterday and they were the same as the labor day sale...basically equalled $4k off invoice.

    I was expecting to see more aggressive numbers, but I guess I was wrong.
    I saw mention earlier of a discount Toyota Loyalty...can someone explain this to me?
    Also...are there any other discounts I could take advantage of like a New Graduate discount or AAA or anything that will be combined with the current incentives?
  • mexibecmexibec Posts: 114
    Hi folks, we're shopping for a '08 LTD, and the first offer from the dealer is invoice minus the manufacturer's rebates ($4500 for September). So obviously, there's more room to negotiate. My question is: why does the dealer start at invoice? That's way off Edmunds' TMV. What profits do they make by selling at invoice, other than the holdback (and if so, how much is it)? I have no problem that the dealer makes a profit (that's how businesses operate), but I need to know how much profit (and on what) they make so that I can make educated offers and get a fair deal. A few things: I'm paying cash and want the Cassis Pearl (unpopular), all of which play in my favor. But how does the dealer make a profit by selling at invoice other than the holdback? Thanks for all your insight.
  • xierxier Posts: 99
    In my experience dealers that want to sell Sequoia's are quoting invoice - all discounts up front as their first quote. Before Sept 2 there was 4K + 1K Dealer Cash Back = 5K in total rebates - not sure if the 1K cas back turned into 500 or....

    They offer this price - again dealers who need/want to move their Sequoia's because they CANT SELL THEM. It's that simple. Even in this economy and with our gas prices if folks wanted Sequoia's and were buying them you would not see deals like this.

    Read through this thread and I think you will find 11 to 12K off MSRP is a # that some said they were able to purchase with CASH and No Trade In.

    Good Luck on the Red - I nearly pulled the trigger on a Red/RedRock - I like the red the most in FULL sunlight.
  • mexibecmexibec Posts: 114
    Yes, but how *specifically* do you get below invoice? :mad: MSRP is – and it’s always been - irrelevant. Edmunds.com :) (the best car website!), Consumer Reports (good, but vague), et al . have been preaching that for years… It's exactly how it is called: a "sticker* price (as in, just a Mickey Mouse *sticker* that you toss away). Totally irrelevant for knowledgeable buyers, so any reference to it is equally irrelevant.

    $11k below invoice on a new Sequoia? No big deal! Take MSRP ($46k), at invoice ($40k) minus $5k (manu rebates), and there's the $11k off MSRP. That takes a few seconds to agree upon these days. How do you get$2-3k off this, since the dealer agrees to start right there anyway? Telling them “no one’s buying them”? Well, you’re there, waiting to buy one… :confuse:

    At the moment, that’s all that matters: you want something they have. And they will take advantage of it. How do you counter that, with factual numbers? :confuse:

    The only price that matters is invoice. How do you get *below* invoice? That's what I'm asking. Holdback? OK, how do you play with that? What else? How do you quantify it? Sellers try to overwhelm you with basic math. A kinder 5-year-old can outsmart them in no time, since they already have more education than them anyway. You can toss that away in a snap if you know the facts. That's what I'm asking. Facts. Numbers that are relevant.

    Btw, the Sequoia’s red is Cassis Pearl. Even Toyota’s salespeople can’t get it right: they keep saying “Classic Pearl” even after you corrected them x times… The person they fear the most, their GM (their boss) probably can’t correct them either.

    Thanks for your insight. This is for my wife btw...
  • xierxier Posts: 99
    mexi-

    For example - I used MSRP because to date the 12K below MSRP was one of the best posted deals. So that's where I started since the vehicles I was looking at - 4X4 PLATINUMS only have a couple of MSRP's (- silly TRD add's etc...). I see how this could get more interesting if you were piecing together a base SR5.

    I knew exactaly (within a hundred dollars) that the Platinum's that I was looking at would MSRP for in the 58,900 range to 59,600 range (They either would have the Matt and Seal package w/first aid kit or not - again listed on the STICKER). After looking at over 30 such vehicles in 3 different states (PHX,LV,CA) the MSRP's were IDENTICAL - again within a hundred bucks. My GOAL was not to buy a car under INVOICE - it was to buy the Platinum for the LOWEST price possible so in my case I knew where Invoice was but my negotiations were roughly 12K off MSRP. When they had AUTO start or the TRD Package it was listed on the MSRP (WINDOW SITCKER) - easy enough just to subtract thoese items that I did not want and go back to the 11 to 12K off....

    Ok - Back to your question about how to get it 2 K below the "BEST PRICE" - you simply offer it and walk away.... Take the numbers you put together and drop 2K - offer and walk.

    If they accept your offer then you know you paid too MUCH - its that SIMPLE. I had three such offers that I knew were too low because I was allowed to WALK from the dealership w/out any questions. I was dealing with the Sales Manager or GM in all cases. Actually in one case the SM handed me off to another Sales person but was at the table when I gave my best and final.

    When I finally negotiated an accepted offer I knew I could get a bit more so I pushed for the 7 year 100K Toyota Care warranty to be thrown in... Got to the finance person and I think he was really surprised that someone would walk from the deal so far into the process.... I ended up paying 100 bucks for the 7/100K warranty.

    Finally - how not to get caught up in Seller VS Buyer.... I must admit at the very end I could see that I was getting a bit caught up but I blaim that on the fact that there were fewer and fewer Platinum's in the color's that I wanted available.... and I was so entrenched in the process that I knew I was going to buy and buy soon.

    If you are not looking at Platinum's - then I would not worry about it a bit - nor would I rush it a bit. 08 SR5 (TONS TONS) - Limited (LOTS). With Fanny and Freddy added on top of an already sketchy economy I bet things will get WORSE and Sequoia's will have to come down even more.

    Remember this is supposed to be FUN (If you like these kinds of things)- You have the $ buy the car that you want - you get to really see how low the vehicle can be purchased for because you are in there offering and either getting the deal accepted or going on to the next one...

    On the RED - I refuse to call it "C A SS II SS " - its a RED - actually Burgandy color that at the end of the day IMO kinda makes the Sequoia look like a DODGE SUV in poor light. BUT BUT If your WIFE likes it then its the BEST color :-) I was willing to take the color on a unit that had RedRock interior but my wife was not enthusiastic.
  • mexibecmexibec Posts: 114
    Thank you for sharing your experience. Now I see why you referred to MSRP. And I also learned about this 7 year/100k Toyota Care warranty, which I wasn't aware of. That's a nice token for me to add at the end, because I do plan to keep it for 4-5 years, more if it lives up to Toyota's reliability record (which it should).

    So here's what I'll try for that Sequoia LTD: invoice price - manu rebates ($4500), including 0% financing for 48 months (with some $$$ down if that helps), 7 year/100k Toyota Care warranty, and of course, full tank at no charge and a few free oil changes vouchers, which I throw at the last minute ;). I'll actually start at a lower offer (like invoice - $3k), and gradually move up.

    I'd be surprised not to get it in this economy. I got my local Nissan dealership selling 2009 Armada at $2k below invoice minus $5k manu rebates, and that's their starting offer. I would go for the Armada if it was more reliable.

    Btw, I still don't know how they can discount below invoice (excluding the manu rebates)... :confuse:
  • Xier,
    I am in the market as well for a Sequoia, and agree with your points from Mexi, but it would really be helpful to understand the economics of a dealer selling for $2k below invoice. Is it the holdback? Does anyone know what that is from Toyota on a Sequoia? It would be the only logical reason ... and it streamlines the negotiations if as a buyer you can say you know exactly the amount of their holdback. I was recently negotiating on a Yukon Denali XL and the salesperson quoted $1200 below invoice (after GM employee pricing and after $5k in rebates) ... he showed me a printout that had another $2601 in profit. The list was about $54k, so this was almost 5% of MSRP. He was giving $1200 of it up and keeping $1400. Knowing this info (or how to obtain it) would be very helpful in negotiations and reducing the time element of negotiations. So many of the dealers think you are stupid and won't even quote the full cash-back deal ... I had one tell me it was $3k, I had to remind him it was $3k + $1.5k. Anyone out there know of the dealer holdback on Toyota Sequoia, or any other hidden incentive from Toyota?
  • xierxier Posts: 99
    Good Luck Mexi- I would think a deal like this may be possible on SR5's because there are so many on the lot. Let us know how it goes on the LTD!

    In terms of Below Invoice - I was told by two dealers that they had approx 2.5 percent in holdback on the Sequoia - I was also told by one GM that he was willing to give me 1.5K of the hold back on my deal but his overall price was several K over the 12K off MSRP deals I was working from. I have also been told that if they move the V8's they get V4's - IE - cars they can actually sell.... Who really knows how/why they can/do sell under invoices after rebates but we know that some dealers do. The KEY is for you to find the ones that do and the only way to do this is to Make the Offer and see.
  • xierxier Posts: 99
    Mexi - So how did it go?
  • I'm about to pull the trigger on a new Platinum, but wanted any feedback. I've read all of the recent posts here. I'm in the Chicago area. MSRP is $59,045. Pretty much fully loaded. In my area Toyota is offering either $3K + $1K = $4K cash back OR $1K and 0% for 60. You can't get the $3K if you finance. Dealer will sell the vehicle for $47,500 OR $50,500 with 0%. I compute invoice at $52,417. I might try to get a couple accessories in the deal, but this seem consistent with other posts. I want Platinum for a few reasons and there are not many of them. I've already compromised on color. Any and all thoughts much appreciated. BTW, I compared mainly to QX which I can get for $54,500 with 0% for 72. Thanks.
  • dookie86 - i'm also in the chicago area...what dealer are you working with?

    i've contacted a couple and Libertyville Toyota was giving initial quotes over email at $1500 under invoice without negotiation for their SR5's and Ltd's about a month ago.
    quoted a loaded Ltd 4x4 with nav, rear DVd, power hatch with a MSRP $54,295 at $46,200. that's not including the $5000 rebate/cash back they were offering before labor day.

    we just weren't ready to pull the trigger, but the deal seemed on par with some of the other deals posted.
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