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2013 and earlier-Honda Accord Prices Paid and Buying Experience



  • bluemkn57carsbluemkn57cars Boston, MAPosts: 970

    I have followed Brian's and other forum contributors advice.

    I emailed about 7 dealerships this week. I have narrowed my list down to 3 dealerships who appear to be at more than $1000 below invoice. I am still trying to get more detailed information from a couple of dealerships about their sale price and flex cash. What I have noticed so far is that some internet managers do not always check their email and internet reps think all prospective buyers are not aware of flex cash. I will explain.

    I was initially quoted a very low sales price by one dealership (at more than $1300 below invoice) and then when I inquired about flex cash, they stated it was included in the sales price. So I came back and stated my buy price for today was at $1500 below invoice plus $500 flex cash for financing through Honda. I told the internet rep to forward the deal to his manager. I plan to make some calls on Friday morning to those internet sales manager and close the deal that day, if I do not hear from them before then.

    I will be out of town this weekend, so I am hoping to close a deal by Friday morning at the latest. If I can buy at $1400 below invoice with flex cash and my color combination, I will make the deal. Worse case, I will by soon after labor day.

    A few things I have learned and noticed so far:

    1. There are fewer and fewer color choices to pick from for the 2013 EX-L I4 sedan. At least one dealer out of the 3 I am working with has my color choice. One dealer was going to charge me $100 to get the car from another dealer.
    2. Documentation fees are around $298 (I am not even going to try and negotiate that).
    3. Some dealers like to quote a sales price with flex cash included, so do not play dumb. Make sure you make them list the sales price without any incentives.
    4. If you can wait till September to buy, then start scouring dealer lots right after labor day and make sure the color combination you are looking for is available.
    5. Brian's tips do work but I've had to use some of my own tactics.

    Once I have a deal finalized, I will post the dealership name, and my final numbers.

    All I can say is that buying a car has been a learning experience.

    Anyone else in MA buying at the end of the month? Post your numbers if you have already made the purchase and provide some info about your deal.

    2018 Audi A4 P+
    2013 Honda Accord EX-L (Sold)
  • brian125brian125 New York Posts: 5,224

    You must be dying reading some of these pricing posts. In Chicago land your model almost 1700 below invoice. here on the East Coast dealers are fighting tooth and nail and adding flex cash to help themselves..

    Stay the coarse you have 3 days alot will happen in those 3 days.

    2016 BMW X-5 35i, 2012 MB ML350

  • bluemkn57carsbluemkn57cars Boston, MAPosts: 970
    I will be okay, Brian. As you have said before it is all about supply and demand, and your location.

    Maybe in a month's time, MA dealers might be at $1500 below invoice for the EX-L but who knows whether Flex cash might still be available at the end of the month.

    I am not going to budge until Friday. I will keep you updated.

    One last question, after closing the deal how do I convince the dealer to throw in free wheel locks and all weather mats? Should I tell them I will give them a positive customer review?
    2018 Audi A4 P+
    2013 Honda Accord EX-L (Sold)
  • brian125brian125 New York Posts: 5,224
    edited August 2013
    When you going for the jugular dont complicate this deal anymore with accessories.

    Wheel lock are on all EXL models dont sweat that its a freebee.

    After you wrap up your deal friday ask the dealer if he will match the price of accessories from College hills honda or Cheap honda parts. for what ever items you want to add to vehicle............................................ Best prices on the web

    All weather mats $104............ dealer cost $142
    Wheel locks cost $10

    2016 BMW X-5 35i, 2012 MB ML350

  • jcrashjcrash Posts: 4
    I keep seeing invoice price mentioned. I've been to and I don't see an invoice price, I see a sticker price, a price paid, and a truecar price which is what they guarantee you can buy at.

    Where do I find this invoice price?
  • I am from Boston metro west area. So far I had identified couple of dealers just below 25k mark selling price for EXL model. One with 24.9k and other with 24.8k. I am not taking the honda finance since they are charging high interest rate for my case, so i have my approved finance from other credit union.

    I had let them know my target price is 24.4k for immediate deal, but they are not budging. Not sure if i would be able to strike it at 24.6k.

    Has any body got the deal below 24.7k (just car selling price) so far in Boston or Boston metro west area? Please let me know, this helps understanding where i should be on my target price.
  • 93139029313902 Posts: 4
    Is Flex Cash available for every dealer? Or is it just certain dealers?

    Looking to buy a EX-L in Omaha, NE this weekend and want to have the best info available. If anybody has purchased one locally, please provide your experience.

  • mahlerbonemahlerbone Posts: 4
    edited August 2013
    You need to look further down on the main page. You will see the box with the graphic relating to the various prices paid by people for the car, and what constitutes the "TrueCar Price".

    Below that you will see a line graph showing a history of the average price for the car across several months.

    BELOW THAT you will see a grid of information, and you will see the first column is labeled "Factory Invoice" and the first row labeled "Base". The cell where those two meet is the factory invoice, before destination charge.
  • Flex cash is not necessarily available at all dealers, and not all dealers are willing to put flex cash towards just any model.

    I started by soliciting email quotes for the specific model I wanted. This got me a good idea of price, but also for which dealers had flex cash to throw around. A couple mentioned in their emails that they had flex cash available, and the price they quoted did not include any.
  • bluemkn57carsbluemkn57cars Boston, MAPosts: 970
    I am in the Boston metro area and only one dealership is around 25k before flex cash.

    Could you provide the names of the dealerships offering 24.9k and 24.8k? Are they offering flex cash? Depending on the distance and whether they have my color combination in stock, I might try and reach out to them.

    I would be surprised if you get a deal below 24.7k (less than $1700 below invoice) this month, but it all depends on whether a dealership needs to meet their end of the month sales quota.

    Good luck and keep us updated.
    2018 Audi A4 P+
    2013 Honda Accord EX-L (Sold)
  • brian125brian125 New York Posts: 5,224
    edited August 2013
    True car pricing is not a accurate as you think with pricing. Be careful with that site. What you read and learn in this forum is buying 101 and you will get the best possible price if you follow them. Today is not a buy day unless a dealership meets your price.

    Tomm..........." THurs ' kicks off the fun and starts to get close to the game.

    Friday going into Sat, is when you will have the dealerships full attention and will learn exactly

    What your area pricing is to buy. Its now your decision to buy or wait another month.

    Remember about supply and demand it seems from posting this month dealers lots are limited on some models already. Its not getting better next month on those models.

    Pricing might not be much better next month and to think you lost your choice of color or model for a few hundred would be a shame.

    Dealers with 6, exl models this month sells 4. next month he is laughing at you because he knows if you want this car........ You buy at his price. This applies to any limited model Accord right know.

    Your best deals come by seeing 10 to 15 of your model.

    Keep on posting and talking with each other. Try to keep dealership names out of posted prices unless Requested . I remember back in Feb, there were a few dealerships that started to Renig on there pricing probably due to this forum.

    If dealerships in one area are watching this forum on pricing it either helps or hurts us.

    2016 BMW X-5 35i, 2012 MB ML350

  • Blue - which dealer is 25k before flex cash? $24.5 with flex cash would be pretty good. I would take that. I haven't seen dealers budge from the internet prices. In fact, I had one metrowest dealership balk at the internet price they gave me and charged me $1250 more. I'm not sure if that was because i was a single woman and didn't bring a male figurehead with me but needless to say I was wicked pissed.
  • Hi - this message board focuses on buying at the end of the month but all the emails from the dealers say the prices/promotions are effective through September 3rd. Is there a difference in purchasing power from August 31 vs September 3? Thanks!
  • kyfdxkyfdx Everywhere, USAPosts: 127,999
    Most finance programs run until the day after the weekend (around the end of the month)..

    So, yeah.. September 3rd is the end of the month..

    Did you get a good deal? Be sure to come back and share!

    Edmunds Moderator

  • brian125brian125 New York Posts: 5,224
    The prices you are being quoted are a starting offer to buy. If your foolish enough to believe that price is anywhere near final. That quoted price would be good every month. Read thru boards and area Find a starting target price to buy and start negotiations buying last 2 days last day of this month. Some may find a good deal thru labor day weekend.

    2016 BMW X-5 35i, 2012 MB ML350

  • bluemkn57carsbluemkn57cars Boston, MAPosts: 970
    edited August 2013
    Honda cars of Boston. They have very limited stock on the EX-L.

    Who have you contacted and what is the best price you have seen so far? Make sure that before you walk into a dealership to close the deal, you have all your sales info in writing and request a bill of sale/purchase order.
    2018 Audi A4 P+
    2013 Honda Accord EX-L (Sold)
  • cardionpcardionp Posts: 21
    Right now I am seeing "True Car pricing" at 3 dealers for honda accord v6, the lowest at 25,099. I've been watching for 2 months and it has gone down considerably. I've driven my other v6 for 10 years (honda accord) and its going to the teenager now. My question is we are at end of month. My credit is excellent. Can I reasonably get the 500 flex cash and 0.9 % financing after the 25,099.
  • cardionpcardionp Posts: 21
    ugh not 25099. That is the exl. The v6 is 26992. How much more can I reasonably negotiate off of that price and then the flex cash and .9?
  • Still looking to get the Accord Lease and have gotten these such numbers over and and over:

    Sale price of the vehicle: $20,919.03
    Out The Door price: $22611.02
    Residual: $13,263.90
    with approved credit!

    How do I even begin to negotiate that. Wanted closer to 230/month

    Should I be trying to reduce the sale price of the vehicle?
  • oldroveroldrover Posts: 3
    edited August 2013
    Thanks Brian and karhill1!
    I was looking at the cars on the lot at a nearby dealer today.
    Every car had all of these dealer installed addons: Appearance Package $695 Mud Flaps $299 and Nitrogen filled tires $130. Doc fee $200.
    When emailing dealers, do I even mention addons like this? Or, just give them my bottom line number (I was thinking starting at $22,750 which is $1287 below invoice)
    Are they optional or required purchases?
    I only saw a few EX models on their lot, so not sure what kind of pricing I'll get from them.
    BTW, they did have a few new 2014 Accords in stock. How much more will they cost over a 2013?
  • Check with prime honda and bernardi.
  • bluemkn57carsbluemkn57cars Boston, MAPosts: 970
    I reached out to both dealerships.

    Although, Prime's quote was initially about $1400 below invoice, the internet rep stated they factored in flex cash. So if you remove $500 from the quote, the actual sales price is only $900 below invoice. Which is not a great deal.

    I emailed them my offer, but I do not expect them to bite yet. I am hoping that they reach out to me this weekend or early next week.

    As for Bernadi Honda, their initial quote was $900 below invoice. I am trying to figure out if they have flex cash. I am waiting for a response.

    I still do not see how you were able to get them to more than $1500 below invoice without any flex cash.
    2018 Audi A4 P+
    2013 Honda Accord EX-L (Sold)
  • At prime, they checked my option for flex cash and it was very high rate so I declined that. Now we started our negotiation, i let them know my target price was 24500. They went back and forth with managers and offered 24900. I didn't budge.

    I have been in touch with bernardi for more than 3 weeks and the final quote they gave me over the phone was 24149 (it was around 24800 previously) when i visited them they rounded that to 24k. i was so happy that i would take that but bit later learned that they are charging 790 destination fee separately (and it became 24790) which they have never mentioned to me over the phone previously.

    I was firm at my price with both of them @ 24.5k and they didn't budge too. this happened 10 days back. Now there might be change in their stand I hope.
  • Bernardi's price on the EXL, 4 cyl has increased so double check with them before you waste time going there. Previous price quotes over the phone don't seem to matter with them...I wasted an afternoon finding that out in person.
  • huskerfan5huskerfan5 Posts: 165
    ok, so you're are getting those numbers over and over. What you need to do is read our posts to you over and over because you don't seem to be getting it.
    If the salesman gave me that quote, the first thing I would have asked him was to get the sales manager and then ask the manager why am I being quoted an OTD purchase price when I want to lease the car. I would inquire about the money factor and residual and the components of the capitalized cost and since selling price is a key component, I would start my negotiating there.
    If I recall correctly, when I ran your numbers, using your target of $19,600 and all the fees/taxes, the number was $225, so your $230 target makes it about $19,750. You have no chance to get it because you have not earned their respect as a buyer. They are still treating you like you don't know what you're doing by giving you the same numbers.
    Brian will get a great deal because he commands their respect. When push comes to shove, the dealer knows it has to meet his terms to make a sale. They may not choose to and Brian will walk but if someone will get that deal, it would be him. It won't be you, because based on how you have come across so far to the dealer, when push comes to shove, he believes you will be the one who will give in. So he will never, ever give in to you. That's why I suggested you start fresh at another dealer.
  • bluemkn57carsbluemkn57cars Boston, MAPosts: 970
    Thanks for the clarification.

    I am doing all initial negotiations via email.

    $24,900 is a very good offer. The final sales price you worked on with Bernadi for 3 weeks was $1609 below invoice. WOW, I would have jumped on that no questions asked.

    Armed with this new information, my plan is to get a little more aggressive when negotiating with Prime Honda. I offered them to buy today for $1500 below invoice with $500 Flex cash for financing through Honda. I am waiting for a counter offer, but I am hoping that I can make this deal happen.

    I made that same offer to Atamian Honda and they turned me down, but they said they will let me know if the sales price changes next month.

    Both dealerships have the color combination I want, so I do not want to wait till next month when the stock on the EX-L gets even lower.

    Anyone else in MA getting good deals/sale numbers?
    2018 Audi A4 P+
    2013 Honda Accord EX-L (Sold)
  • A few data points from my experience in NJ and NY last few days. I found many dealers reluctant to use flex cash for EX-L. Best offer I came near (and even then very contingent and not in writing) was $25,600, which goes to $25,100 w/ flex. I believe Bryan posted earlier that some Maryland dealers were giving more aggressive pricing this month and at least one dealer (Ourisman) offered better than any other NJ/NY dealer I've seen. HOWEVER, I've discovered internet department offers can be vapor, they seem mainly set up just to pull prospective buyers in, at which point floor sales staff will just revert to their normal pressure and obfuscations, disregarding or even disclaiming representations from the internet department RE: base price, availability of flex, colors in stock etc. This is a completely separate issue that seems worth investigation by consumer finance protection agencies since all dealers seem to be employing these "internet sales" departments as mass-market agents now.

    In the end I did find a NY dealer that gave me just over 1K off invoice + some flex but it was a horror show. I also agree with an earlier post that NJ dealers are among the most distasteful. Newbies should also not trust any "market price" figures from the TRUEcar site, it does not provide objective data because it partners directly with particular dealerships that give the site a substantial kickback for leads that convert to a sale.

    I hope Brian and others that have been trying to help make pricing more transparent on these forums are right that dealers become much more rapt when they need to book sales at the end of the month, I'm also interested how much they will push to clear 2013 inventory this Aug & Sept. So far I have had a hard time finding $1k below invoice + flex in NY/NJ, good luck to the buyers & please keep reports coming.
  • karhill1karhill1 Posts: 163
    My daughter is a chemical engineer. She almost fell to the floor with laughter several years ago when I first encountered dealers who push nitrogen in tires. Air is nearly 80 percent nitrogen without any assistance from the dealer. Google nitrogen in tires to see exactly how silly this profit grab really is. And $130 is very close to theft, IMHO.

    I had nitrogen in one vehicle, the tires were enhanced with a bit of nitrogen when I bought the vehicle. Absolutely no difference with normal air filled tires. I would never pay a dealer for this charade.

    Personally, I avoid any dealer who attaches an addendum with overpriced items I did not order to their vehicles. This is simply one more profit grab by the dealer. IMHO, this tactic casts serious doubt upon the overall integrity of the dealer. I shudder to think what games those dealers will play in the F&I office.

    Always good to recognize the single area of any car dealership where a customer can be confused and mistreated is the F&I office. That friendly person across the table is the dealership's top sales person whose job is to wriggle as much back end profit out of the buyer as possible. Every product sold in the F&I office is mostly useless and always grossly overpriced. Smart buyers simply say NO to every product offered. Everything sold can be purchased elsewhere for a much, much lower price.

    My last two purchases from Criswell Honda, in Germantown, had addendums attached for about $80 for wheel locks. I ignored the addendums and negotiated a price. Criswell did not attempt to enhance the price for the wheel locks as a separate pricing element.

    The doc fee is simply one more profit grab by the dealer. Simply put, all dealer costs should be covered by the price, which for the dealer is cost plus profit. The reality is most dealers employ the doc fee game. Legally if they show a doc fee on one contract they are best served to show it on all contracts. If they do not, they are subjecting themselves to a discrimination charge. In Maryland, the doc fee is capped at $200, I think. In Virginia the doc fee is much higher. My last purchase, for my daughter, in Virginia included a doc fee of $600, which I did not pay.

    However, because they must show it does not mean the buyer must pay it. When you settle on a price just tell the dealer that is the total price you will pay, not a dime more for any addendums or doc fees. I have yet to encounter a dealer in Maryland who would not adjust the deal to compensate for the doc fee inclusion on the contract, they either reduce the price or increase the trade value or provide a few extras.

    Personally, I have doubts about College Park and Ourisman, I think it highly likely those two dealerships would push hard for the additional doc fee profit.

    When purchasing a vehicle, the most important thing to recognize is the buyer is in control. The one exception to this is possibly if the buyer has very poor credit. For most buyers, their feet are their best negotiating tool. The last thing a sales person wants to see is a solid buyer heading for the door without purchasing. Often, it is at that time when the buyer will hear the dealer's better and maybe best offer.
  • 1sebringnow1sebringnow FLPosts: 136
    I had to jump in here - whenever I hear someone mention "TRUECAR". In my opinion they are a pathetic joke and are not customer friendly. They receive $300 for every lead they turn into a buyer - which means the fake false prices they show (the ceo told the car industry approximately 2 years ago he would no longer include discounted prices in their fake calculations) so they would make even more profit. So as the scum of the earth they are and profiting off the backs of very hard working people who somehow can trust this slimy outfit, be forwarned! Edmunds does just as nice a job with price discovery and they even provide this forum so we can share our experiences and point out opportunity to fellow car shoppers. When I bought my last Honda Accord in 2011, I beat the TRUECAR price by $1500 by using this forum here, and the CEO from TRUECAR received NOTHING! :) And knowing that - it is a beautiful thing.
  • ken117ken117 Posts: 249
    It is correct, allowing the sales person to think you are leaving without buying will often result in a better deal.

    Recently bought an Acura. Basically settled on my price. Salesman spoke with the tower. He came back and said the price was good bit the tower required an additional $350 for registration. I said I would wait a bit, thanked him for his time and started to leave. I barely got out of the chair when he said OK no additional $350.

    I took the $350 and bought an IPad.
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