Howdy, Stranger!

It looks like you're new here. If you want to get involved, click one of these buttons!

2013 and Earlier - Hyundai Sonata Prices Paid and Buying Experience



  • bread27bread27 Posts: 5
    Please see my posting just 4 posts above yours (#6294).

    This past weekend I just purchased the exact same car you described - GLS, 4 cylinder automatic, popular equipment package, and cargo & floor mats -- for $16,200 before doc fees & TTL, or about $5,200 under MSRP. Like you, I only qualified for the $3k rebate. And it was a very tough negotiation to get it to that level -- we spent 3-4 hours at the dealership on the first day, ended the negotiation when we couldn't come to an agreement, and then they called us back with the $16.2k offer the next day.

    But reading these forums, I agree with the above poster that it seems to depend heavily on your location. I'm in a relatively isolated area, so I assume someone who has more dealers with the car available nearby may be able to get a better deal than we did.

    Nevertheless, the car is beautiful and I'm very happy with the deal. With the popular equipment package, the interior truly looks like that of a luxury car.

    Let me know if I can be of any other assistance, since we just went through this same process last weekend.
  • mikebztmikebzt Posts: 44
    Here in the North East (NY/NJ/CT area) there are more dealers so you have a better chance of getting the car at the price you want. Myself I want a Sonata SE 4cyl
    The price I am offered is $17100 before doc fees & TTL and I only qualify for the 3K off.
    When looking for price I always suggest looking at Fitzmall and see the price for the car that you are looking for. That should be a good ballpark guide.
  • mikebztmikebzt Posts: 44
    $17,300 +tax & title
    Came with Popular Equipment (mats, mud guard, cargo net, etc) Just no bluetooth

    Pretty happy with the price. Sure I could have worked a little bit better deal but it was not worth the extra time and effort. Picking up the car Friday and can't wait
  • jbm4jbm4 Posts: 5
    Bought in Northern Virginia this week - 4cyl GLS 5 speed, 20 miles on the odo.

    $18,790 + $695 freight = $19,485 MSRP
    $12,710 + $695 freight + $395 doc/profit + $600 tax/tags/registration
    $14,400 OTD with 4.39% financing over 60 months
    $3,000 rebate but no loyalty, military etc.

    Very happy with the car and the value... the 5 speeds are clearly not in demand.
  • lppenglppeng Posts: 5
    Hi mrukz,

    I'm a little confused about how much you really paid for 09 Sonata GLS i4 Auto w. pep. You said $17700 at first and then $16700 later. Is it because that the CB increase from $2000 to $3000?

    I am also looking for a Sonata GLS i4 Auto w. pep recently, and I am also in MA. Can you tell me from which dealer you bought your car? Thanks a lot :P
  • cstewart27cstewart27 Posts: 23
    I'm looking at buying a 2009 Hyundai Sonata GLS this week. Price will drive it all, so I may need to drop back down.

    I started out at the dealership looking for a 4-door auto Accent. He, of course, worked us up to Elantra GLS because it got the "Consumer Reports top recommendation due to electronic stability control". We got him down to a price of $1772 for Elantra GLS with power options and moonroof. He was nearly dancing with delight, so I was really hesitant to sign anything although he wasn't very happy about not getting a signature.

    Anyway, after going home to research the Elantra GLS Auto , I discovered the GLS does NOT have electronic stability control and $17,722 definitely was pretty high. That explained his ear to ear grin!

    To get to electronic stability control in Elantra - I need to get a Elantra SE. Today I've been able to find one each at three different dealers. The second dealer went to $17,500 on a Elantra SE without any hesitation whatsoever - which really made me wonder if that price was pretty much in line with the Sonata why go with the smaller car.

    Anyhow, just thought I'd see where I should really negotiate on a 2009 Hyundai Sonata GLS (ESC is standard). I'll probably toss on mudguards and floor mats but stay with the base from there as the Sonata has a lot to offer..

    I know there is a $3000 rebate on Sonata, $2000 on Elantra and $1500 on Accent - so please let me know if the $$$ you recommend for negotiating a high and low is before or after any rebate.

    Thanks in advance - I'm heading back out tomorrow and hope to have a few responses.
  • backybacky Twin CitiesPosts: 18,907
    You can probably get a Sonata GLS with moonroof for less than what they are asking for the Elantra SE. There was a recent sales report of a Sonata SE for around $17,500. $17,500 seems high for the Elantra SE. Also keep in mind that if your local dealers won't deal, there's lots of other dealers within a day's drive of you. I'd check more than 3 dealers if I were you.

    Also, other cars in this same general price range with standard ESC are the Jetta S, Impreza, Corolla LE (2010), Forte (2010), and Mazda3i (2010). All are smaller than the Sonata though. Another car worth checking out and probably a little less expensive than the Sonata is the Optima. Even if you like the Sonata best, the Hyundai dealer doesn't have to know that and you can use the pricing on the other cars as leverage.
  • cstewart27cstewart27 Posts: 23
    I'm a newbie to this forum and it a real eye opener. We haven't bought new since 1997 so I'm totally clueless as what is realistic

    We're very willing to go a day's drive to get the best price. If anyone has a dealer they're willing to recommend, please post it.

    Also, please let me know if there is already a posting of recommended dealers on the forum somewhere. I haven't found one.
  • kyfdxkyfdx Posts: 64,880
    Click on the box up near the top of the page... Dealer Ratings and Reviews.

    You can search for dealers in your area, and check out their rating.


    Prices Paid, Lease Questions, SUVs

  • igozoomzoomigozoomzoom Waleska, GeorgiaPosts: 801
    Go to, choose 'New Cars', enter your ZIP Code, then choose 'Price w/ Options'. Scroll down to "Browse by Make" and click on Hyundai, then Sonata, and choose your desired trim level, options and color. That will give you a summary pricing page that includes the MSRP, Invoice and Edmunds True Market Value (TMV) price. It will also have the option (scroll down that page a bit) to request quotes from multiple dealers nearby! It's a good way to start....
    2015.5 Volvo S60 T6 Drive-E Platinum, 2012 Mazda CX-9 GT
  • mikebztmikebzt Posts: 44
    A Sonata SE which has the stability that you are looking for Can be gotten for $17,100

    I say this because I just recently purchased one (yes I love it) and that is the price I paid.

    I always suggest checking prices online (fitzmall) which will give you a good round about number for what you should pay.
    I also suggest asking what the Doc Fees are as in some dealerships they are high (250+)
  • cstewart27cstewart27 Posts: 23
    Mike - Is that $17,100 before or after the $3000 rebate??

    Can you provide the dealer name and location??
  • mikebztmikebzt Posts: 44
    $17,100 was after the rebate
    Towne Hyundai in Denville NJ

    They have a good reputation for selling cars at reasonable pricing. I actually think I could have gotten them lower but I was not going to waste an effort for perhaps $200

    If you have a trade in I suggest you know the price you are anticipating on getting for it and stick to your guns on it. I always find dealers low balling on trade in.

    There is also Hackettstown Hyundai which had good pricing adn were not too far from Towne Hyundai...

    I actually hate getting out of the car...Thats how much I love it :blush:
  • billwardbillward Posts: 154
    He should be grinning ear to ear at that price; before we finally bought our Slate Blue 2009 I4 GLS with Auto, Bluetooth, Floormats, and PEP 1 for about $16700 (total) 6 weeks ago, we were seriously looking at both the SE and Touring Elantras... and BOTH of them with all options were cheaper than what he was quoting you. You can get an all option Sonata GLS (including the Moonroof) for less than that quote, as long as you're going I4. If you go V6, it's still right in that area, maybe a few hundred more, and the Sonata is a nicer car overall.

    From Ohio, I would seriously look at Fitzmall... it should be only four hours or so from your home (they're in the D.C. area), and you'll save a bundle. There are a FEW better deals out there, but that's the "standard stick" of a good deal; beat Fitzmall and you got a pretty good deal, more than a few hundred more, and you didn't.
  • cstewart27cstewart27 Posts: 23
    How does this sound for the automatic base Sonata I4 GLS with no extras except mud guards? It beats everything I'm getting around here, but I'm wondering about PEP . . .

    $20,185 msrp
    -$1,937 dealer discount
    $18,348 sale price
    +1019.12 sales tax
    +280.50 title/doc fees
    $19,647.62 gross price
    -3000 rebate

    $16,147.62 total amount financed
  • I got a quote for a 2009 sonata V4 limited w/o navi
    $19400 + TTL (after rebate)
    Is that a good deal? Thanks.
  • billwardbillward Posts: 154
    Your Tax/Tag/Title fees are different than Virginia's and I don't remember the exact amount (I could look it up, but I'm too lazy too right now) before those... but it's not a bad deal. I think you could do a couple hundred dollars less, since I got the PEP and the BlueConnect and Floormats for only a few hundred more.

    Regardless, though, look at the deal like this: it's not bad from other people. Is it good to YOU? If you're happy with the deal, and happy with the car, then go for it.

    That said, PEP and BlueConnect get two big thumbs up.... I've gotten to the point I can't imagine not having those in the car, as it wouldn't be nearly as "nice" to drive. If you can find a way of swinging them (or even just test driving a car with it to see what PEP offers (not worth setting up Blue Connect just for a test drive)) in your budget, go for it and see for yourself.
  • Just got another quote for a V4 limited
    $19,000 + TTL
    It's the lowest one I got so far. Although the dealer documentation fee is $200 higher than others, the total is a little less. I hope the dealer won't play any trick.
  • cstewart27cstewart27 Posts: 23
    You're right! We like the PEP and the dealer I've found with the best price is willing to upgrade us to a cocoa Sonata that has the PEP for only $400 additional.
  • billwardbillward Posts: 154
    Then congratulations... my wife and I are LOVING our Slate Blue with Camel interior 09 GLS I4 Auto with PEP, BlueConnect, and Floormats. Had it for just about two months now, and my wife loves it more everyday. Her only complaint so far has been she can't hook her brand new MP3 player in... the stereo, for some reason, can't read that particular brand of Sansa Connect players. OTOH, works fine with her old MP3 and with plain old thumbdrives.

    My only complaint is directly related to her driving... she calls me on the when she's on the way home in it (works 40 minutes away) while I'm still at work and wants to chat (unlimited Cell Phone minutes), and the BlueConnect very occasionally picks up a little more road noise (which can't be heard in the car). From the driver's point of view, there's no sound iterference, though, and no extraneous noise (I know, as I use BC when I'm in the car, too).
  • ray78ray78 Posts: 27
    Hyundai doesn't make a V4.
  • I mean 4cylinder
  • sandman_6472sandman_6472 Coral Springs, FLPosts: 4,179
    What's that? Test drove an '09 GLS on Sunday and not sure it had that option.

    The Sandman :shades:

    2015 Audi A3 (wife) / 2015 Golf TSI (me) / 2009 Nissan Versa SL Hatch (daughter #1) / 2008 Hyundai Accent GLS (daughter #2)

  • billwardbillward Posts: 154
    PEP is just shorthand for Popular Equipment Package 1 (Popular Equipment Package 2 is PEP plus the Sunroof/Moonroof). Popular Equipment Package 1 includes (from the Hyundai Website)
    - Power driver seat
    - Steering wheel audio controls
    - Driver’s lumbar support
    - Automatic light control
    - Trip computer
    - Chrome window belt moldings
    - Woodgrain accents (beige interior)

    I've been told that on the Grey Interior, there are Carbon Fiber accents, but I can't verify that. I know that the Woodgrain definitely looks classy with the Beige. As I said, PEP2 includes the "Power tilt-and-slide glass sunroof"; it's quite nice (we have it on our 2003 Sonata GLS V6, which was the midrange car in 2003, between the GL and LX) but my wife has had a habit of leaving open the sunroof on days when it may rain later in the afternoon on the last two cars we've had it in, and it adds $900 to the MSRP. PEP has an MSRP of $650, so we just got PEP. PEP is well worth it, IMO, unless every penny counts, just for the Steering Wheel Audio Controls, Lumbar Support, and Trip Computer alone, the rest is just gravy. The Trip Computer helps my wife know if she can make it "one more day" before having to refill quite nicely.

    The only thing that I really miss that should have been in PEP was the Leather Wrapped Steering Wheel and Shift Knob, and MAYBE the Solar Control Glass; I'd have paid an extra $300 for those, for sure. They're included in the V6 GLS, but not available at all in the I4 GLS. Our 2003 has them, of course, and they make the "Touch" surfaces so much nicer. We bought an aftermarket leather wrap for our steering wheel, and it's nice, but I would have preferred the factory installed wrap, and that still doesn't cover the shift knob (which looks very nice with the PEP, but doesn't have the Leather "Touch"). However, PEP is the same for the I4 and V6 GLS models, so that may be why those didn't get included; it would have meant a pricing difference between the packages that would expose how much Hyundai really feels the Leather Touch surfaces and Solar Control glass are worth.
  • hum3hum3 Posts: 19
    I've been checking on Fitzmall over the past few months, is it my imagination or did the prices go up on the 09?

    Second question is does anyone know how to find which dealers are doing clunkers already? I saw a press release that Hundai was advancing money to dealers but I've emailed a few and none seem to know about it. Thanks!
  • mikemartinmikemartin Posts: 205
    I can tell you two things with certainty:

    1) Prices have gone up substantially on the 2009 Hyundai Sonata, both through reduced incentives, and a base increase in price. The incentives the last year or so, off and on, were as high as $5,000, without special rebates such as college grad or military; now, they're $3,000. That's a huge increase in the price of the car right there.

    2) Sonata sales are down significantly (about 37%) versus the same month last year, and I can't help but think it's because of the lower incentives, despite the freshening of the interior.

    When comparing the Altima, new Mazda6 and Sonata, the Altima and Mazda6 are only incrementally more expensive when fitted with the same equipment as the Sonata, and when I say incrementally, I'm talking less than a grand.

    I predict much larger Sonata incentives in the future, and I had a salesman in Virginia tell me that the Sonata inventories are building rapidly.
  • hum3hum3 Posts: 19
    I dunno, the incentives where I am are 3000, don't think it was higher than that this year (unless for loyal owner), so how much could they have raised the price? And why would they do that in the middle (towards the end) of the model year??
  • mikemartinmikemartin Posts: 205
    The incentives on the Sonata the last year or so, off and on, were as high as $5,000, without special rebates such as college grad or military; now, they're $3,000. That's a huge increase in the price of the car right there.

    If you look at a base GLS or one with the premium package (comfort package?), that essentially taking real prices from about $13k-$14k to $15k-$16k at the low cost, high volume dealers.

    Like I said, Hyundai is ever so close to Mazda6 and Altima pricing.
  • newowner10newowner10 Posts: 227
    Price going up and rebates going down will help resale value.
  • mikemartinmikemartin Posts: 205
    Price going up and rebates going down will help resale value.

    That's an interesting theory.

    Maybe it's ridiculous, too.

    Supply & demand rules all. Honda Accords retain more value than just about any car because they are in demand as used vehicles. Same is true for Lexus RX350s and Acura TLs.

    If car makers could simply improve residual values by increasing prices, they'd all be doing it, and they're not.
Sign In or Register to comment.