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12. Why should I pay advertising fees?
Most vehicles carry a legitimate advertising fee levied by either the manufacturer or by regional dealer groups. National or regional advertising fees, when charged, should not exceed 1 percent of the vehicle's MSRP. Because individual dealership advertising is a cost of doing business, you should never pay an advertising fee levied by the dealer rather than a regional dealer association or the manufacturer.
As for the Holdback, this is included on the sticker? The holdback is what the dealer receives from the manufacturer, it is not a charge that is passed on to the consumer, or at least it shouldn't be! Check out Dealer Holdback for more info.
Edmunds Manager UGC Click on my screen name to send a personal message. Need help navigating? Check out Getting Started in Edmunds Forums.Need help picking out a make/model, finding inventory, or advice on pricing? Talk to an Edmunds Car Shopping Advisor
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