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2013 and earlier-Honda Pilot Prices Paid and Buying Experience



  • mbinmimbinmi Posts: 6
    Amazing! While I did deal with several Honda dealers in Michigan, for the most part, I was happy with the way I was treated, especially by Brighton Honda.

    I was not able to find a Silver AWD Touring without RES so I was forced into this one extra option, RES. The other vehicle I was looking at was the Acadia, which I really liked, especially with the head-up display. Unfortunately the way GMC dealers configure their cars, I would have had to purchase $3,000 worth of tires, RES and trailer hitches I didn't want in order to get the vehicle with navigation and head-up.

    So far I love my Pilot. I switched from a 2005 MDX which was a very fine car.
    The price I was given by the "internet manager" was $34,602 plus $180 doc plus 6% sales tax and $23 title and plates. I was able to get an aftermarket remote start included as well as the cargo area floor mat. They did screw me on the trade-in but I expected that, funny what we think of as natural.

    Overall, Darryl was great to deal with and had integrity. I drove extra miles to give him and them my business and would do the same again.
  • Kirstie_HKirstie_H Posts: 11,025
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  • jfritschjfritsch Posts: 958
    The honda Pilot has been a 6000 off msrp vehicle this time of year for the last 4-5 years. In summer clerarance about $7000 off. Perhaps a bit more with the price increases.

    If Honda has its production in gear and has managed the production of pilots/elements properly there will not be a huge need to dump stock and offer 10k off. (6000 off invoice). The imports are very flexible in their manufacturing, much more than the domestics. With a few more of 09 Pilots out there than they would like, and reduced '10s coming out, The scenery shouldn't change much. Ya never know, but don't hold your breath.

    The Ridgeline has been about a $7000 off msrp vehicle since its intro in the May-July clearance timeframe. If the've got production down enough you may not even get this this year.

    The average individual may have about $20,000 in depreciation, finance charges, gas, insurance etc into a vehicle like this the 1st 36 months of ownership, so killing yourself for months to get 500 in mats,oil changes isn't very fruitful. Shopping agressively for financing rates and insurance can easily save one $1000-3000 over 3-4 years.

    Then of course there is the $3500 clunker trade in voucher they are mulling with in congress. What the terms of it will be when or if it materializes is not clear yet. can give one a fairly good idea sometimes of how many new models are sitting on dealer lots 100 or so miles from your home.

    Good luck
  • crcmttcrcmtt Posts: 4
    MSRP is $36,192
    2WD, Dark Cherry Pearl
    Was thinking somewhere around $6500 off MSRP, but am new to all
    this incentive, holdback, invoice stuff. Is this too low or too high?

    Thanks in advance!
  • nate25nate25 Posts: 11

    I think you might have been confused with my last post. I was not talking about any specific vehicle... That responce what just an example of how to buy any car. I believe you should be able to buy a car at the dealer invoice price minus any dealer incentive. That's what I based my estimate on. The dealer gets to keep the 2% holdback... I think that is fair.

    what does this mean? "so killing yourself for months to get 500 in mats,oil changes isn't very fruitful."

    For the specific model 2009 Pilot EX-L, I believe that when the 2010s come out there will be a $3000 or similar incentive on it. So I'm waiting a couple months for $1500 off of what I can get the car today for... whatever that price may be. There are hundreds of EX-L's within 50 miles of where I live. And that is just sitting on the lots right now. There is no way they are going to sell all of those cars in 3 months! I can wait for much longer than that so a good deal is inevitable in my case. :shades:
  • erikancerikanc Posts: 10
    Hi, I'm new! I am thinking of getting the 2009 Honda Pilot Touring 2WD with RES. Similar to the posts about group/member pricing through USAA, I have a member price through Upromise for $33,615 (2300 below invoice). I think this includes destination charge. What do you all think of this? If we wait, can we get a lower price? Seems there is a shortage of tourings.

    Also, what about the $400 doc fee in NC? This seems outrageous! But seems dealers won't budge. Sales tax is 3%, so this is not bad.

    Any of your thoughts would be extremely helpful! Any recommendations of dealerships? This price is for Honda of Concord. I am willing to go just about anywher in NC/VA if the price is right.
  • zojirushizojirushi Posts: 10
    I'd be interested to hear more about Honda releasing more Tourings. However, I asked my dealer today if he'd heard anything along these lines and he said Honda has begun manufacturing the 2010's already and he wasn't aware of any cold storage of the Tourings. He could be wrong though (and I'd certainly be happy if some stock became available).
  • mbinmimbinmi Posts: 6
    I could be wrong.

    My opinion on a good price for a Touring is invoice, including destination, minus $1,500 (the current incentive to dealer) minus 2% of MSRP (to cover the holdback). The dealer will then add title, sales tax and documentation fee to the deal. The title and tax aren't up for discussion. The documentation fee in Michigan is the maximum fee allowed by law the dealer can charge for paperwork. This is and should be negotiated. In Michigan they are limited to $180 as the max doc fee. Find out from the dealer what their legal max is and negotiate that down. They will make money on the doc fee as well as their monthly sales incentives as well as other rebates. I believe this is fair and the dealer will make a good profit from this.

    As an example, the dealer told me their cost for the cargo mat was $101 and as a favor they would pass that price on to me. I see a Honda branded mat, so the same mat, offered to anyone on the web at $67. Now they may very well be charged $101 but they also will then get a rebate of their sales, I'm thinking that's 50% or so.

    It is so hard to determine what their exact cost is. I believe the above prices are fair.
  • cb35cb35 Posts: 27
    Everywhere I've read say the dealers will not give up the holdback under any circumstances.

    Not all states regulate the documentation fee - I would cut that out and let them have the holdback.
  • Maybe someday you'll get your wish and you too will pay the price thats on the sticker. Otherwise, at this time, a dealer can't survive on the $100 profit on a $30k car that you want to let them make (if that).
  • mbinmimbinmi Posts: 6
    Today is the one week anniversary of buying my 2009 Pilot Touring with NAV and RES. The MSRP was 40,765 on Edmunds, the invoice 36,976. From the invoice I subtracted 1,500 (incentive) then 815 (holdback) and set 34,660.70 as my target price.

    I then contacted the internet manager and asked for pricing. I did tell him I was checking with several dealers. His offer to me was 34,602 plus 180 doc fee plus TTL. I did visit the dealer, drove the car and let him know I was serious and ready to buy.

    From there I was able to get the remote starter installed at no charge and the cargo mat thrown in. The remote starter was installed by a local installer and listed for $199.

    I was very happy with the price I received. After coming to these terms I drove my trade-in vehicle for appraisal. This is where they made their money, or at least thought they were. The car was a 2001 Hyundai that was a disaster. There was no way I was going to sell this to a local and let them try to drive it home. With every bump it pulled all over the road. They looked at the car but did not drive it. The offer was $200, which I accepted. Within 30 minutes I was out the door and driving home. I did have to get the starter installed today which was a 5 hour wait. All in all I am very happy with my experience at Brighton Honda in Michigan.

    I do think you can get a Touring AWD NAV RES at invoice minus 1,500 minus 2% of msrp. I also had an offer that was $30 less from another local dealer at the last minute. Two other dealers were $1,000 over this price, almost to the penny.
  • bigdadi118bigdadi118 Posts: 1,207
    Price 09 EXL w/Res should be $30,800 (incl dest chg) + doc fee + TT&L... you can always add the running board of your choice (3 kinds) after the deal.
  • erikancerikanc Posts: 10
    I don't think cutting out the doc fee is negotiable. Got a quote for 33,376 for a touring 2wd w/res, but they didn't have any! Said they'd have to get from another dealership and may be charged for wheel locks or any additional equipment??

    If we were to get one for this price, OTD price would be 34,850. (~1000 tax, 400 doc, 74 reg) Should we offer lower?
  • kellysimkellysim Posts: 26
    You are silly. People get invoice-$1500-2% every day on '09 Pilots. The dealer is still making money on their monthly incentive. You are continuing to push inaccurate information. This is not a good business, but it is typical. The point that's being made here is that the existing business model for car sales doesn't work. An auction model, like ebay, is probably better. That's probably the future of car sales. Today's car salesmen are not making a living, and it's just going to get worse. The problem that the manufacturers have is in migrating to another model given their existing dealership agreements. Obviously someone also has to service these vehicles. They'll work it out though.
  • malashmalash Posts: 5
    I'm in Southeastern PA and received 8 quotes for 4WD EXL ranging from 30,900 to 32,250. The majority are 31,100 to 31,500. The 32,250 quote came from "PA's #1 Honda Dealer 2008" and they have 25 EXL's in stock. I had to call to make certain they didn't give me a quote for EXL w/RES. She told me that it was for an EXL and they would match a price quote in writing. This dealer has 1 Sterling Gray versus 8 Billet Silver and 10 DC Pearl. She told me there is not difference in price as long as they have it in stock. I spoke to a few other dealers and they seemed to not budge on the price. I'll wait a bit longer, but I see a handful of Sterling Gray out of 100 or so EXL's and I certainly do not want to have to select between a Billet Silver w/blue and Nimbus Gray with Brown.
  • cb35cb35 Posts: 27
    that sounds like a good deal. I'm hoping I can have similar results. Did you get the OEM factory remote? how do you like it? - I understand you cannot open the door and have the car running? I'm interested in the remote start but have read mixed reviews.
  • mbinmimbinmi Posts: 6
    I did not get the Honda remote starter. After reading how it operated it just didn't make sense to me and how I do things. The dealer has a local aftermarket installer they deal with and I decided to go with their model. It is nothing special, just starts the car and runs for 15 minutes. Seems to work o.k. but I only had it installed yesterday.

    The dealer wanted $359 for this starter and $810 for the Honda. When I went to get it installed at the aftermarket shop I saw it advertised for $199.
  • May I ask what profit margin your business works off of?

    I think your general stereotype of a salesman is incorrect. In any business you have your shady people and this one is no exception. My experience is that most are honest and make a decent living doing what they like.

    It will probably never happen, but unless it becomes a one price, no negotiating transaction there will forever be that battle between salesperson and customer.

    I simply believe that buying a car at MSRP or anywhere under that is a good deal regardless of race, gender, profession and anything else you stated as "targets".
  • nate25nate25 Posts: 11
    Actually Mini Cooper does has a no negotiation transaction policy when I bought one 5 years ago. I hear they are they same way. I sent 30 letters to different dealers and they all came back with the MSRP and said that they cannot move on the price at all. The salespeople there do not work on commision.
  • glennjrglennjr Posts: 32

    I do not blame car salesman one bit for trying to make as much as they can off of a sale. The salesman and consumer have the same object in mind. One to make it one to save it. If as a consumer you do not try to save as much as you can on such a large purchase then that is your fault. I respect you and your profession as i know it is not an easy one.
  • eka1eka1 Posts: 28
    Kellysim you need to get a life!!!!!!
  • So I bought the demo model with 6k miles here in Northern CA.
    I finally believe that the term "Car salesman " should be a cuss word after trying to buy this model from the honda $tealers in the SFO bay area.
    One of them sleazball really irked me. I had repeatedly confirmed that I was talking about buying it based on invoice price and he assured me that he will not lose my business on price. Well that was for sure right. He lost my business based on his stupidity and greed. I drove about an hour to get to his location and while my wife and I are trying to ecide on a color he comes and tells me since they are the only $teeler who has these models that they will only work on MSRP.
    I walked out of there within 2 minutes. :mad:
    Anyways similar stories at all the $teelers in bay area and I am surprised that none of the guys had this in stock and was ready to work on the price.

    Finally my wife saw this demo model with 6k miles but fully loaded with all the accessories and the color we both liked. After going back and forth a few times we settled on $38k + tax /lic. The truck has all the accessories that you can select on honda website, and if I add the list price on all of them it comes to about $4100.
    So the MSRP on the car is about $45k invoice price is $40k.
    The warranty extends to 42k miles so I am happy about that.

    Did I get a good deal???
  • idmdidmd Posts: 23
    I'm eagerly and wholeheartedly trying to purchase my first Honda after being a longtime Toyota fanboy but there is no one in my area who has anything in stock that is remotely close to what I want. Looking for an 09 AWD Pilot Touring with Nav/DVD in either of the grays with black interior.

    Is there a shortage of 2009 due to 2010 coming soon?
  • karshakarsha Posts: 6
    sonup2000 - may I ask where you purchased your EX-L with RES?

    Thanks so much.
  • sonup2000sonup2000 Posts: 14
    Nardy Honda in smithtown, ny. Sales person was Henry Schwartz
  • mamaradiomamaradio Posts: 1
    Im in Dallas too... can you tell me where you shopped? Im having a hard time narrowing down all these dealers!! Ay yai yai!! :)
  • karshakarsha Posts: 6
    sonup2000 - thanks so much. I'm in Westchester, but your price is much better than what I've received so far. Hope you're enjoying your new Pilot.
  • idmdidmd Posts: 23
    I was offered a 2009 AWD Touring w/ Nav & Res. Car was a demo and has 13K. There are a few minor blemishes in the paint but nothing big. Dealer proposed $35,500 for car including the remaining 3/36 B-2-B and an extended Honda Certified 7/100K power train. I told them 35K was too high as people are getting new pilots for that amount. He countered with they are scarce at the moment which I will concede seems to be true. What do you think is a fair number for the value of the demo? Do I give anything up other than the obvious mileage and depreciation by taking a demo? I was told the car would be titled as new.
  • bigdadi118bigdadi118 Posts: 1,207
    For me I will counter-offer $33,900.00 on this demo.
  • idmdidmd Posts: 23
    Thanks.....pretty close to what I was thinking.
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