Ford Dealers Get Ready for 2015 F-150 Launch With Interactive Kiosks | Edmunds.com

Edmunds.com

Ford Dealers Get Ready for 2015 F-150 Launch With Interactive Kiosks | Edmunds.com

Many Ford dealers in the U.S., including Galpin Ford in California and Village Ford in Michigan, are getting ready for the launch of the 2015 Ford F-150 pickup truck by installing interactive product-information kiosks in their showrooms.

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mittzombie

"consultants received training about the benefits of the "military-grade aluminum alloy" features of the new F-150, Peterson said."
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That sounds much better than saying "soda can grade alloy".

PF_Flyer

Consumers more comfortable dealing with a kiosk than interaction with a human being?

ek900

If that human being is a car salesman...maybe! This does sound fairly lame to me though. Using the kiosk at a dealership that is anything other than very crowded sounds a bit uncomfortable to me.