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2013 and Earlier - Toyota 4Runner Prices Paid and Buying Experience



  • jfritschjfritsch Posts: 958
    Yeah, CS has the same figures available here as well as kbb and other places on the web. Invoice figures varying by about 130 dollars are pretty meaningless when depending on how smart you work it you are shooting for $10000-13000+ off a truck
    Figure in how smart you work your trade in another $800-3000. And of course financing ($500-3000 over 4 or so years).

    Don't spend too much time wondering why some different sources vary $100-200 on the invoice price of a certain vehicle.

    Good luck

    Why waste the money? The figures are just as easily obtainable here on edmunds. Consumer reports is just looking to soak you for the $15-$30 to get their "advice". Or just as easy, when you're at the dealership, ask to see the invoice. If you're working with any sort of reputable dealership, they should be willing to bring you the invoice to look at. Toyota doesn't have volume incentives like many other manufacturers, and if you're working on a vehicle that has rebates or special financing, the invoice is the accurate amount that the dealership paid for the vehicle.

    Just my $.02
  • donselldonsell Posts: 27
    From what I read, there is a lot of information that isn't on the dealer's invoice. That's why a dealer can give you invoice + $1 and still make a killing. I wouldn't mind spending a little if it told me how low the dealer would really be willing to go.
  • lilelvislilelvis Posts: 82
    Another thing we haven't mentioned is the other ways dealers make money even when selling a car at "cost."

    Processing fees - Why don't they just call this what it is - profit. These seem to range from $99 to several hundred. They can call it a firetruck for all I care, but it is just profit for them. I also tend to think the "transportation fees" they are adding on nowadays is full of profit as well. I think it is around $675 for a 4runner.

    Extended warranties - these are cash cows for the dealers. Figure several hundred dollars for them right there if you take their extended warranty.

    Financing - I'm not sure if they make money when using the mfr 0% deals, but when they use their in house financing for your loan they get money for that as well.

    Undercoating, VIN etching, floor mats, etc - besides the dubious value of these in the first place, they are profit heavy for the dealer.

    And then any servicing you have done at that dealer.

    There are several other items too, but you get the point. Even if a dealer sold you a vehicle at their true "cost" they could make a tidy some elsewhere.
  • donselldonsell Posts: 27
    I pulled the trigger on a new 4Runner SR5 V6 yesterday. MSRP: $32,799, Invoce $29,240 Paid $25,279 before trade. $7,520 under MSRP, $3961 under invoice.

    This was in from Omaha. There had been slight hail damage which the dealer repaired and was not evident. I imagine he made some insurance money there.
  • I am thinking of buying a new 2008 4runner next week. Can I get some input from the folks here who got a 4 runner recently? like the price paid? how much off the invoice? I am in texas. Thanks in advance!
  • We bought the brand new SR5 V6 4WD yesterday at Chicago area. SR5 value package 1, real spoiler, tow hitch, day time running lights and mats set. Only 2 miles. Invoice is around $29612. We got the price $25050 + TTL. This is more than $1000 below the invoice after the rebate. Thanks to my wife, she was amazingly good at negotiation of the price. The only extra option we picked is leather seats upgrade for $1395.
  • I am looking at getting to Toyota this month. Pricing at the first dealership was:
    30217 Invoice
    +600 Mark-up
    30817 Total

    -2500 Rebate (September)
    Price 27300 + TTD

    The dealer said that there may be some wiggle room and I don't have to buy a car now. I have seen some posts that are down in the 24,500 range. So I have 2 questions.
    1. Where do I find the MSRP or calculate the invoice-incentive price?
    2. What should I offer?
  • Where do I find the MSRP or calculate the invoice-incentive price?
  • I made an offer today using the guidelines that I saw online in this subject. The first question asked by the sales guy was "Here is our invoice price, how much above invoice would you like to pay?" My reply is that I do not want to pay over invoice. He then asked "Do you want to pay invoice price?". I said no and I wanted to pay below invoice. He gave me a strange look and I then offered about 3500 under invoice + the rebate for a total of 23884 vs invoice of 29884. He said that his dealer does not sell below invoice. Not even a second offer back to me. I have now emailed 10 other dealers similar to a suggestion here. I have no trade and will pay cash. Any other suggestions that anyone may have? Does my offer sound reasonable? :)
  • It's a tough call in this market since 4runners are sitting on lots. That being said, asking a dealer to eat $3500 or so is a lot.

    If you conservatively figure their cost as invoice minus hold back (let's say $500) minus any mfr to dealer incentives (currently $1000 marketing support) then they break even at about $1500 under invoice. Of course that assumes they are getting the holdback and not using the marketing support.

    Now, maybe they would be willing to lose some money to clear some inventory - maybe not.

    An earlier post said he got $1000 under invoice and that seems real good. Also don't forget those additional fees (processing fees, transportation, etc). That is really just profit for the dealer. If they insist on charging you those, your offer should be that much lower.

    So the answer is: "Who knows" I would guess $3500 under is way too low, but in this market maybe not. There just isn't enough data points in this thread to get a good idea on an exact number. But you have given us one more.

    Have you tried e-mailing dealers outlining the exact truck you want and stating if you get me that truck I will buy today for $XXXXX? I think I would try that at $1500 or $2000 under and see how it goes. Please post your results - this thread is sorely lacking hard numbers.
  • I'm looking to buy a 4runner limited in Atlanta area. Please share your experience, if anybody bought in Atlanta Area.
  • Here what you need to consider before purchasing 4Runner.

    It starts to rust under the hood in the first 4 months, Toyota says it is rusting from the outside in, so they don't fix it or cover it under warranty.

    Audio system starts to go crazy during hot humid days. CD player starts to spit out CDs in the cd changer, words on the stereo are all scrambled

    And of course, gas milege is not the best...

    If you don't believe me, google it and you will see what other problems 4runners have.

    All my statements are based on the 2007 4runner Sport (purchased in Sept 07 as new). The car started having above issues in Dec 07 (rust) and July 08 (audio).
  • nedzelnedzel Posts: 787
    "It starts to rust under the hood in the first 4 months, Toyota says it is rusting from the outside in, so they don't fix it or cover it under warranty."

    No rust on my 2003 4Runner, and I take it out on the beach for 2 weeks every year.

    "Audio system starts to go crazy during hot humid days. CD player starts to spit out CDs in the cd changer, words on the stereo are all scrambled"

    No radio/CD problems on my 4Runner.

    "And of course, gas milege is not the best... "

    Agreed. Of course, it is just about what you would expect from a heavy, body-on-frame, SUV.

    I've had put 73,000 miles on my 4Runner since new. In that time, I've had the following replaced:

    - brake disks and pads
    - AC condensor clutch solenoid
    - rear hatch motor and strike plate

    Other than that, I've just done standard maintenance. Mine has been very, very reliable.
  • Wow. These aren't perfect, but in the long run you'll be happy with your vehicle. At 1100 miles the radio died. At 11,000 miles the VSC died. Both were promptly repaired and no problems since 2004. Mpg = 14 city, 18 highway.

    Vehicle > 2003 4Runner V6 4WD
  • tangmantangman Posts: 127
    Does anyone have experience with any of the dealers budging in the northwest for a sport v8? Except on a few certain models, dealer do not appear to be reducing prices below $3000 under MSRP + the $2500 rebate. So $5,500 off MSRP. Comparing to invoice is worthless, since dealers have difference invoice prices for the exact same vehicle; whereas, MSRP is constant and determined by Toyota. I see posting for phenomial deals, but I can not seem to locate them. Or are the good deals primarily for used 4Runners?
  • I have been working with about 4 different dealers. One has finally agreed to sell at invoice, although I know they are still making holdback + options cost. ANother agreed split the holdback ($600 so $300 under invoice) and a third said that they would give to me with most of the holdback to get the vehicle moved. That is about $600 under invoice. He said Toyota is not giving any dealer cash yet and he only makes money on the options and holdback. THe interesing thing is that the dealers are NOT moving them off the lots and should be more willing to deal, but not yet. I am waiting in SEA area for another month and then try to see which 4Runners are left.

    If you want to take a road trip, a dealer in Alabama offered me $1000 under invoice and a $4000 rebate for a 4WD SR5.
  • skr2skr2 Posts: 32
    I am interested in getting the 4Runner 2WD 4.0L V6 in the Dallas Area. Would appreciate if anybody could share their experience, if anybody bought in the Dallas area recently.
  • tangmantangman Posts: 127
    I only every compare relative to MSRP, since that is consistent across all dealers. Invoice varies by dealer and location. 4-Runners continue to set on the lots for months, but I really can not do much better than $3K under invoice on a sport in the northwest. Higher discount are available on certain Limiteds.
  • I'm new to the whole SUV world but looking to get a 4Runner.

    According to Edmunds, a new 08 Sport Edition is 25,149 after destination charge. Assuming no trade, and 0% financing through Toyota, what should I consider a good deal or steal? There are a ton of these on the lots, and I'm quite interested. I'm thinking $25,000 flat would be good + TTL, but any guidance would be a great help, thank you!
  • Got it for 24K OTD.

    It was priced approx 2K below invoice. Got 4.4K in rebates (4K in usual rebates + 400 for new grads). With TTL + Doc fee ended up being 24K even. I negotiated a little hard on the last day of the month.

    Good luck with the negotiations.

  • Hey Dumeel,

    I too like in atlanta area and looking to buy the a 4runner this week. could you please let me know from which dealer you got this deal. Also, could you please post the detailed spec of your 4runner. I appreciate your help.
  • The dealer is Sandy Springs Toyota. Email me at and I will provide the contact sales person name and number. He was very helpful in the whole process.

    As I said in the previous posting, it is a 2008 4Runner Sr5 V6 2WD with Sr5 Value package ( that has upgraded wheels, steering wheel control, moonroof, etc). It is kind of the basic set of options...

  • I am looking at purchasing a Toyota SR5 4Runner with leather and a moonroof. It is a 2008 demo with 4600 miles on it. The sticker on it is $33K and the invoice on edmunds is $28ish. It is a demo though with alot of miles. What would be a fair price on this? The sales manager made the comment he would love to see it go, like it's been there a long time. I've never bought a demo so don't know how to negotiate on it, but I think it is alot of miles so it shoudl be a large discount, right? Thanks for the help!
  • I guess return doesn't go to the next field... sigh.

    So I just wanted to check with others and perhaps get some re-assurance that
    I've got a decent deal here. I'm getting a 2008 V6 4WD SR5 with the following
    options - not requested, just what they had on the lot in the 2008 SR5s - [CF],
    [QT], [TO], [DJ], [EC], [NJ], [V5]. The V5 is something I don't see on Edmunds but it's on the Toyota website as the VIP RS3200 Plus alarm system with an MSRP of $359. The TMV (without the V5) is $29738. The dealer claims their 'cost' was
    $30134 and they wanted $30800. I subtracted off numbers for the things i
    didn't want (TO, DJ, V5) and came up with a $30000, which is about $260
    over the TMV, but with the V5. Of course, it wasn't accepted immediately,
    but I got a call back accepting that offer. Now since the 0% for 48 months has been extended, that's my bottom line - $30000 + TTL at 0%. Any thoughts on whether that's a good deal? Or should I push back more? Given that the 0% has been extended, I don't mind waiting some more :) Thanks in advance
    for any insight!
  • I just got an offer for a 2008 SR5 with Qt value package invoice price 30.248. 23804 after (2500 rebate) in LA area. Shall i consider it as good deal or still workable in these days. I am not a big negotiator

    please respond
  • My dealer in Mississippi found the 4-Runner I was looking for in Texas. Why am I being charged $740.00 to transport it? This seems absurd. Am I responsible for this fee?
  • I also saw your post elsewhere. The answer is yes, if you want THAT vehicle you pay to get it there. The cost includes transportation, wages, and possibly overnight charges for whoever needs to get back to Texas. Hopefully the vehicle isn't sourced from Galveston.

    They better be flatbedding or using a carhauler for that amount. If they're driving it then forget it.
  • Thanks for responding! I believe it is being transported from San Antonio. Yeah, wouldn't want a car from Galveston right now, just like I wouldn't have wanted one from here (Mississippi) after Katrina. I am almost certain it is being delivered by truck.

  • 2008 4 Runner Limited V6, with extra val. package, JBL, daytime running lights, tow, mats, wheel locks. MSRP= $39,940. paying=$34,987 ($3000 rebate not included yet).
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