Not Dirty for the Drought - 2014 BMW i3 Long-Term Road Test
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Not Dirty for the Drought - 2014 BMW i3 Long-Term Road Test
With plastic panels and small surface area, the 2014 BMW i3 is easy to wash in drought-ravaged California.
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I once saw a quote on a detailing board that said "every time you touch your cars paint you are either making it worse or making it better depending on what you do" A damp cloth by itself will definitely leave fine scratches that will dull the finish over time.
The real key, as Phillip alluded to, is to turn the towel often and change towels often as well. I'll use 8-10 microfiber towels when using ONR or SW on my 911 when its only lightly soiled (ie. not driven through rain).