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2013 and earlier-Subaru Forester Prices Paid and Buying Experience



  • When people say $500 below invoice, does that mean the "Dealer Invoice" or the "Factory Invoice?"

    Could someone please explain?
  • ateixeiraateixeira Posts: 72,587
    I would say factory.

    Careful with dealer invoice because they can tack on all sort of stuff, advertising fees, who knows.
  • evadooevadoo Posts: 40
    We looked at the 2010 2.5X Premium Forester with All Weather Package today and LOVED it, but wondered what options were "must haves". I read that wheel locks are not terribly important if you have alloy wheels and had considered adding an auto-starter but I think it may be cheaper after market. So I have all weather mats and a cargo net on my list, or are these things that are best purchased after-market? I wondered about splash guards and wheel arm molding, etc. to protect the car, and other such options. Thoughts?
  • Opinion will vary, but options I have and enjoy -
    Luggage compartment cover
    Remote Starter
    Splash Guards
    Sports Grille (still get complements on it)
    Tail Pipe Cover
    Cargo Tray
  • evadooevadoo Posts: 40
    All good advice - thanks! Curious... did you price the remote starter elsewhere or just prefer to have Subaru do it for you?
  • evadooevadoo Posts: 40
    I was comparing the pricing on to Edmunds and live in a state in which we have the PZEV engines (which costs $308 more according to KBB). Edmunds doesn't list this engine as an option nor does it do a regional adjustment for the cost of it so the two sites are ~$300 apart. Does anyone know if the cost of the PZEV engines are passed onto the consumer in low emissions states (making Edmunds price incorrect)? Thanks!
  • kyfdxkyfdx Posts: 63,166
    I'm pretty sure that PZEV Subes have a higher MSRP than non-PZEV.

    Are you looking at 2009 or 2010?

    Here is the link for Edmunds pricing on the 2010 Forester, and there is a $300 option for PZEV listed about halfway down the page..



    Prices Paid, Lease Questions, SUVs

    Need help picking out a make/model, finding inventory, or advice on pricing? Talk to an Edmunds Car Shopping Advisor

  • evadooevadoo Posts: 40
    Geesh - I looked at that list 50x and missed that. Much appreciated! :) NOW everything agrees! Hiho, hiho... off to buy our Forester.

    And here is a little trivia that surprised me... if you equip the Premium X with Auto and the All Weather package, you are only ~$1000 lower than the Limited X, which adds leather, climate control and fog lights. This is because the Auto and All Weather options are standard on the Limited version. I thought there would be a bigger difference but because of how the Limited is equipped, the difference is much smaller than I thought. :)

    Thanks again for pointing out the PZEV for me!
  • evadooevadoo Posts: 40
    OH and this is a 2010. :)
  • I had Subaru install it since it was going to get much use during the winter...and boy did it. As far as price goes, I got it at invoice which was about the same price my wife paid to have an after market one installed on her 09 Sentra.
  • evadooevadoo Posts: 40
    Good to know - I'll have to look at that again. It's easy to forget how miserable it is getting into a cold car when it's 80 degrees out but I know we will love it and use it a lot. Thanks!
  • ateixeiraateixeira Posts: 72,587
    Go for it, the different in invoice prices is barely over $200 and you get 5hp as a bonus, plus of course it's cleaner burning.
  • evadooevadoo Posts: 40
    Oh Absolutely! It's one of the primary reasons I am buying a Forester. I saw quite a few posts from people trying to save the $200 and buying the car in another state to avoid the PZEV and I am baffled by this... :mad: but if I go on I might have to drag out my soapbox so I'll quit there.

    But the purchase is going well so far.. I am paying $142 over invoice OTD with a Lifetime Powertrain warranty (included at no charge) on a 2010 Limited X. But now I need to figure out if it's worth the price for these options (Fully INSTALLED) which is what I was quoted.

    remote start: $535.41
    splash guards: $179.50
    hood protector: $128.49

    Always more research to do...
  • ateixeiraateixeira Posts: 72,587
    People pay $300 for aftermarket intakes to get 5hp and that's not even SAE certified horses.
  • I'm floored at the prices you were quoted. The prices you mention are more than what's listed on Subaru's website. Last year I purchased my 09 and I got everything at invoice (vehicle + 15 or so extras).

    I don't know if it depends on where you live or something else, but as you're doing research be sure to check with other local (and not so local) dealerships and see if they will email you a quote for the vehicle and accessories you are looking for.

    It's funny, I got the remote starter for the exact opposite reason. I was looking forward to getting into a warm car on a cold winter day.
  • evadooevadoo Posts: 40
    My understanding is that the prices quoted includes installation and the prices on the Subaru site do not. I am not sure what the time and labor costs are for each item so it makes it very tricky to judge. :confuse: Alas, that deal fell through but I am fine with that... my plan B (other dealership) is wonderful.
  • You are correct about the prices. I'm assuming then that this was going to be a vehicle on the lot to which the accessories were going to be added. I suppose that would account for the inflated prices. When I selected everything I wanted they said it would be easier to place an order and have it shipped from Japan, so I had to wait about 6 weeks or so.

    But this was last year when they were having trouble keeping them on the lot. The day I went they only had 3, 1 was a base model, 1 had a 'sold' sign on it and the one I drove didn't have the extras I wanted and was not a color I like.

    If you're going with a vehicle off the lot and looking for a site to help in getting a deal on your extras, I recommend checking out SubaruPartsMall
  • evadooevadoo Posts: 40
    Hmmm - we could easily wait 6 weeks. So were some options installed in Japan and others by the dealer, or were they ALL installed by Japan?

    We plan to get things like cargo nets online (so thanks for the link!) but the auto-start, splash guards, and hood protector are all things we want done by Subaru (either Japan or dealer). It never occurred to me that ALL of it could be pre-ordered from Japan. Thanks again!
  • evadooevadoo Posts: 40
    Great tip on ordering the car, kaiserchieffan. I spoke with the dealer and they will be ordering it from Subaru with all the options we want with no extra installation costs! THANK YOU! :)
  • ateixeiraateixeira Posts: 72,587
    We did the same and were able to pick and choose exactly the options, accessories, even color. Very nice.
  • xwesxxwesx Fairbanks, AlaskaPosts: 10,863
    We look to do the same thing, but I am not sure how flexible colors are. I asked the dealer if we could get a "special combo" on the color/interior, since it was not even built yet. I would think such a combo could be done easily enough, but then again I don't know how the factory is set up. I would like to get Camellia Red with a black interior; seems very goofball to me that they mixed up their color combos so much since last year and this year most everything comes with platinum interior only. If not, my wife wants the parika red. I haven't quite warmed up to it yet, but she loves it.

    I was quoted a price of (essentially) invoice: $22,550 for 2010 Forester X Premium w/ AWP. But, I had to order the car factory-direct. The dealer was not allowed to sell an on-the-lot car for much under MSRP. Patience pays....
    2014 Audi Q7 TDI, 2008 and 2013 Subaru Forester(s), 1969 Chevrolet C20 Pickup, 1969 Ford Econoline 100, 1976 Ford F250 Pickup
  • ateixeiraateixeira Posts: 72,587
    Beware - I saw the Paprika Red in person and it looks VERY orange. You may or may not like it, but it's not hardly a shade of red. They should have called it Burnt Orange or something.

    Platinum is a bad name for the interior color, too. It's really just like shade of gray. Platinum might have you think of metallic shades, so it's a bizarre choice for fabric and leather colors.

    Price sounds good, those were $22.8k when I was shopping.

    Do you have a Chase Subaru card? I've earned $500 in Subaru Bucks each year for the past several years. I kick myself for not getting one sooner. We used $1600 off the price of the car and already have another $500 saved up if anything ever breaks, though I may use them for the 30k/60k services.
  • xwesxxwesx Fairbanks, AlaskaPosts: 10,863
    I know.... I think it looks orange too!!! But, a soft orange... more of a copper color (like the color Ford uses on its Edge). That was actually the color of the one I test-drove last week (put my post in the wrong thread - 2009 Forester rather than 2010, but noticed it too late to correct), and I did not mind it, but it was just not as rich as the camellia red. They hit it spot on with that color. I also really like the sage green. My wife, though, LOVES the Paprika! I don't get it; the saleslady with whom I was working at my local dealership loves it too. *sigh*

    The platinum interior is okay, but it is just too light to wear well for our use. With a 2 and a 5-year old, we are in for it regardless, but we are going to keep this car a long, long while. We are not buying it for resale (like the '08 Outback) and have no unplanned pregnancies looming..... Heck, even if we do have an unplanned pregnancy, we'd keep it anyway. :P
    2014 Audi Q7 TDI, 2008 and 2013 Subaru Forester(s), 1969 Chevrolet C20 Pickup, 1969 Ford Econoline 100, 1976 Ford F250 Pickup
  • xwesxxwesx Fairbanks, AlaskaPosts: 10,863
    Oh, and yes, I do have the Chase card. I actually just picked up a second one after talking with occking about his multi-card portfolio. I have $700 bucks right now, with many more on the way soon (but after we finalize the deal, most likely), so I will use those for the necessary accessories (like trailer hitch, cargo tray, blah blah).

    Including my '98 Caravan, total price on the car should be about $17,350 unless we opt for additional stuff on the car.
    2014 Audi Q7 TDI, 2008 and 2013 Subaru Forester(s), 1969 Chevrolet C20 Pickup, 1969 Ford Econoline 100, 1976 Ford F250 Pickup
  • evadooevadoo Posts: 40
    All of our decisions are made on our 2010 Forester 2.5X Limited... but one. Do we get Subaru all weather mats or after-market mats? I have heard conflicting reports on both choices. What mats do you have and do you love them? And are you located where it snows? Thanks!
  • evadooevadoo Posts: 40
    OK... you two have piqued my interest. I vaguely considered this card but now I wondered if I should give it another look. All my servicing will be done at the dealership so I will certainly have a use for some of points. Beyond that... not sure what else I would spend it on since this will be a car I keep for a LONG time and who knows what my next car will be.
  • occkingoccking Posts: 346
    Did someone mention my name!!! Just hit 14,000 on the vehicle and had it in for 15000 mile service (I brought it in a few times early for previous services thus 1000 miles early on this one.

    Dealer hit me for $462 as they talked me into having the cabin air filter replaced ($79 or something like that) plus "fuel injection service" for something like $175.

    I ended up using my last $400 in Subaru Bucks so out of pocket $62 or so. When I got my vehicle in March, used $1200 in Subaru bucks. Now I am cleaned out, although one coming with next statement on one of my cards. As I mentioned before I have four cards & jump around from one to the other. But, think about it, I need to spend over $16,000 per year to max just one card out! I usually do at least three per year, that's about 50 grand! I am just fortunate that many of my expenses are travel ones reimbursed by my company.

    The dealer commented he has never seen anyone with as much "bucks" as I. Now I need to save up 4 or 5 for the next major service at 30k, which should be in 5 or 6 months.

    I was not pleased with the cabin filter replacement. While I was in the showroom, the service guy (who I nicknamed the "grim reaper") convinced two other people to replace it. Heck, if I had to do that every 15,000 miles, that's an expense several hundred dollars over the life of the car. Even though I have an extended warranty if I had a major problem caused by a clogged filter it would not be honored. I don't necessarily buy that, but the guy sure "sweet talks" many people into getting it replaced. That's got to be quite a money maker for the dealership. As far as the fuel injection service, that also seems like a bit much for 14,000 miles in 5 months of predominantly highway driving.

    I suppose if those costs had to come out of pocket, I may have declined those services. Says mile mpg should improve after that service. Heck, I have averaged (both by computer and actual usage, a little over 26 mpg since I got the vehicle, how much more am I going to get after this service.

    Oh well, I saw my name mentioned so I had to write something!
  • tinycadontinycadon Posts: 287
    $79 for cabin air filter replacement, WOW, I popped out my glove compartment door, pulled out the air filter and took a garden hose to it, cleaned it right up, let it dry, and threw it back in, definately no $79 job!
  • evadooevadoo Posts: 40
    The things you learn on forums... thanks for posting your servicing experience xwesx. Here is a link that might help next time We are not DIYs but have graduated to changing our AC filters and headlight bulbs on our RSX after suffering similar sticker shock when getting the bill.

    So do you love your new Forester? Any thoughts for a soon-to-be owner?
  • tinycadontinycadon Posts: 287
    Nice link, good to know I can order one without going through the dealership. Here's a link to my photo-blog showing how I removed the filter:
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