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2013 and earlier-Subaru Forester Prices Paid and Buying Experience



  • xwesxxwesx Fairbanks, AlaskaPosts: 10,913
    So, you are getting the vehicle under invoice and you want to know if it is a good deal? You should be able to answer that question yourself.... ;)
    2014 Audi Q7 TDI, 2008 and 2013 Subaru Forester(s), 1969 Chevrolet C20 Pickup, 1969 Ford Econoline 100, 1976 Ford F250 Pickup
  • ateixeiraateixeira Posts: 72,587
    People who work at the dealer have to eat, too! Don't steal the car. ;)
  • glinglin Posts: 1
    We test drove the 2010 Forester for both XT Limited and X Base. Prefer the turbo but non-turbo is acceptable if turbo is too expensive. The sales in Performance Subaru is an old gentlement with a lot of knowledge and not push at all, love the attitude. We thanked him and said we'd think about it.

    We emailed every Subaru dealer within 200 miles asking price for XT Premium without options added. Turns out most of them don't have either 2009 or 2010 in the lots and I think they wrer quoting me the same 2009 XT and the same 2010 XT. (The 2009 is the one we got from Brockman; the 2010 is the one Prestige Subaru has, MSRP $27,986). The range is around $25,800 - $27,500 plus tax, tag, and documentation fee. BUT, Brockman Subaru in Amherst, VA offered us $22,998 plus tax, tag and $199 fee. It's a white 2009 XT. We used its price to ask other dealers again but no one even lowered their offer (ok, only one lowered $500.)

    Brockman is very honest upfront telling us that he gave this discount because they had hail weeks ago. We asked for pictures and he took them and emailed us. Frankly, we couldn't tell where the damages are on those photos and he said it's really hard to notice. He's been very responsive for our emails. So we decided to drive up for a look - even if we decided that we don't like it, it's still a good day trip because the route is beautiful.

    We really wouldn't know where the damage is if he didn't point out for us. You would see that when you look very closely and carefully but the paint is still intake. We asked for a test drive and he agreed. He didn't ask for driver's license and didn't sit in with us. He told us where we could drive so that we can test it on high way and country roads. We only drove like 2 miles - since we already test drove before, we just wanted to make sure this car has no problem. It's good. So we decided to buy it.

    We asked whether he could lower $500 and failed. But doesn't matter, $22,998 is still unbeatable. It comes with Puddle Light Kit and Auto-DimmingMirror/Compass. MSPR $27,272, We had to do the DMV in NC by our own, so we only paid $22,998 plus $199 fee there and he gave us a 30-day VA plate for us to drive back. Just completed the NC DMV job. The car is great.

    FYI, Brockman said they had several vehicles got hit, so you may want to email them to see whether you can find a good deal. The other dealers quotes me as: Foger (Charlotte) 2010 FXT $26,625 plus TTD; Parkway (Wilmington) 2010 FXT $26,375 plus TTD; Reynolds (VA) 2010 FXT $26,192; Maxwell (Burlington) 2010 FXT (with rear bumper cover, cargo tray, luggage compartment cover, splash guards, auto-dimming mirror) $26,573 - OTD $27,838; Bob Dunn (Greensboro) 2010 FXT $25,852 plus TTD - OTD $27,293; Cross Creek (Fayetteville) 2009 FXT $26772 plus TTD; Randay Marion (Mooresville) 2010 FXT $25,570.
  • After the cars for clunkers clearing out inventory, we had a lot trouble getting the dealer to come down on price in Bay Area, CA. If we ordered through the dealer from the factory we could get a better deal. How does this sound to everyone?

    2.5XT Limited White Pearl
    Luggage Compartment Cover
    iPod Interface
    iPod Console Tray Platinum
    Rear Bumper Cover
    Cargo Tray Platinum
    Body Side Molding
    Aero Cross Bar Kit
    Trailer Hitch

    27881 before taxes and DMV fees?

    It is essentially 500 under invoice which seemed reasonable to us. We are members of Costco, though I am not sure how the pricing would compare to this offer.

    I also keep wondering if I should forgo on the turbo and get the Outback 2010 with the CVT for the much better gas mileage...
  • I put some money - 500 dollars - down with the dealer and plan to close in a few days. But I am getting cold feet. Two issues, one is rational the other not rational.

    1-- I am paying 26,800 for a car that the dealer found in a nearby state. It was very difficult to find the car in the color my wife and I wanted. He said it has a thousand dollars worth of options--roof rack, some molding for the sides and wheel guard/splash guard, things like that, but I don't know. I somehow worry i am still not driving a hard enough bargain. The problem on my end is I need a car soon. if I get a better deal and have to wait a month, I will probably spend the saving on a rental. Still, reading this board, the above figure sounds high.

    2- I went all the way to the x Limited but now I am thinking, TURBO! For two more grand. Why not? The answer to this is, "but I have the x limited scheduled to be delivered in a couple of days, why throw a wrench into that?" And, "Why do I need Turbo?" And yet anyone can understand the answer to that last one. Don't need. Want!

    Up in the air about it all. Prob. made worse by the fact that this is the first new car I have ever bought. Not sure what to do.
  • Cold feet are understandable; it is a big purchase!

    1- 26800 does not seem too bad for the car especially if it is the exact one you want. When I was negotiating, the best I could get was 1k over invoice for a car that was already made or 500 under invoice if I were to order it and wait. Is your 500 down refundable?

    2- To turbo or not to turbo. This is where I have cold feet the most myself. The extra power will be nice, but also comes at a cost of MPG and the recommendation to use premium gas. So initially I thought it was a no brainer, but I am not sure that it really is. It really depends what you will use the vehicle for on a daily basis.

    It is a matter of opinion, but I think the Forester with or without the turbo is a good car and have extensively been trying other cars to make sure it is a good purchase. My last vetting is looking more closely at the Outback 2.5i limited with CVT because of the extra MPG.

    That being said, if you need a car now and it will be here in a few days and you like it, then the no brainer might be to take possession of the car! Good luck.
  • I had the same dilemma last year on my 2009 Forester. I ultimately went with the turbo after test driving much more power. However, I live in CO and turbo really is needed for mountain driving. No regrets with buying the turbo, but there is more than the price differential at the dealership to consider. You have to reconcile the $.25 per gallon for premium and a lower MPG (however, if you drive conservatively, there's not that much of a difference). My opinion is...if money is not that much of an issue, and you need passing power, go with the turbo. Especially if you can get your deposit back, which you should be able to. On purchase price, I would recommend you go to the Heuberger Motors web site and if you can get close to their price it's probably a good deal. They consistently have low prices (believe me, I researched this endlessly) since they are a volume dealer trying to sell the most cars in the region. Good luck on your decision!!
  • ateixeiraateixeira Posts: 72,587
    Don't worry, I think you can be happy with either one, it's all a matter of perspective.

    Get the 2.5x and enjoy the mileage number on the trip computer display. We've seen in the 30s many times.

    Get the turbo and enjoy the thrust. Put a piece of tape over the MPG display. ;)
  • I'm looking in LA and would like to get the same deal. Where did you pick up your 2010 Forester 2.5x?
  • I bought it from the dealer in New Orleans. I'm happy and confused. Picked it up yesterday. Mostly I think it looks and feels great. Weird feeling that somehow I could have gotten a better deal or have been... not cheated exactly but that I overlooked some angle. But that may be because I am a first time buyer. Mostly I am very happy about it. The Limited is plush but humble.
  • ateixeiraateixeira Posts: 72,587
    No worries, a few years from now you won't remember how much you paid, but hopefully you picked a vehicle you will still enjoy plenty.
  • Palefire,

    Getting an amazing deal (vs. a good deal or decent deal) is dependent on several factors, not all of which we can control. Subaru just had a banner month for sales (especially on Foresters) and timing can really make a difference. If they are doing well, they can afford to turn down offers from customers that would have taken in leaner times. Subarus are flying out the door in my area (New England) and they just aren’t doing the same deals as they were a couple months ago, so you will necessarily pay a bit more, but that doesn’t mean you got a bad deal.

    Enjoy your Forester and remember that you probably did more homework on pricing than 90% of buyers out there… so I am sure you did better than most!
  • ateixeiraateixeira Posts: 72,587
    If he found the color and model he wanted, that may have been good luck. Supply is ridiculously short right now.
  • xwesxxwesx Fairbanks, AlaskaPosts: 10,913
    I bet that is for certain. I noticed at the local lot here in Fairbanks that they are down to about eight cars, and five of them are manuals. They still have not sold the car I tried to buy from them a month ago. Too bad for them! :P

    I leave tomorrow morning to pick up my car in Seattle. :shades:
    2014 Audi Q7 TDI, 2008 and 2013 Subaru Forester(s), 1969 Chevrolet C20 Pickup, 1969 Ford Econoline 100, 1976 Ford F250 Pickup
  • I posted a "cold feet" message on this board a couple of weeks ago, and got a lot of encouragement to take the plunge. I did, and now own a 2010 Forester LTD.

    I AM VERY HAPPY! I was worried I would regret not stepping up to Turbo, but I am not finding that too big a deal, it is a perky drive. Sitting in the car is a joy. I love the clearance, the ride... in short, as I said, very happy.

    Except for the stereo. I previously drove a 1998 audi A4 with a Bose sound system. Not that it was the greatest thing, but the Subaru's sound system in pathetic. I thought the 'six speaker' upgrade that comes with the Limited would be cool. But it sounds like mud.

    So my question is, if I wanted to upgrade the sound system, how does one go about it?

    I know there are stores that install these crazy woofers in the trunk and whatnot. but where does one get a quality stereo and what should one get, and what should one think about paying?

    This is probably ridiculously obvious. But I simply have never done it before.

  • BIG congratulations on your new 2010 Forester LTD! Mine should be arriving in the next week or two... exciting! I visited the dealership yesterday and saw NO Foresters... no wonder they aren't doing great deals up here... there are none in stock. Oh well... we'll see what financing offers they have next month and we'll hope for a low APR.

    I'll be curious to hear what others say about the stereo. My Acura RSX was pretty decent but the road noise drowned out the stereo... the Forester is definitely quieter so a nice stereo would be great.
  • xwesxxwesx Fairbanks, AlaskaPosts: 10,913
    Well, maybe I am just too used to the stereos in old, crappy cars, but I think the sound system is very nice. The bass fades off with road noise at speed, but the mid and high ranges are clear and crisp. I would think the six-speaker would help even more, along with the compact under-seat subwoofer. But, if it sounds like "mud" without the subwoofer, I doubt that would help the situation.
    2014 Audi Q7 TDI, 2008 and 2013 Subaru Forester(s), 1969 Chevrolet C20 Pickup, 1969 Ford Econoline 100, 1976 Ford F250 Pickup
  • I am being a prima donna and will get over it. Mostly I can't believe how nice the car is. It feels so solid and smooth.
  • ateixeiraateixeira Posts: 72,587
    I have thought about swapping out the head unit for one with built-in GPS, though, specifically I'd like to get one of these Kenwoods with Garmin GPS built-in:


    I'm more of a gadget geek than an audiophile. I want a GPS and maybe a backup cam more than improved sound.

    Nice thing is the opening is Double-DIN, about the most standard size you will find. Just about anything will fit.
  • ateixeiraateixeira Posts: 72,587
    Out of curiosity, I looked up pricing:

    $950 gets you a 6.3" screen with a free backup cam and install gear
    $1000 adds Bluetooth
    $1500 gets a 7" screen

    All from Crutchfield.
  • Kenwood DNX6140 with Garmin Nav system, Bluetooth capable, Sat Radio etc.
    6.1 inch screen all for $755.49 at
    You want something with a knob, you need to turn something down, you reach over and turn the knob down, with touch screen are you really going to turn down the audio quickly? LINK


    For rear camera Kenwood CCD-2000 Rear-View Camera $199.

    Sat Radio receiver and cables, add $80">link title
    iPod Adapter and Video $30
    Steering Wheel volume control Jack $40
    Cable Connector for all the wiring $10
    Total: $755+$160= $815

    That's cheaper than $1500 for something with .6 more screen size.
  • ateixeiraateixeira Posts: 72,587
    That's the one Crutchfield lists for $1000, but their price includes the backup cam and a harness+instructions, so pretty close, really.

    Not sure how easy the install would be. I put a Dual radio in a 1993 Miata and their instructions were quite good, so I nailed it on the first try. I did have to crimp some wires together, though. Plus I definitely needed the harness they provided.

    So $755.49 + $199 for no instructions and no harness? I'd lean towards Cruthfield, given I have experience with them.

    That screen is 6.1", the bigger one is 6.9". I have buttons on the steering wheel to adjust volume (though come to think of it, that probably would require another adaptor and another $100 or so).
  • k2chadk2chad Posts: 18
    MSRP $30517
    Invoice $28310
    Accepted offer of $27955
    Took the 3.9% financing. Not a bad deal at all on a brand new XT limited. Car is fast too. Overall very easy buying experience.
  • jtc1jtc1 Posts: 3
    Just picked up a 2.5X Limited AWP, Racks, ect ect.
    A pretty solid package and got out the door taxes and all for 25900. I feel fairly confident that I got a good deal. what does any one else think?
  • an amazing deal. With taxes I paid 30 for the same package.

    May I ask, out of morbid curiosity, what they were asking and how much they came down?
  • jtc1jtc1 Posts: 3
    hey thanks for the response. The sticker price (suggested retail) 27,677.00. I did some research found what the invoice price for the dealer would be and dealt with several dealers on line. I sent an email to 4 dealers offering 25K out the door with $2000 trade in for my wifes 99 beetle with 72K miles on it.
    A dealer came back with the color and package i wanted for 25911.61 Out the Door
    I picked it up yesterday.
  • 25911.61... plus the beetle? Was it that number, and then they took off two more grand? Or was it that number after the gave you 200 grand for the Beetle.

    Your method is the one I will use next time I buy a new car, whenever that is.

    For now, even though I might have done a bit better, I am consoled by the fact that I like the car very much.
  • jtc1jtc1 Posts: 3
    sorry it did read a bit confusing.
    The dealer gave me the price of 25000 plus fees and tax. minus the 2K for the beetle brought it to 23K, 25911.61 out the door taxes fees included.
    I love the car! excited to have a Subie again.
  • stoopystoopy Posts: 105
    It sounded great at first. Would have been $27,911.60 withouth the Beetle. I would say it is an okay deal. You are back OVER MSRP without your trade-in.
  • evadooevadoo Posts: 40
    AT LAST... our 2010 Forester 2.5X Limited (PZEV) arrived and it is gorgeous! We got it in Sage Green and added the auto-start option, splash guards, hood protector, rear bumper cover, and all-weather mats. It sure looks nice all dressed up in the options and the leather seats and the most comfortable I have sat in. We tested one with cloth so this is the first time we have tried out the leather and it is SO nice. We had a fabulous, low-key, no-surprises sales experience from Exeter Subaru in NH. They were professional in every way and certainly earn their A+ rating from the BBB!
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