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2013 and earlier-Subaru Forester Prices Paid and Buying Experience



  • 2010 Forester X $19,672
    Premium 2,319
    Automatic 922
    All Weather 339
    Freight 720
    Cross Bar Aero 145
    Interior Illumination 65
    Rear Bumper Cover 61
    All Weather Floor Mats 50

    Total $24,293
  • ateixeiraateixeira Posts: 72,587
    I've seen those in the mid/high 23s. Aim for $23.5k but anything under $24k sounds good.
  • xwesxxwesx Fairbanks, AlaskaPosts: 10,911
    It looks like the invoice on that car is $23,700. Right off the bat, I see you are being overcharged for freight, which is $695 standard; add another $150 for Alaska delivery (you did not mention where you are located!).

    At this point, you're $600 over invoice, which is about half-way between invoice and MSRP. Again, depending on your market, you can do better. I would shoot for $23,500 and be willing to pay up to $23,800.

    Also, if you are ordering the car and since you are already getting a couple of the items included, I highly recommend the rugged package. It includes the aero cross bars and rear bumper cover, along with body side molding (protects the doors from others' doors), wheel arch molding, and splash guards. In addition to trimming the car nicely, it also protects the paint along the lower side of the rig. It is a $600 package (at invoice).
    2014 Audi Q7 TDI, 2008 and 2013 Subaru Forester(s), 1969 Chevrolet C20 Pickup, 1969 Ford Econoline 100, 1976 Ford F250 Pickup
  • Thanks, ateixeira, I have some work to do.
  • I'm in New York, I have work to do on the price. Thanks for the Rugged Package suggestion, I am willing to wait for the car to arrive and it is a good buy considering I'm going for the Areo and Bumper Cover already.
  • bpraxisbpraxis Posts: 292
    Hello everyone and I hope that you are having a great day.

    How much of a discount should I expect ordering a 2010 Forester Premium that would have an MSRP of approximately $25,000.00?

    Since there is no significant floorplan on a factory order should the discount be larger?

    The pearl white looks fantastic but I want black interior for low maintainance. So I will probably go with silver. Love the pearl red but have it already in a Miata. Dont understand the addition of Paprika when it is so close to Camilla Red Pearl.

    Does anyone have any strong feelings regarding purchasing the Turbo vs. the standard 170 horsepower engine?

    If they had the WRX engine I would have no hesitation with 264 horsepower.

    With appreciation of your feedback and kind regards,

  • xwesxxwesx Fairbanks, AlaskaPosts: 10,911
    Since there is no significant floorplan on a factory order should the discount be larger?

    Versus a car on the lot, I would think so, but that is often not the case. It really depends on the dealer with whom you are working.

    I would shoot for around invoice, if not a little under. If MSRP is $25,000, invoice will be appx. 94% of that, or $23,500. In person, Paprika is far different from Camellia Red. Camellia red is a deep red, regardless of light, whereas Paprika looks quite orange in bright sunlight, though it has a deeper, warmer hue in more subdued light. My car is Paprika and I have several photos of it on my Carspace page in different lighting conditions if you want to compare. Actually, for 4runshoper's benefit, the rugged package can be seen on the car, too.

    I feel the same as you with regard to the turbo. I have a standard 2.5 in mine, and it is plenty peppy, but I would have been sorely tempted to get a turbo if it were offered as a 265hp variant; or even a manual transmission, for that matter, with the toned-down 224. As it is, it is fun and I am not likely to get into too much trouble with it. :blush:
    2014 Audi Q7 TDI, 2008 and 2013 Subaru Forester(s), 1969 Chevrolet C20 Pickup, 1969 Ford Econoline 100, 1976 Ford F250 Pickup
  • xwesxxwesx Fairbanks, AlaskaPosts: 10,911
    Oh, okay. I think there is a regional Subaru distributor in the northeast, so that may be the reason for the higher freight charge.
    2014 Audi Q7 TDI, 2008 and 2013 Subaru Forester(s), 1969 Chevrolet C20 Pickup, 1969 Ford Econoline 100, 1976 Ford F250 Pickup
  • bpraxisbpraxis Posts: 292
    Thank you very much xwesx for the great feedback and insight into your great looking ride. The Papriki looks terrific in your photos as well as your option packages.

    I will target 94 percent of MSRP on the dealer order.

    I would bet that the 2011 will have a CVT automatic with better gas milage and the higher horsepower Turbo. The CVT is rated for 29 MPG on the highway for the 2010 Outback.

    Due to the success of the 2009 model, Subaru probably did not have much incentive to make significant changes.

    So do you have an opinion regarding purchasing the automatic vs. the manual transmission?
  • Good looking truck, xwesx! :)
  • xwesxxwesx Fairbanks, AlaskaPosts: 10,911
    I have owned four Subaru vehicles. Two had the 4EAT and two had the 5MT. Both transmissions work quite well, but my preference is a manual transmission in general.

    The first Subaru was a '96 Outback with a 4EAT. The car had 220,000 miles at the end, and the transmission was strong and reliable. I never did any work on it other than a couple of fluid drains and filter replacements.

    The second was an '07 Outback with 5MT. I only put about 9,000 miles on that car, but had no problems with the manual. The factory fluid was not sufficient for Alaska winters (they put a conventional 75w-90 in it) and would get extremely gummy at temperatures in the -30 or colder range. I replaced it with a synthetic 75w-90 that has a -65F pour point, and that improved both fuel economy and the shiftability of the transmission. Nothing noticeable during warm weather, but then half of the year here could not be considered warm. ;)

    The third was an '08 Outback with 4EAT. I purchased this car for a short-term trip and sold it four months after purchase (I bought the auto for ease of resale), but put about 7,000 miles on it. Again, the transmission was absolutely reliable. I noticed right off that at highway speed, the engine RPM is a little lower than that of the MT cars. I would say that at 70, the MT runs at about 3100 RPM, whereas the AT runs at about 2800 RPM. I also felt it was quite spunky. I very much liked the sport mode and the simulated manual mode (with gear indicator on the dash) as compared to the '96, which did not have those features. Some say the AT feels sluggish compared to the MT, but I guess I tend to run my MTs more with fuel economy in mind... at least most of the time. :blush:

    The last is my current car, the '10 Forester, with the MT. I notice this time that the clutch pedal feels very muted, much like the steering, and I have a bit of a hard time feeling the trigger (engagement) point on the clutch plate. For the first couple days I owned it (during which I put over 2,000 miles on it), that made for a few awkward starts, but I have it figured out now. I am used to older/larger vehicles that have direct-linked clutch pedals and gobs of torque. This car also has a hill-holder feature, which basically acts like the brake remains engaged for a couple seconds after you take your foot off it to give time to transition to forward momentum. I hate this feature; my wife likes it. Again, I am used to it now, but for the first couple of days it messed with my mind because rather than do what I expected it to do, it sat motionless and I hesitated, trying to figure out what was wrong.... A nanny for everything these days. :P For leisurely accelerations, I've found the shift points to be 2nd, 5-10 mph, 3rd, 18 mph, 4th, 25 mph, 5th, 35mph. For not so leisurely accelerations, I've held 3rd past 60 and was around 4000 rpm, if I recall correctly.

    As far as fuel economy goes, with me driving the MT returns better fuel economy than the AT; it is the opposite for my wife. ;)
    2014 Audi Q7 TDI, 2008 and 2013 Subaru Forester(s), 1969 Chevrolet C20 Pickup, 1969 Ford Econoline 100, 1976 Ford F250 Pickup
  • xwesxxwesx Fairbanks, AlaskaPosts: 10,911
    Truck. Haha. I do have two trucks (a '76 Ford F250 and a '69 Chevy C20) but the Forester is not one of them! :P
    2014 Audi Q7 TDI, 2008 and 2013 Subaru Forester(s), 1969 Chevrolet C20 Pickup, 1969 Ford Econoline 100, 1976 Ford F250 Pickup
  • k2chadk2chad Posts: 18
    Don't bet on the CVT, possibly in the base model, but even the 6 cyl outback gets a traditional auto. CVT eliminates towing as well... not like you are going to tow a lot anyways, but I tow a 17 foot boat easily now.
  • bpraxisbpraxis Posts: 292
    A wonderful Wednesday and I hope that you all are having a great day.

    Thank you once again for the fantastic feedback on your experience with your four Subies.

    My girlfriend has a 2009 Honda CRV and it is at least a generation ahead in my opinion in build quality and fitment over the RAV 4 and Subaru Forrester. It seems like it is assembled by alien technology. That is probably why it is the best selling small suv.

    My attraction to the Subaru is the superior four wheel drive system and the CRV is a more feminine car. I do not want the ride and gas milage penalty of a more truck like vehicle like the Xterra or Wrangler although I love the styling.

    So regarding your feedback with the manual transmisson how do you feel about resale value vs. the automatic transmission?

    The vast majority of the Forrester vehicles sold are with the old four speed auto.

    With appreciation and kind regards,

  • Hi People,

    We are going to try to get a...2010 Forester X, Premium, Automatic, All Weather for dealer invoice at Bill Kolb, Jr Subaru in NY...any thought on this effort?

  • xwesxxwesx Fairbanks, AlaskaPosts: 10,911
    In my experience, a manual transmission does not adversely affect resale value because while demand is lower, so is supply (generally). However, it does affect the number of potential buyers of the vehicle, so the time it takes to sell the car can go up. For that '08 Outback, I wanted to turn it around as soon as possible (because I lost $250 every month I owned it between loan interest and insurance payments) so I went with an automatic transmission.

    It still took me nearly three months to sell it, but that was because I managed to buy it just as the economy started to tank. I still made out quite a bit better than my alternative for the trip (combination of airline tickets and rental cars); I sold it for a couple hundred less than I paid for it.

    In general, I doubt folks who buy new cars look to sell them immediately. From what I see, old used manuals tend to be snapped up quickly because (I suspect) they are 1., even more rare than in the new car market, and 2., cheaper (just like new manuals), easier to maintain, etc.

    Really, in the end, it is just a matter of what you prefer vs. what is available.
    2014 Audi Q7 TDI, 2008 and 2013 Subaru Forester(s), 1969 Chevrolet C20 Pickup, 1969 Ford Econoline 100, 1976 Ford F250 Pickup
  • ateixeiraateixeira Posts: 72,587
    I have a Miata as well, 2008 PRHT Touring with a 6 speed manual. :shades:

    My wife drives a 2009 Forester Limited, those only came with the 4 speed auto. It's surprisingly responsive, though. The compression ratio is higher than the turbo, so it actually responds to throttle inputs pretty much immediately. The Miata is quicker but the Forester never feels slow, in fact I think the initial response to throttle inputs comes sooner.

    On caveat - we got the PZEV model, which is rated for 175hp, 5 more than stock.

    If it were mine I might have insisted on the manual, but she really wanted to get it loaded, and the Limited only came in auto, so that was that.

    The manual is both quicker and more efficient. CR got +3mpg with theirs, manual vs. auto. In the fuel economy threads I've seen people reporting up to 3mpg better than I can manage, though at 22-30mpg I'm not complaining.

    The turbo gives up about 2mpg in real world driving plus you gotta use premium, so 10% more gas that costs maybe 10% or so more, figure 20% extra fuel cost.

    I think if I lived in the mountains (say, Colorado) or if I were going to tow heavy loads with it I may have pushed for the turbo, but that would only make me want a manual even more, and you can't get one any more.
  • bpraxisbpraxis Posts: 292
    Thank you once again for your very thoughtful feedback and your information will be used in my purchase decision.

    I am leaning toward a factory order on the Turbo in Spark Silver with minimal options targeting a buy price of $26,000.00.

    To ateixeira. We were shopping for a Miata at the same time and I also purchased a PRHT in copper red. There is another couple who live near me who also have a Forrester and Miata.

    Have you been satisfied with the panel alignments on your Miata? My doors need to be adjusted..
  • ateixeiraateixeira Posts: 72,587
    My Miata has been flawless, fortunately.

    My only complaint is that the Blue Mica paint is very, very dark, and with a clearcoat it shows swirl marks and scratches all too easily. You basically cannot touch the paint at all for fear of scratches.

    Other than that, no issues. I wish the bottle holder in the door didn't stick out, but I moved the dead pedal back 3/8" and that helped a lot. I may do the gas pedal mod next, not sure.
  • bpraxisbpraxis Posts: 292
    Happy to know ateixeira that the body panels are straight on your ride. Even though the copper red is dark for some reason it does not show scratches. It is one of the finest colors out there and I have recieved many compliments.

    Your blue is a very attractive color and you made a good choice sans the maintainence part.

    I am going to meet with a factory rep regarding fitment and may attempt to have them buy it back.

    One panet has a gap of approxmately 7 mm, both doors do not fit properly, and the truck is misaligned.

    Sorry to go off topic regarding the Forrester.
  • ateixeiraateixeira Posts: 72,587
    Well, good luck Forester shopping, and I hope Mazda does something because a 7mm gap does not sound right to me at all.
  • k2chadk2chad Posts: 18
    Find out the dealer holdback, buying the consumer report is one way ($14) or you could probably find it with enough online searching. You should be able to get under invoice by getting into their holdback. It's usually around $700, so if you aim for $500 under you'll have a good start.
  • I think that maybe the best part of this deal is that I can opt out.

    Forester Premium w/ AWP and no other options for $23.6k before TTL.

    Are any of the Popular Equip Groups required (meaning every vehicle comes w/ one of them)?

    Need some advise, please help...thx
  • stoopystoopy Posts: 105
    Subaru dealer holdback is 2% of MSRP. It's posted on Edmunds. No need to waste money buying Consumer Reports. I would shoot for invoice and half of the holdback. Probably won't get that low but it is something to shoot for.
  • ateixeiraateixeira Posts: 72,587
    Price looks good to me. Not sure about the required packages, it may even vary by region. SoNE has their own system.
  • rckpghrckpgh Posts: 4
    Hi, all.

    I would like to order a Forester, but I am not sure how to price the car if it is a PZEV. I live in one of the states that require it. PZEV is listed on the car's sticker in PA, but without a price. Does that mean Foresters in PA and 10 other states have different invoice costs, if the cars sold there are PZEVs? Do I calculate PZEV as an option if I decide to order the same car in Ohio? Ohio does not require that dealers sell the PZEVs, but dealers there can order them, since they border a PZEV state. I have found some dealers willing to offer me an ordered car at invoice, but I am not sure how to work the calculations of invoice when I want a PZEV.

    Thanks in advance for your help. I haven't been so lucky figuring this out on my own and I can't really trust the salespeople to enlighten me!
  • xwesxxwesx Fairbanks, AlaskaPosts: 10,911
    PZEV is one of those options that has an odd pricing:

    At invoice, the price for PZEV is $308. At MSRP, it is $300. :confuse:

    My wife and I live in Alaska and opted to purchase a PZEV car. It was easy to get in Washington (which requires it), plus my wife really wanted to the lower-emissions car. I purchased my car for $300 under invoice. My dealer priced all options I added at invoice before deducting the $300, so I paid $308 for the PZEV.
    2014 Audi Q7 TDI, 2008 and 2013 Subaru Forester(s), 1969 Chevrolet C20 Pickup, 1969 Ford Econoline 100, 1976 Ford F250 Pickup
  • Hi, everybody, already got a lot of useful information from people's posts. I live in Bay area, CA and am ready to purchase a 10 Forester 2.5x Premium without the All Weather Package, but does include a few other options like the auto-dim mirror. the Suggested MSRP is about 25,100, and I am aiming to bring it down to 23,400, am I reasonable? Would appreciate any advice. Thank you in advance.
  • ateixeiraateixeira Posts: 72,587
    That's a little low, I'd be very impressed if you can get that. 23.5-23.8k is more common.
  • xwesxxwesx Fairbanks, AlaskaPosts: 10,911
    That's what I was going to say. I don't think the offer is unreasonable; invoice is about $23,594 for the car.
    2014 Audi Q7 TDI, 2008 and 2013 Subaru Forester(s), 1969 Chevrolet C20 Pickup, 1969 Ford Econoline 100, 1976 Ford F250 Pickup
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