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2013 and earlier-Subaru Legacy Prices Paid and Buying Experience



  • I'm looking at either the prem. Legacy with options or a Limited-2.5, non-turbo anyone tried the costco buying program to get their Subaru? (I'm the Portland Or. area)
  • my wife and i looking at the legacy 3.6 R premium

    how much are they knocking off?
    it says some people are getting it invoice, but how do I know that invoice is that price they say it is??

    the car comes to MSRP with destination at $26695
    you think they will take off $4000 off? $3000 maybe?
  • bigdadi118bigdadi118 Posts: 1,207
    edited February 2010
    You should find the invoice price at ... currently invoice is about the price dealer will deal. There is VIP program that is invoice - 2%... you join a club like "Leave No Trace" with min of 6 months then you can request that letter and bring to dealer to lock in VIP program withour any negotiations. Also qualify for any rebate, incentive and options / add-ons are also in invoice -2% pricing, then add dealer doc fee & TT&L

    This is also good for factory ordering on the exact car you want.
  • I doubt you'd get that kind of a discount., which I find to be a much more accurate place to check new car prices than Edmunds and others, shows a 3.6R premium with a sticker of $26,690 in my area (Long Island) might be bought for a "great price" of $24,158. For what it's worth, when I bought my '08 Legacy Limited, the best local deal I could get was 9.8% off sticker and the best deal regardless of location was about 13.8% off. Both of those included $1,000 cash back from the manufacturer. With Subaru continuing to do well and the new models fairly popular (without any cash back, I presume), I don't think you have a shot at $3-$4K off. At $24K and change, the car is still a great value.
  • they are just hard to find oh the H-6

    they have like boat loads of the 4 cylinders!!

    the H-6 is so much fun!!! IT HAS TORQUE!!!
  • ateixeiraateixeira Posts: 72,587
    The 4 banger has some (170 lb-ft) torque, too. ;)
  • After spending weeks of studying different vehicles with my mother (basically anything with AWD) we settled on the 2010 Subaru Legacy 2.5i Premium. After talking to a salesman and discussing what we wanted (CVT, White Exterior, HK Audio and All-Weather package) we go to the dealership and are greeted by a different person. On top of that, it's a silver car instead of white. There isn't a vehicle that fits our order in California or Nevada. The closest thing they found was 100 miles away with some extra things (auto-dimming homelink mirror + cargo tray) that the dealership threw in for free for the hassle. After signing the paperwork, we are told that the car is in fact being sold. However, shortly thereafter (about 5 minutes) they say we signed so it's ours and the other deal fell through. We got the car with about 300 miles on it, but at the end of the day the final price before taxes and whatnot was 22.5k, which is great. Included in that price (besides all those extras) is free oil changes/tire rotations for three years for the hassle and two free gallons of gas. I'm just glad we finally got the car! Dynamic styling, great fuel economy and incredible safety features made it our #1 choice. Haven't had a Subaru, hopefully it's worth it!
  • Just got graphite grey 2010 Legacy Auto Prem PZEV All-Weather for under 22K. Ours has only 20 miles on it.
  • ateixeiraateixeira Posts: 72,587
    Congrats to you (and baccus).

    Hopefully the dealer treats you better when it's time for service. Perhaps it was out of their control (the other dealer tried to sell it out from under them).
  • skomanskoman Posts: 24
    2.5 Limited 4cy CVT Auto w Auto Dim Mirror (homelink and compass)All weather mats, and XM Sat Radio $24,613 plus TTL. True car had the following numbers which matched Edmunds..

    Sticker $27,486
    TruAverage $ $26,131 (local)
    Invoice $ 25,823
    TrueCost $ 25,019

    I felt this was a very good deal if truecar or edmunds is correct about what other people are really paying. I specifically bought because I wanted a car that looked like the Camry SE, but drove like a Honda Accord with Toyota/Honda/Subaru reliability and had AWD and Hwy mileage over 30 mpg. I just sold my 13 year old Impreza OutbackSport for $2000 with 208,000 miles on it and I bet it will go another 100k easy.

    I did luck out that the exact car I wanted arrived at the dealership the day after I contacted dealers for quotes and I closed a deal 4 days later. My guess is they got their $26k and they have 90 days still to pay Subaru.

    Was this a good deal or a great deal ?
  • easypareasypar ColoradoPosts: 191
    I think I'd call that a great deal. I had some items that you didn't, about $700 more I think, and paid about $850 more than you paid.

    Where are you located and what's the name of the Subie store? I'm sure others who are lurking here will patronize them.

  • skomanskoman Posts: 24
    Ganley Subaru of Wickliffe OH is where I bought and they were awesome. Super professional and accomodating, very competitive quote right from the start, valued my business and my time, all around the best dealership experience I ever had.
  • marvinlee1marvinlee1 OregonPosts: 51
    Paid $27,000 cash for new car with no accessories, including no sunroof, except for auto-dimming mirror with compass. Price included the transportation charge and full tank of gas. I paid the license, plates, and registration fees.
  • mikel12mikel12 Posts: 17
    It's my first time experiencing Subaru and I must say I like it quite a bit, after comparing it to VW sportswagon TDI and Ford Fusion Hybrid. I'm looking to buy Prem PZE CVT of either 2010 or 2011. I went to Carr dealer yesterday but they're asking for 3000 OVER suggested retail price for the 2010, which I thought is ridiculous. Does anyone have good experience with a dealer/salesperson in the Portland, Oregon area?
  • easypareasypar ColoradoPosts: 191
    What the heck? Over MSRP for the 2010s, when they have 2011s on their lot! Craziness. I have no recommendations for Portland but I do recall some discussion on here a couple of months back. Check the Outback prices paid forum as well.

    I was in my local dealer today and my salesman told me that Legacy and Outbacks are flying out the door, but he still said he'd discount a '10 or an '11 for me if my wife was interested in the Outback. Since my Legacy ($2700 +/- off of MSRP) is only 6 months old we're not looking to replace my wife's Lexus for a couple of more years.

    Good luck on your hunt.
  • mikel12mikel12 Posts: 17
    edited June 2010
    MSRP 24900 and invoice 24000. Is it a good deal? It's almost as basic as I can get. Should I get it or wait for the 2011? Has anyone purchased similar models and how much did you pay?
  • easypareasypar ColoradoPosts: 191
    On a basic model like that I think 1500 under invoice is pretty good. The '11 Outbacks are on the lot where I am (Colorado) and other than the outside mirror I don't see any change. If you want a Legacy now I'd go for it.

  • cfkidcfkid Posts: 30
    Hello everyone. I'm in the market for a 2010 Legacy 2.5GT Limited with Moonroof and Nav. I'm a VIP member, so I can get the car at invoice price, which is about 2500 under sticker. I have a few questions, however. Can I do better than that on a 2010? Second, I have heard that there is a Volume Incentive on the GT's. So, if the dealership sells one, they get $xxxx, sell two in a month and get more, etc.

    From what I've read, I am eligible for any regional dealer and factory incentives. Does this mean that I should get that volume incentive too? I'm not being told that the dealer gets this incentive by my sales rep, so how do I figure it out. Can I actually call Subaru to find out?

    Also, I'm being low balled by about $1700 on a trade in. They should EASILY be able to pay it off, but are about $1300 under my payoff. Any suggestions for pushing that number somewhat higher? Thanks in advance.
  • nemo10nemo10 Posts: 4
    How much is a good selling price (not include destination charge, tax, title etc) for a 2011 legacy? Should it be above or below the invoice price?
    I am in Southern California. How much should the OTD price be? Thanks.

    This is what I am looking for:
    2011 Legacy
    Base 20995
    CVT 1000
    PZEV 300
    AWP+HK+Moonroof 2790
    Destination 725

    Total 25810
  • mikel12mikel12 Posts: 17
    Just FYI, hope this info helps anyone.

    We've been going to ALL subaru dealers around here. The lowest we were able to get on 2010 Legacy premium with weather pkg and moonroof (CVT) was 22380. I am not sure what the invoice is (~24980) because they ALWAYS showed me invoices that were above our negotiating prices and said they were losing money. Anyway, I think the best way to purchase a subaru car is go to the dealer's website, look at what they have in stock, and get a quote or make an offer if you roughly know how much you're dealing with. That's the way we got ours and I think it's the best way to go.
  • pam4waterpam4water Posts: 14
    edited July 2010
    I'm looking in the Pittsburgh area at buying a 2010 or 2011 Legacy -- the closest I can get to the base model -- with an automatic transmission. The 2010 Legacys seemed to have disappeared. I got a price of $20,848 (+ tax & plates) or ($22,329 out the door with 6% tax $1,251). That was forthe darker blue 2010 Legacy 2.5i Premium could not make up my mind and now it's gone. Was that a good price? I just notice the price for plates was $230.15 that seems high. The subaru website lists a 2.5i without the Premium pages but I don't see them in any of the dealers inventory. Are they like the base model for Camrys only sold a fleet cars?

    A couple of the dealers near me have 1 each of the 2010 caramel colors 2.5i Premium left. I guess that is not a surprise. When I view the dealer inventories on line they show a dozen of outbacks and Foresters in stock and only 1 or 2 Legacys. And the 2011 seem slow in arriving. I'm almost thing about switching to a Forester if the Forester's road noises are too bad on the highway. I just bought pricing report for a consumer magazine. It was not really very helpful. Fitz Automall doesn't have a Subaru deal instate I'd have to drive Maryland to buy from them which seems a bit far.
  • I just got home from buying a 2010 Graphite Gray Legacy 2.5GT w/ moonroof, spoiler, XM and all-weather mats and I was out the door for $26,350 including all fees/taxes/doc, etc. I am thinking of having them add the auto-dimming rear-view mirror with homelink and the fog lamps. I live in NH and bought the car at Exeter Subaru in Stratham. Pretty easy to deal with. This was the advertised price and they would not budge a dime. They do have two others on the lot for a similar price (one blue with a moonroof and one gray w/o moonroof).

    I was a little disappointed with the quality of the materials inside the car coming from a BMW 330, but a new 2010 328xi with moonroof, power seat, etc... is about $34k-$35k. Hopefully the reliability is good.
  • skomanskoman Posts: 24
    I agree with your comments on the quality of materials inside the car. I posted my purchase on post 808 here and there are several little issues I have. The passenger door sounds hollow when I close it, like they forgot some insulation or something and the rearview mirror was much too low as it totally created a blind spot in my front field of vision. I had this fixed at an auto-glass shop for $20 as the dealer said they could not help me (disappointing) I have the XM mounted inside the front windshield above the passenger seat and the receiption is poor in the cities and mountains and valleys. In my old subaru I had it on the roof and I had no issues and it seems they have fixed this in the 2011 models with a fin on top. Lastly the driver seat seems cheap and squeeky especially on the left edge where I get in and out. Yes I am a big guy at 275 but I never have this happen in any of the many rental cars I rent monthly for work or in my 13 year old Subaru previous to this.

    The best thing is I am averaging over 30 mpg and I do about 90% highway driving so I am really pleased with that. Too bad the other stuff is not up to par as I hope to keep this 15 years.
  • louk2louk2 Posts: 1
    A 2010 Legacy GT w/ moon roof, spoiler, etc. for $26 K and some change? Was that some kind of promotional price or special discount below invoice?
  • cway77cway77 Posts: 8

    I am going to be looking at an 07 Legacy 2.5i which is black, has spoiler, and moon roof. Dealership listed this at first 17,500 and is now at 15,666. Going to be looking at this soon and just wondering thought on this price. Will I have any bargaining room I am surely going to offer less if I am interested but from what I have seen from pics looks to be in excellent shape. Also thinking about leasing and wondering if I am really coming out a head buying a used vs leasing with the interest rates. Seems like the prices are comparable. Any insight on this would be greatly appreciated. Thanks so much!

  • I own two '08 Subarus, bought new, and the price for the '07 seems high to me. If the car has cloth upholstery, it's probably an SE model and, if I had to guess, I'd say it's worth around $13-$14K. I do remember that the SEs, when they were new, were advertised by dealers at the high-teen to $20K level, especially near the end of the model year. Even today, places like Fitzmall are selling NEW 2011 Legacys for under $21K. About a year ago, Subaru offered me $16K and change for my '08 Legacy Limited with low mileage as part of their buyback program. So, all in all, I don't think there's much to support the dealer price for the '07 you're looking at. I think you have plenty of bargaining room and if the dealer isn't flexible, I'd look elsewhere. It would also help to know the mileage and whether the car is manual or automatic.
  • cway77cway77 Posts: 8
    Thats great info thanks! The seats are not leather and it has 31,000 miles on it. Around here in WI there aren't a whole lot of them around so don't have a whole lot to judge from besides the GT's and that is more of a step up so hard to judge. There was an 06 with 2.5i with 41,000 that sold for over 11,000 here i was just to late so that why I thought the 15,666 seemed high. Looks like it was a three year lease that someone just turned it. Thanks again for the insight much appreciated!

  • edong1edong1 Posts: 3
    2010 subaru legacy 2.5i premium
    MSRP 23739
    Invoice 22514
    Quote 21,000+TTL

    Is this price good?
  • easypareasypar ColoradoPosts: 191
    A couple of months ago I would have thought that was a good price, but now that the '11s are in showrooms I'm not sure. What other "extras" does it have? Or what "extras" (all weather mats, etc) can you get them to add? Are you in an area with a lot of competing dealers like CO or someplace like TX where there is little competition?

    I know someone who got a great deal on a "leftover" 2010 Outback here in CO because the dealer wanted to clean out the last of them, but they wouldn't budge much on the 2011s.

    Good luck

  • Just purchased a Satin White Pearl 3.6R Premium. Options are: Harman/kardon premium audio system, auto dim mirror/compass/homelink, all-weather floormats, puddle lights, and remote engine start. With destination, MSRP is 29,997. Edmunds TMV is $29,055, invoice is $27,784. Price paid was $29,000 + TTL. These vehicles are rare in my area, and I have been looking for months. I know it's not the best price, but I feel it was good deal since I bought the car the day it came off the truck.
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