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2013 and earlier-Subaru Outback Prices Paid and Buying Experience



  • I bought a 2012 Subaru Outback last week and got a great deal at Barber Subaru of Ventura. When I started looking for an Outback about 3 weeks ago I was hoping to scoop up a 2011 and cash in on the year end deals. However, there was not that much inventory in S. California, and I while I was offered some great deals via True Car,they were in Bakersfield, Long Beach and Sherman Oaks and I did not really want to drive up to 200 miles to look at a car that may have been bought by someone else by the time I got there. I went into Barber Subaru with my price quotes and John French, the dealer I spoke with, stated "We will not lose a sale due to price" and then gave me a quote that was about $400 less than one of my True Car estimates. The 2011 was not on the lot, so he located one in the color I wanted and had it brought up here (the deep ruby pearl color) and gave me a price of $24,000 for a really basic 2011 model (I decided not to go for all of the bells and whistles so we could pay cash). Later that evening he called and said "That car sold, but I can give you a 2012 with Bluetooth for the same price. We immediately said "Yes!". The next day our new, gorgeous car was on the lot. We got out the door with taxes, registration and everything for around $25,700. I am not so sure that we would have gotten such a great deal if we had been originally looking for a 2012, but I thought it was wonderful that even though we got a newer car than we were originally hoping for, he stuck to the agreed upon price. It was a pleasure working with that Dealer from start to finish, I must say.

    I LOVE this car. It is so comfortable and looks so sharp. My friends have a 14 year old Outback with 150,000 mi. on it and have had very little trouble with it (no major mechanical issues), so I hope to be driving this gorgeous car for a long time. I was really glad that I did not have to drive all over Southern California in my 11 year old Nissan Altima looking at cars and risking a breakdown, as it has also been very sound mechanically but is probably nearing the end of it's perfect mechanical record at 120,000 mi.
  • skyiceskyice Posts: 21
    When I was still enjoying my 2011 outback 2.5i limited purchased in April 2011, I received 2 recall letters a couple days ago, one for windshield wipe (WVW 32) and another for moonroof (WVW 33). Although they are two small problems, I felt disappointed to see the recall letters as I always believe Subaru was one of the most reliable cars. Maybe it is because outback was manufactured in the States rather than Japan.

    I don't know if there will be more problems in the future. Who knows...

    Why nobody mentioned it in the forum?
  • kyfdxkyfdx Posts: 66,849
    This is the Prices Paid discussion... have you taken a look at the other Outback discussions?


    Prices Paid, Lease Questions, SUVs

  • How "basic" of a car was it?
    Any base model Outback in my area (MI) has at least the alloy wheel pkg, plus a few others such as cargo net, and rear bumper cover.
    I have yet to see one without these "options".
  • jk894jk894 Posts: 5
    What's the dealer holdback on the 2012 Outback? Are there any other "hidden" incentives for the dealer?

    I have a quote on a 2.5i Base with the alloy package that is about $800 under invoice, the MSRP is $26,371. I also have a quote on a 2.5i Premium that is about $730 under invoice, with an MSRP of $27,708.

    I'm wondering if the dealer has more room to negotiate or if this is getting close to a true cost.

    Thank You.
  • xwesxxwesx Fairbanks, AlaskaPosts: 11,000
    Well, you're definitely into the dealer's holdback at that range, so you're getting a great deal either way. True cost to the dealer is probably right at $1,000-1,100 under invoice, and you can get one for that price if it is a high-volume dealer that gets other factory incentives, but their not really making any money on the sale itself.
    2014 Audi Q7 TDI, 2008 and 2013 Subaru Forester(s), 1969 Chevrolet C20 Pickup, 1969 Ford Econoline 100, 1976 Ford F250 Pickup
  • We bought a new Outback Premium 2.5 two weeks ago for $24,395, including the destination fee, in the Chicago area. That was the initial price quote we got from the dealer via the internet/truecar after we submitted our request for internet pricing. They didn't have the color we wanted on hand, but they found one and delivered it to their lot for the same price. Other dealers were will reluctantly willing to match that price, however, they would have required us to choose from their inventory and pay for whatever options were already installed, like puddle lights.
    2012 Outback Premium with the all-weather package and auto-dimming mirror with compass.
  • Wow, that is a great price gattito! $600 below dealer cost according to truecar's site. The best truecar price I can get for the same thing is $25,655, and that is 200 miles away from Detroit!
  • It must have been a good price because the other dealerships that were willing to match that offer have stopped contacting me about buying a new car. Other offers were coming in at a few dollars over $25,000, without the mirror. They charged us $100 for the mirror in the end.
  • We just bought a base model Outback for invoice plus tow package, splash guards, rear bumper cover and floor mats. We paid $25700 out the door. I hope I did ok.
  • Just curious how you get to $600 below dealer cost? Can you shed some lights how you calculate it? Thanks!
  • I am looking for a similar car, what's your price before TTL? Which state did you buy it?
  • I bought the car in Fredericksburg Virginia. I don't have the exact numbers in front of me but it was about $24500. Dealer said it was invoice plus options.
  • @car"pie"
    I used the website based on the info that was provided. they provide you with MSRP, Factory Invoice, Dealer Cost ,as well as average paid. All this is based on the options that you input.
    Hope this helps
  • Thanks, kiltman and walkingdead!
  • Kirstie_HKirstie_H Posts: 11,041
    A reporter is interested in talking with someone who has bought a car, or intends to buy one in November 2011. If you are interested in commenting on your experience, please reply to no later than Friday, November 18, 2011 and include your contact information.


    Need help navigating? - or send a private message by clicking on my name.

    Share your vehicle reviews

  • We got our Outback in Bensenville, a Chicago suburb. $24,395 was our price before TTL and included the destination charge.
  • car31415926car31415926 Posts: 6
    edited November 2011
    Gattito, congrats on the purchase, that is a great deal! Is it automatic transmission? what's the MSRP and invoice price including destination fee?
  • Mind sharing your quote for the 2.5i Base? Is it about 24k including destination? Which state are you from if you don't mind?

  • austin tx. 2012 outback premium AWP, had quite a few options, MSRP was around 27.8, got it for 25.7k before TTL, about 300 under invoice. good luck, it is an excellent vehicle!
  • Thanks!

    Just drove home a 2012 outback 2.5i with Alloy Wheel Package and CVT (also rear bumper cover and floor mats). MSRP is 26.5k, got it for 24.3k before TTL. Appreciate the feedback on this forum.
  • Just ordered our new car! 2012 Subaru Outback 2.5i Limited (without moon roof or PVEZ) in white with Popular Package 1B (auto dimming mirror with compass and home link, floor mats, splash guard and bumper cover). Our out-the-door price was $28,626. By the way, my turn key price was less than the True Car price without ttl. I appreciated all the information from this forum to help me negotiate. Thanks!
  • If you don't mind me asking what was your agreed upon price before TTL. These can vary by state, etc. Thanks
  • I paid $27,250 which included the destination fee of $750.
    MSRP on it is $30,019
    Factory invoice is $28,039
    Dealer cost is $27,162
    I couldn't get another dealer to even talk to me once I got it to this price.
  • Hi, just had a car quoted and want to know if it is a good price. True Car says it's a great price, but I'm not sure how acccurate this is. Quote was for a factory ordered 2.5i Premium CVT car for $28,366 plus taxes, and fees. It is a 2.5i Premium with a number of options and accesories. Options include All-weather, moonroof, auto-dim mirror with camera, puddle lights, body-side molding, splashgauards, cargo nets, and bumper cover, wheel arch moldings, trailer hitch, bumper underguards, side window deflectors, and hood protector. Supposedly, is about $500 under invoice for the car and options. I was also told it could take 3 months from factory. Is this about right? What have others paid for a nicely equipped 2.5i Premium. Thanks.
  • tripeltripel Posts: 12
    edited November 2011
    Seems like a great deal. It also seems to vary depending on where you are. Im in the NYC tri-state area and have had a hard time getting dealers to go down in price. Pretty much I've seen is getting the actual sticker price out the door (ie getting him down as much as the ttl cost.). 31k for a 2.5 limited with moonroof

    EDIT -- sorry, misread this a limited, not premium. At 500 below invoice that's not amazing -- you should be about to do better. As above, if you can get out the door for their listing price (ttl included) then that seems good to me. Others agree?

  • Subaru has just lifted a "stop-ship" which was caused by a faulty master cylinder in the OB, Impreza, and Legacy built between 10/17 and 11/23 or so. Shipping should resume shortly so any buyers may want to wait till inventories have come up before venturing out to their dealerships. Better deals may be had if they end up being overstocked. I guess they had thousands on the lots in Indiana.
  • Hi All,

    We received a quote from a dealer for an outback 2.5i Limited with moonroof package.

    MSRP: $31,706
    Dealer Offer: $29,300 including destination charge.

    I'm a new buyer and I just want to know if this is a good deal.

  • xwesxxwesx Fairbanks, AlaskaPosts: 11,000
    That's $500 under invoice, so yes, that's a good deal.
    2014 Audi Q7 TDI, 2008 and 2013 Subaru Forester(s), 1969 Chevrolet C20 Pickup, 1969 Ford Econoline 100, 1976 Ford F250 Pickup
  • achalachal Posts: 2

    Sounds like you got a good deal. I am also looking to buy a new Subaru Outback, hopefully in next two weeks. Can you tell me the name of the dealership you bought your outback from ?

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