Tony Stark Would Approve - 2015 Jeep Renegade Trailhawk Long-Term Road Test
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Tony Stark Would Approve - 2015 Jeep Renegade Trailhawk Long-Term Road Test
Attractive interior trim in the Edmunds Long-Term Renegade.
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But why, WHY!?!?? does every parking brake have to electronic now? What was wrong with the handle?
Why did you not get the MySky option? That's probably the coolest feature on the Renegade.
There are several points to address your question:
1. Plastic is much cheaper to produce than metal, even in volume. However, even the volumes the Renegade will see are not very high in comparison to other consumer goods. Cost containment would be critical for Jeep's entry-level product. That vent piece might be $0.20 in plastic, but $1.20 in metal. That difference multiplies across many parts, and includes secondary issues like mounting methodology and even protection of the parts during shipping from the supplier. Also, design revisions are easier in plastic than metal.
2. Low cost aside, the Renegade's target audience wouldn't appreciate or want to pay for metal pieces. Metal pieces don't translate into sales. That's for Aston Martin.
3. Plastic can be molded in far more interesting ways than metal, and with better detail.
4. Plastic can perform much better than metal under many circumstances. For instance, a dropped cell phone won't dent the plastic shifter cover, and plastic touch points won't fry your hands like metal can.
So, it ends up being a complex tug of war between engineering, marketing, and the accountants.