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Toyota RAV4 Prices Paid and Buying Experience



  • luphamlupham Posts: 4
    Hi, we are getting quotes of around 28400 after the current 500 rebate for a V6 4WD Limited with the QY, TO, BC, and CF-R options. Northern California.

    Edmunds and other sites have the true invoice as 27510 for those options. Is this a fair/good deal?

    Seems most people are claiming they are getting true invoice pricing for their Rav4. So far, most aren't even willing to take the 3% over 27510 (before rebate) that I'm offering! What's the deal here?? Bad time to be looking or I'm just not good enough at dealing? Would appreciate any help/tips.
  • Getting a good deal also has A LOT to do with the dealer's supply. If they are oversupplied, they will give you a better deal to move a car. The geographical area plays a factor. If your area doesn't have many dealers or the supply is low on that RAV4, a good deal will be harder to find. And they know what other dealers have.

    So there are many factors at play, besides your negotiating skills.

    Best advice that I can give you is to go in ready to buy ON THE SPOT and you give them your price, not let them give you their price. If they take it, great. If not, you say "Thank you, have a nice day".
  • On 3/31/09, I leased a 09 Limited, 4WD, cloth.

    The sticker price:
    25,880 car
    40 RL (daytime lights)
    900 SR (moonroof)
    199 CF (carpet)
    745 destination
    27,764 total MSRP

    This is what I calculate based on the figures in the lease agreement:

    Sale price: 25,700 + maintenance plan (495) + gap insur (195) + acquisition (650)= 27,040
    residual: 16,537 (60% of MSRP)
    MF: .0009
    payoff old Rav 4 (2 payments left, $810 total)

    depreciation: $291.75
    finance: $39.22
    tax (8.375%) $27.72
    payoff old Rav4 $22.50
    Lease payment SHOULD BE: $381.19

    I got it for $357/mo, with basically no money down ($500 down for 1st month, DMV, fees, etc).

    I think I got a pretty good deal. The salesman told me there were no incentives at the time, but I'm pretty sure there was a factory-to-dealer cash still available in March. No?

    I bought it at Queensboro Toyota, but I DO NOT RECOMMEND THEM. This is the second Rav 4 I leased from them, but they won't be getting any of my money ever again. The salesman lied to me, and later tried to convince me that I misunderstood. As we were negotiating I tolf him exactly what I wanted (apart from the car and options, I wanted maintenance and gap insurance), he came back with $358. I said $350/mo "out the door" and I'll take it right now. He said $355. I said NO, $350 I said "OUT THE DOOR" again. He said ok.

    He charged my $500 and started on the paperwork. In the itemized bill, he listed the options and maintenance, but no gap insurance. I asked and he said, that I have to go talk to another guy about it and it's extra. WTF? I thought that "out the door" is all-inclusive of taxes/fees/charges. Did I misunderstand? I was pissed but wasn't going to let a good deal go over $7/mo extra. But it wasn't the money, it was the lying and the deceiving that angered me. So, it ended up being $357/mo with the gap.

    Email me for the saleman's name, if interested. Click on my username and it will give you my email address.
  • I visited a dealership in NJ today & found 3 vehicles of interest:
    2006 Rav-4 v4 AWD-34k miles-18,995-I passed on that one because he wouldn't budge on the price.
    2008 Camry LE v4-30k miles-$15,695- maybe
    2008 Rav-4 V4 FWD-21k miles-17,797 otd (original listed price was 18,995)

    All of the vehicles listed above are Certified used. I'm starting to question if paying the extra for certification is really worth it....I know I sound cheap...No judging ;) i'm frustrated with the process (searching, dealership visits and all that stuff) :(

    I'm not expecting you to answer the Camry question but i'd like to know if the Rav-4's are good deals. I'd prefer a used V6 Rav-4 but i've been having a hard time finding one.

    Thank you Wonderful People!! ;)
  • kkrtrekkkrtrek Posts: 51
    I can't really answer your questions about the used prices, but I have a suggestion. If you are willing to pay $18k (assuming you are) for a 2008 with 18,000 miles, why not look at a new 2009 base model. You get the quicker, better mileage, new 4 cylinder engine, a brand new car, and a rebate. I would think you could get a base RAV for under $20,000 (counting the rebate, but not including TT&L). Just a thought.
  • bigdadi118bigdadi118 Posts: 1,207
    I left clicked your user name and it shows me your yahoo adress starting with frank....
  • bigdadi118bigdadi118 Posts: 1,207
    We paid 2007 RAV4 in 2007 $18,888 + doc fee + TT&L on new 4x4 base I-4 ... so you can get close to this price or little higher.
  • alamocityalamocity Posts: 680
    True, however users also have the option of using a carspace email address as well.
  • marcusnmarcusn Posts: 1
    Thanks to all the information on this thread, we just closed on a 2009 RAV4 Ltd, 6cyl, QY, BC, CF-R, TO, FE, Black Forest Green over Ash Leather interior, near Chicago, IL. Dealer showed a "invoice" of $28,846 and asked me to make an offer. Told him that the invoice included TDA of $450+, which I would not pay. Since the car was a rarity in color, and the salesman had gone to the trouble of getting it from another dealer, I offered $28,200. He was gone 5 mins and came back and accepted. Then the rebate, so the real car cost was $27,700. Since taxes here are so high, OTD was $30,650.(Gave him the $150 doc fee, then taxes and new plates, no aftersell warranties or the like) Thanks to all who post here and hope this post can help others get the best deal.
  • new2boynew2boy Posts: 4
    I am going to got a RAV4 in MD area. How can you get both $500 rebate and 4.9% financial? Which dealer were you in? I asked several dealer, they did not give me rebate if I ask financial.
  • maddeydmaddeyd Posts: 1
    Great Forum!
    Upstate New York, Rochester, in 2 days going to close lease deal on Base RAV4 4X4 Pyrite w/beige QV, FE, CF & MF for total cost = MRSP $ 24,063. OTD for $267 for 36 months. Down payment of $1000. Dealer had advertised $269 "Sign and Drive" with no down, but this included recent graduate incentive of $1000. Not being a recent grad I put the $1,000 down. The residual in $14,527. The taxes, title, registration, destination and acquisition fee are all included. Think I got a great deal but not sure. Maybe dealer will stick it to me when I sign!!!
  • mdcar1mdcar1 Posts: 4
    Financing thru other banks, not Toyota, so that you can still get the rabates.
  • fitmissfitmiss Posts: 13
    I'd like to use a print out of Fitz Mall to take to my dealer as a comparison. I'm looking to buy a 4WD V6 Limited in Sliver. I'd like it with mats, body side moldings, wheel locks&mudguards.

    FitzMall has 5 of them. The Silver one is 800+ more than the Blizzard Whilte with no explanation. I'm guessing there is navigation or a 3rd seat but can't say because that is not how the description reads. I can take a printout of the white but they will say it isn't the same car!

    2nd Question: I'm in NJ, and my Father is in PA. There is a 500,00 rebate in PA. Is it worth it to buy out of state? Are there any hidden or extra costs or downsides?
  • KamryKamry Posts: 18
    I purchased my 2009 Rav4 V6 Limited in 2/09, silver with erverthing but nav no side moldings and no rebate.

    I have posted this info before but here goes again. I purchased a 2009 Rav 4 V6 Limited with everything but navigation, with 5 piece mats, winter mats, mud guard, exhaust tip, leather and heated seats, moonroof the works for $28,187.00, out the door $30,0??.00. I am sure the dealer still made a decent profit. I live in PA and made my purchase in mid Feb. Hope this helps. Keep in mind Toyota should now have an incentive for the 09's which I did not have. Good luck.
  • magoonmagoon Posts: 32
    FitzMall has 5 of them. The Silver one is 800+ more than the Blizzard Whilte with no explanation. I'm guessing there is navigation or a 3rd seat but can't say because that is not how the description reads. I can take a printout of the white but they will say it isn't the same car!

    The silver is optioned differently than the white......and is noted as such in the details. So what explanation do you need?
  • mrnice1mrnice1 Posts: 2
    I want to buy 2009 rav4 ,v-6,FWD limited , but i'm told that they are not sold in New York state and 4x4 is only sold in limited trim. Why is that?And can i buy it in another state where fwd limited trim is sold?
  • luphamlupham Posts: 4
    2009 Rav4 V6 Limited AWD Silver: Dealer Invoice 28745 - came with QY, TO, BC, and Premium Accessory Package (floor/cargo mats, cargo net, first aid kit).

    Got it for 27495 + TTLD.
  • funguy123funguy123 Posts: 94
    WoW.. That's $1200 Under Invoice. How much did you pay in dealer fees (not Tax, Title etc..)?
    Would you mind sharing your MSRP and OTD price as well?
  • fitmissfitmiss Posts: 13
    I'm trying hard to buy a V6 Limited but am hitting brick walls with dealers. Now Toyota has cut back production of the RAV4 supposedly due to the economy. I'm trying to buy a V6 Limited and the dealers are upping the price 500.00 saying that the RAV4s are "Scarce". It is very frustrating and I hate playing the game. I am probably going to have to wait a while because I am not paying more money than I should. I've gotten this same line in the Philadelphia area and in N. NJ and am really frustrated. I've sent my Father in to deal with them and he's gotten the same line.
  • funguy123funguy123 Posts: 94
    I here you.
    I had the same experience. I think there is one of the two things, either Toyota dealers don't have as much profit margin as other brands or they know you will come back because.. well it's Toyota.

    I would say keep your options open, don't fall in love with one model or company. Of course you don't want to buy something you don't like but keeping open mind may lend you a right car at right price.
  • newbeeenewbeee Posts: 10
    Please help.
    I have an offer of $27,694 + TTLD on a rav4 V6 Limited 4x2 with QY, BC, FE, TO, P4, CF, SF, MF...Black Forest Pearl w/ Bisque interior. I won't be able to get the car until the end of the month. Dealership says if the incentive went up, he will subtract the difference in the incentives from the offer. Does this sound like a good deal? Thanks!!!
  • funguy123funguy123 Posts: 94

    What is MSRP for this car. What is dealer invoice (if you know)? without looking at those numbers this deal looks good. But I would say give us those numbers and you will get more accurate response.
    Also, I am assuming rebate is included in this price.
  • newbeeenewbeee Posts: 10
    Thanks funguy123!

    I don't have the MRSP for this car because it's still being "assembly" at the main distributor (according to the salesman). But I went online and added up the costs:

    4x2 V6 Limited: $27,265 (already included destination charge)
    BC $475
    QY $1,360
    TO $160
    CF $199
    P4 $349
    SF $75
    MF $99
    Total: $29,982 --> MSRP

    Toyota is currently giving a $2,000 Extra Value Options Package discount. Plus the incentive rebate. So, I'm guessing the dealership would still make a good amount of profit out of the offered price as well. Will this be a good deal or could I negotiate it better?
  • funguy123funguy123 Posts: 94
    I think you should be able to do better. If you look at the fitzmall prices, they are usually $3k less then MSRP (including rebate etc..). I am assuming you have $500 rebate and you are not taking the rebate instead of 3.9%. So I would say somewhere around 27K would be a good deal.
    But This is very by region, I am not sure which region you are in and how many dealers are around but I would say ~$3K under MSRP is a good deal. Now, if you really like the car, you may take $2.5k under MSRP.

    Hopefully this will help.
  • gerri1gerri1 Posts: 11
    I am in the market for a 2009 RAV4 and here is a quote I received from a dealership in the Bay area:
    2009 Toyota Rav4 4WD Ltd V6 in Black/Ash interior (model 4453)

    Black/Ash Leather

    FE - Emission
    BC - Integrated Back Up Camera
    QZ - Extra Value Package included Navigation, Moonroof, JBL Stereo
    TO - Towing Prep Package
    CF - Carpet Floor Mats/Cargo Mat
    DK - Preferred Owner's Portfolio
    MSRP - $31554.00
    Dealer Invoice - 29,426.00
    VIP Sale Price - $29,926.00
    There is a cash incentive of $1,000.00 for the Rav4 which ends May 4th, 2009.
    I've asked why this 'incentive' suddenly ends tomorrow and awaiting a reply. Question is if this is a good deal or not? I think the OTD purchase price should be no more than $28,500 based upon what I am seeing. What do you think?
  • alamocityalamocity Posts: 680
    TDA is short for Toyota Dealer Advertising a fee that Toyota adds to the invoice price.
  • fitmissfitmiss Posts: 13
    I am picking up a new RAV4 in a few days. I added:

    Body Side Molding
    Cargo Tray
    Wheel Locks
    Mud Guards

    All is well except the dealer doesn't want to give me the cargo mat since I am getting the Cargo Tray. I thought it was a 5 piece set. Even though I'll have the tray, it sort of bothers me that I won't have the cargo mat as well to match the others.

    What do you all think? Can I buy the cargo mat separately to match the other 4 pieces? If so, where and how much do you think it would cost? Maybe I should take the mat and buy the cargo tray myself?

    Thanks for your opinion.
  • newbeeenewbeee Posts: 10
    Thanks funguy123!

    I have already put down a deposit for the car. For $300 more, I get a Remote Start, cargo net (not the same one as it comes with the car), and the 5000miles maintenance service for free. It came out to be $28k even.
    I finally agreed to that price because there are only 3 dealers in my metro area, and 2 of them have managers who came out and told me off immediately when I offered $27.5k. Also, I'm getting the color I want with only options that I wanted instead of all the added stuffs I don't care for.
    Overall, I know 28k is not be the best price out there but I'm very happy with the decision since a month from now, I get to drive a brand new car instead of continue to drive the old car until a "great deal" comes along. ;)
  • funguy123funguy123 Posts: 94
    If you add things up you got the good deal. Remote Statr (~300 to 400) + free maintenance. This will make up for the few hundred that you are going to pay.
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