Do the Internet prices have room for negotiation?

I'm looking at 2013-2014 Camrys for commuting and using Autotrader.com are the prices listed there by dealers negotiable? If so, what leverage can I use to negotiate? Kelly Blue book?
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The TMV price is a "fair" price---not the lowest possible price you might get by jumping from dealer to dealer and grinding away for hours. But TMV will tell you if you are being offered a decent price, and if TMV is lower than that Internet price, you know for sure you have room to negotiate.
The other great leverage in bargaining is the ability to just stand up and walk out of the showroom. If you can't walk, you can't negotiate. If your offer was too low, and you leave the dealership, they won't ask you back.
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