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Hyundai Sonata 2006-2007



  • mamamia2mamamia2 ChicagoPosts: 707
    The dealer must have made an EXTRA $3,000 that day, wouldn't you agree, Miami? OK, maybe only $2,000, poor chap...

    But at least flc2006 didn't buy that stupid Camry, to his credit.
  • bhmr59bhmr59 Posts: 1,601
    Thanks for your posting. I was trying to come up with a way to tell the guy that he "probably" didn't get a very good deal.
  • johnap2johnap2 Posts: 105
    Almost true, however, there is a lot of room to haggle when it comes to "invoice" price. Invoice is NOT the price the dealer paid for the car. One of the oldest tricks in the book is the $1 over invoice ploy! It does not take into account dealer holdback, dealer flooring assistance, and other costs rebated to the dealership after the sale. Most consumers think they got a good deal for invoice, but this is not always true. True dealer cost is usually far below invoice and can be used to haggle if the consumer knows what this price is. The only way to find out this price is to research it as it differs car to car and brand to brand. A good price to pay for a car is 5% above TRUE dealer cost. I was able to get my GLS for more than $1,000 below invoice PLUS rebates. A few days of research really paid off.
  • miamixtmiamixt Posts: 600
    I'll challenge your research over my luck, and we could see who fared better?. Invoice plus bundles of $Cash$ back works for me anyday.:shades:

    Of course I agree with most of your post as well!. Could you tell us how your research led to the TRUE Dealer cost though. :confuse:
  • I too would be interested in learning where you researched to find the true dealer cost.
  • bhmr59bhmr59 Posts: 1,601
    The old trick you are mentioning is usually $1 (or $25) over dealer cost, not "invoice" of a particular vehicle. "Dealer cost" can incude many things such as rent or mortgage on the dealer lot, insurance, property tax, employee costs, utilities, etc.

    Yes, you are correct that invoice does not include holdback and factory to dealer incentives and at some delalerships includes and adversing fee (which I think is bogus or at least something the consumer should not pay).

    The dealer does have to make a profit, other wise he won't be in busines what you need him again. I expect the dealer to make money when he sells me a car, I just don't want him paying for his kid's college based on selling me a car. :)
  • johnap2johnap2 Posts: 105
    Of course the dealer has to make a profit. I agree completely with you. I think the problem is many customers are paying WAY too much money and are going in and being blindsided. The key is giving a FAIR profit. I stated I think somewhere in the area of 5% is reasonable in my posting.

    It is unfortunate, but many people go in to buy a car without having any clue how much it should cost...they just want to know "how much is it going to be every month." A dealer loves those kinds of customers!
  • johnap2johnap2 Posts: 105
    Below invoice and bundles of cash back agrees with me even more. I would rather have an understanding of what I'm up against and not count on luck. There is a reason Las Vegas resorts are so lavish...and it ain't because the players are lucky.

    I started my research by paying the $12 or so for the vehicle specific report on They break down the numbers which can change almost monthly which include various manufacturer to dealer incentives. Next, I completely read which I found to be very useful. They even give downloads of Excel worksheets in order to compare several deals you are contemplating. I then went to in order to figure out the Hyundai-specific dealer holdback percentage. After getting some of the numbers I went to for comparision purposes as a starting haggle point for my local dealers. After receiving several quotes in writing from dealerships, all via fax or email, I then negotiated with my select dealer until the deal was complete. I also found it important to ensure all cash rebates were applicable AFTER the deal was done...not as part of the haggled price!

    There are a lot of informative automotive websites I visited in addition to the above stated, but it has been over a year so I cannot remember them all.
  • patpat Posts: 10,421
    Um, do you realize every bit of that information is right here at Edmunds? And it's all free!! ;)
  • snakeweaselsnakeweasel a Certified Edmunds Poster.Posts: 13,417
    A good price to pay for a car is 5% above TRUE dealer cost. I was able to get my GLS for more than $1,000 below invoice PLUS rebates. A few days of research really paid off.

    You are promoting a misconception. The price of a car is more driven by the market than what the dealer paid for it. Try buying a Prius for 5% over the TRUE dealer price. If I have a hot car with a waiting list of people willing to pay sticker plus why should I sell it for 5% over my real cost?

    True some cars you can get it that low, others you cannot.

    2008 Sebring Ragtop, 2011 Hyundai Sonata.

  • snakeweaselsnakeweasel a Certified Edmunds Poster.Posts: 13,417
    The key is giving a FAIR profit.

    What is fair is what the market will allow. If the market allows a dealer to make only 5% thats fair, if its 10% thats fair, if its 50% thats fair, if they lose 10% that too is fair.

    Basically whatever they can make on a free market is fair (provided they do nothing that is immoral [very subjective] or illegal).

    2008 Sebring Ragtop, 2011 Hyundai Sonata.

  • backybacky Twin CitiesPosts: 18,905
    Where in can we find the details on manufacturer-to-dealer incentives on specific models? I haven't been able to find that yet.
  • That information can be found when you check the incentives page. They are referred to as marketing support. Example 06 Accord has a $750.00 manufacturer to dealer incentive.
  • backybacky Twin CitiesPosts: 18,905
    OK, I see it. Thanks. It appears the information is incomplete. For example, we have been told by some buyers that there are marketing incentives on the Sonata, but they do not show up.
  • johnap2johnap2 Posts: 105
    I was referring to the Sonata, which isn't exactly in the same category as a Prius. I understand your point, but there is no waiting list for a least not yet :shades:
  • snakeweaselsnakeweasel a Certified Edmunds Poster.Posts: 13,417
    Granted the Sonata can be had at below invoice but it is due to the supply and demand functions more than the cost to the dealer. Not only that but the supply and demand of each particular trim in each particular area of the country and luck of the draw in timing.

    2008 Sebring Ragtop, 2011 Hyundai Sonata.

  • So what's the difference? I think I've heard somewhere that Hyundai transfers both warranties, but Kia doesn't let you transfer the powertrain warranty. A Sonata goes for about a $1000 more than an Optima(used 05 or 06) What about maintenance? If it's true with Optima you can't get an aftermarket battery, is it the same with Sonata?

    What else? I don't notice very many 4 cylinder automatics on Sonata, but I do notice quite a bit of 4 cylinder Optimas.

  • backybacky Twin CitiesPosts: 18,905
    Hyundai's powertrain warranty doesn't transfer to other owners; the bumper-to-bumper warranty transfers to the 2nd buyer.

    One big difference between Optima and Sonata is that ABS/traction and ESC are standard on all trim lines on the Sonata, while they are not available on the Optima LX and optional ($1095 total) on the EX. The Optima has a few features or options not available on the Sonata such as leather, alloys, and telescopic wheel with the I4. Maybe that is one reason you see more I4 Optimas than I4 Sonatas, but probably more because the V6 in the Optima has 49 fewer horses than the V6 in the Sonata; the V6 in the Optima has only 23 more horses than the I4.
  • A 2006 Sonata GLX perspective after 90 days and 10,000 miles. I'm in large equipment sales and do alot of driving, so this is the opinion of an owner who spends an inordinate amount of time on the road. Anyway...

    The Good:

    - The most comfortable seats in its class with ample room for broad shoulders. Much better than my wife's '06 Malibu (company car).
    - 26.8 MPG combined. I haven't reset the trip computer for 2 months. Two-thirds wide open hwy (65 to 85), one-third city streets.
    - The V6 is great!!! Plenty of power/fun to drive.
    - Cut a sidewall on a Michelin at 5k miles. Went to Discount Tire, the manager called Michelin, and they authorized a 70% price cut. Hooray!!!
    - Absolutely the quietest car I've ever owned. Very minimal road noise.
    - Invest the $55 and put on a set of the OEM mudguards. You don't even notice them and they REALLY keep the road grime off the paint.
    - "Thanks, but it's not an Accord". I do get frequent comments about the styling.
    - Stock CD stereo sounds fairly good - Love the MP3 capability.
    - Large trunk. Or in my son's words, "You could get 4 or 5 bodies in there".
    - No complaints from occasional back seat riders about legroom.
    - Drove the Accord, Camrey, Altima, Mazda 6, and Corolla before buying the Sonata - I still swear it's wider and roomier than all of them.
    - A "true" tilt wheel, Not that up/down wannabee found on all the others mentioned above.

    The Bad (OK, not really bad, but...) :

    - Hyundai paint (I've got the triple-coat pearl) is not as durable or thick as most. Every rock chip goes right thru to the metal.
    - The shifting on the 5-speed auto can be erratic. The service manager at the dealer told me there was talk of "re-chipping" the electronic shift.
    - The stereo controls on the steering wheel are very minimal. there's no on/off, channel select, or CD track selector.
    - Silly cartridge type oil filter similar to Mazda.
    - No rear spoiler available as an option. The Sonata's rear styling literally BEGS for one (check out the next Accord you pass).
    - At 125 mph (the middle of nowhere in SE Idaho), it does get a little "light on its feet". I don't make a habit of driving at those speeds. One-time deal - I could resist.

    The Ugly (and it was mostly my fault):

    - Be careful with the electronic shift. I was driving along one morning and had to hit the brakes hard to avoid the "navigationally challenged" individual in the next lane. An entire cup of coffee went from the cupholder to the shifter opening. I pulled over to clean up the mess and when I re-started, the transmission would only operate in 1st and 2nd gears - changing between the two every 4 or 5 seconds. I limped the 10 mile home and called the Hyundai Nat'l Service number. After a brief explanation he asked, "Cream and sugar?". I said "No", and he told me that I'd be OK, just let everything dry ouy. I opened the windows, pointed a fan into the car for 18-20 hours, and everything was good to go. Not until AFTER this little experience did I notice the flip-down spacer for smaller cups. Lesson learned... again.

    Final Thoughts:

    - Every time I come home from a trip (usually involving rental cars) I appreciate this car even more.
    - Glad I didn't get the sunroof - a way overpriced option.
    - Where can I find a Spoiler!?!?!?

    Just My Humble Opinion...
  • mamamia2mamamia2 ChicagoPosts: 707
    Good, interesting report! Thank you.
  • Buy the studie lip kit it makes the sonata look so sexy
    its only $995 also buy the quad exhaust :)
  • There is no crime in paying MSRP or more for a car. It does make for a very enjoyable car buying experience and may net you some extra good will in the future from your dealer too.
    Car dealers need to make a living and some like to indulge in a few extravagances too. Don't begrudge them a few full price deals.
    MSRP for a new Sonata is a fair deal. I say everyone should be so fortunate as to be able to walk in a pay full MSRP without straining their budget.
    And besides, if more people pay full boat, then the dealer can more easily afford to sell me a new one every once in a while for less than 60% of MSRP.
    So, congrats flc on your new car purchase! I'm sure you'll enjoy it. It's a great car, whether it is an '06 or '07.
  • miamixtmiamixt Posts: 600
    Gee, it was only $950 when I clicked on the link. I assume the other $45 goes to you?. And the pics, are those yours?.
  • miamixtmiamixt Posts: 600
    "MSRP for a new Sonata is a fair deal!."

    "And besides, if more people pay full boat, then the dealer can more easily afford to sell me a new one every once in a while for less than 60% of MSRP".

    I like the way you think Joe!
  • snakeweaselsnakeweasel a Certified Edmunds Poster.Posts: 13,417
    And besides, if more people pay full boat, then the dealer can more easily afford to sell me a new one every once in a while for less than 60% of MSRP.

    If more people are willing to pay MSRP then the dealer would be a fool to sell it to you for 60% of MSRP.

    2008 Sebring Ragtop, 2011 Hyundai Sonata.

  • mamamia2mamamia2 ChicagoPosts: 707
    If more people are willing to pay MSRP then the dealer would be a fool to sell it to you for 60% of MSRP.

    --You actually had a very good point, snake. Why would the dealer be so stupid as to sell the next Sonata to Joe for a PENNY less than the full MSRP, if he can sell it for the full price to anybody else?

    See, Joe, being SELFISH is not always SMART. You should follow Jesus' teachings: "Love thy neighbor. Drive your dealer nuts."
  • try this web site. It's been floated around a few times in these forums for Sonata owners looking for performance parts for their car and various other Hyundais. They have 2 available for the Sonata
  • johnap2johnap2 Posts: 105
    Thanks for the great review! I agree with your point about the lack of paint quality. I pointed this out about my '06 Sonata a year ago. The paint seems so thin and is not durable at all. I cannot take this car to anything other than a cloth-free car wash because it scratches so easily.

    Regarding the spoiler you can find plenty of them on Ebay or just do a google search and a lot of regular places sell them too. Some come painted to match your car and others come ready to paint. In addition, some have LED brake lights built into them and others are just plain.
  • You wonder: Why would the dealer be so stupid as to sell the next Sonata to Joe for a PENNY less than the full MSRP, if he can sell it for the full price to anybody else?

    There could be many reasons.
    Maybe the dealer wants to sell a car before that 1 person in a 100 who will pay full MSRP wanders into his showroom? Or, maybe the dealer needs to sell one more car to meet some quota? Or, maybe because the dealer needs to dump a particular car which is about to become one with too much carrying cost?

    If dealers waited to sell to only those who would pay full MSRP then they could get rid of most of their inventory and staff, because they would not be selling many cars.
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