2017 Honda Ridgeline Ad Campaign to Dominate 2016 Summer Olympics | Edmunds.com

Edmunds.com

2017 Honda Ridgeline Ad Campaign to Dominate 2016 Summer Olympics | Edmunds.com

Honda hopes to build awareness of its 2017 Honda Ridgeline pickup truck with a major advertising blitz during the 2016 Summer Olympics.

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metalmania

I think Honda needs to be careful with this, and not make the ad campaign "cute". The video above wasn't bad - it showed some realistic capabilities without trying to spin it as a showcase for testosterone. The Ridgeline isn't meant to take on full size body-on frame trucks, and vs current mid-sizers won't do extreme off-roading like a Tacoma or tow as much as a Colorado, but appears to be well suited to just about everything else. There is an awful lot of criticism and ridicule directed at it from "real" truck guys that would have you think it will break in half the moment you put more than a few bags of groceries in it. This of course is not true, but Honda has an uphill battle ahead of them to convince people of how capable it (presumably) really is for what most of them actually do, while the traditionalists will just keep saying it's "fake" and pointless.