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Ford/Mercury marketing screw up?

I just saw an ad on TV for the Mercury Milan. It featured 4 young women leaving some kind of bistro/shop with big smiles. What segment is Mercury going for with the Milan?
I am a 42yo male. Thanks Ford for eliminating the Milan/Focus from my list.
I am a 42yo male. Thanks Ford for eliminating the Milan/Focus from my list.
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Ford does seem to be targeting Mercury towards women in their ads, but I think this is intentional, to gain market share from the foreign brands, who seem to have a greater share of the female purchases.
This doesn't mean you lack masculinity if you buy a Milan.
You can always buy a Fusion instead if you fear Milan is being labeled as a "girliecar". It is basically the same car anyway except for a bit of styling differences.
What Ford cars are built in Chicago? I always found my Chicago built Sables better than the Atlanta ones.
Regards,
Kyle
Outback 3.0R Sedan.
6 cylinder Subaru sedan.">
Ford marketing must have a very narrow definition of "competition"
Mark.
http://www.netcarshow.com/ford/2007-mondeo/1280x960/wallpaper_01.htm
The Fusion's not bad, but this is a gorgeous car!
Mark.
Next:
Current:
Ford 500:
The current Mondeo sure looks like the 500 to me.
Mark.
Ford Fusion is a Midsize Car.
Two different classes.
SP
I wouldn't get a milan not just because it seems the ads are aimed towards women but because the styling seems to be aimed towards them as well. I've known two people who wanted milans-both women. I've known one person who wanted an mkz-a 40+ year old man, thats the car for your demographic!
Besides why should I be opposed to there being jobs in Mexico, Japan, or wherever? Those people are human being too...what is so wrong about some of them having good jobs?
I did buy an "assembled with pride by UAW" Mazda6 over the Fusion/Milan, but the location of assembly and company headquarters had nothing to do with the decision.
I was trying to respond to some of the posters, who seem to think if they buy a car with an American name on the front, then they are buying "American". The fusion/milan is no more or less "American" than the majority of cars sold in this country.
Also, this bit about the Milan being for women is just silly marketing nonsense. I happen to think the Milan is a sharp looking car. Does this make me less of a man?
As i said, I buy a car based on its merits - everything else is meaningless.
I'm a girlie man too