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Is Hyundai supporting the Azera?



  • dborthdborth Posts: 474
    RE. # 61 "and with a little negotiating you can pick up a new Azera for less than the price of the Sonata."
    I sure wish your NY dealer had a branch in CA.
  • patpat Posts: 10,421
    This is a very appropriate discussion for that conversation. Check the title. ;)
  • joe97joe97 Posts: 2,248
    Ironically, the new ad agency is not the ones which designed those smart move ads.
  • dborthdborth Posts: 474
    For those on the fence, $1,000 rebate on all trims, $299 monthly lease on SE, $500 Valued Owner coupon.

    Source: HyundaiUSA "Specials in CA"
  • msazzyindcmsazzyindc Posts: 118
    They are promoting the Sonata and Santa Fe. What about my baby, she's cuter? :confuse:
  • joe97joe97 Posts: 2,248
    Hyundai is currently running a series of "DUH" ad campaigns, including:

    Two Santa Fe stand-alone
    One Sonata stand-alone
    Tuscon, Santa Fe, Veracruz with Tucson details/offers at end
    Elantra, Sonata, Azera with Azera details/offers at end
  • msazzyindcmsazzyindc Posts: 118
    Initially my response was that I have not seen this commercial with all three and I'll be darn 10 mins later here it comes on TV. :P

    They still are not showing how cute she (AZZY) is. They need to have a commercial showing the inside.

    But it's about time. :)
  • Just received my September issue of Automobile Magazine with a decent two page Azera ad. Glad to see that they are supporting it!
  • hjc1hjc1 Posts: 183
    DUH------It should say Dumb.....
    These ad say NOTHING about the cars just pictures.
    Seems to me that advertising should get your interest
    and say something other then DUH
    How about showing features that you get and the great value
    that they offer. Sure they says they have leasing plans BUT why do I need the buy the advertised cars???
    Hyundai has a funny name from a Korean company and DUH
    they don't tell you why you should buy from them DUH...
    They seem to be blanketing the Madison, WI area with local, cable and Sat. with these ads. BUT what a waste of ad money. I LOVE MY BLACK AZERA :=)
  • I agree. I find this ad repulsive and stupid.I guess thats the market they are going after.It sure wouldn't have caused me to look at an Azera.
  • re 72
    Absolutely one of the finest ads for automobiles running. Now, if they can just get the dealers to conform to this style of addressing the consumer. :)
  • dborthdborth Posts: 474
    Re 73: Strange how a huge company, with constantly improving product, on the verge of launching a further upgraded sedan with rwd/v8, senses the need to change their AD agency.....still misses the crucial link. :confuse:
  • tsu670tsu670 Posts: 293
    Against my better judgement I purchased another Hyunadi.

    My wife and I are in the market for a new vehicle. The new Veracruz looks intriguing. Some of the comments left on that model's boards, however, mention a few things the dealers seem to be having difficulting fixing.

    So decided to jump over to this Azera board to see if there were similar experiences. Yep.

    Also looked at the XG350 board. Same thing.

    We decided against Hyundai. A good warranty on paper isn't too valuable if the dealer service network can't support it. It also explains why Hyundai resale value suffers.

    Hyundai has come a long way from its days of dumping pure junk on this market, that is true; but it still has a long way to go before it can capture the trust and confidence of American buyers.
  • joe97joe97 Posts: 2,248
    Part of the TAI campaign.
  • jaymagicjaymagic Posts: 309
    Surprising you looked at these forums and saw Azera's as problem cars. Except for early 06 models the Azera has been roundly praised by virtually every owner who has posted.

    While there was an initial unfamiliarity with the new model, that too has mostly passed. What you do see is that some Hyundai dealers are not customer oriented. However, this is equally true of virtually every make on the market, and certainly no worse for Hyundai owners than the complaints about dealers of all but a few high end brands. But, to each his own. I have had both an XG and now an 07 Azera, from the same dealer.
  • tsu670tsu670 Posts: 293
    Your response was totally predictable, Jaymagic, as you have been a strong supporter of these cars throughout these boards. I understand and sympathize with your attempts to help bolster Hyundai's image for the sake of improving your car's resale value. Good luck and best wishes.
  • dborthdborth Posts: 474
    The "title" above is a suggestion for a new Azera thread.

    Perhaps the supposed marketing strength of Huyndai's warranty is a consumer rope-a-dope, and maybe some dweeb in Korea monitors this forum.
  • patpat Posts: 10,421
    I don't know that any of us can know someone else's true motivation for posting what they do, but there are plenty of people around here who are very enthusiastic about their Azeras. Sympathy is not necessary! :shades:
  • patpat Posts: 10,421
    Sounds like a helpful subject - let's talk about it over here: Hyundai Azera Service. That's the perfect place for it.
  • And good luck to you, tsu670! I hope you are very happy with whatever brand and model you choose. Hopefully, your new purchase will be trouble free for years to come and your resale will be satisfactory to you. Frankly, I couldn't care less what Hyundai's "image" is and don't really care about the resale. If I were concerned with image, I would buy one of the European sedans that bolster an insecure persons image of self worth. I am a middle aged man with a sucessful business and could buy any car I wanted. I like the looks of the Azera and was very impressed with the test drive, so I bought one and am very happy with the car. If image is a concern to you, I would suggest you go buy a car that will appeal to you. Why would you waste your time on this site? Good bye to you, sir.
  • I concur with your philosophy of life. I also enjoy my Azera; had not problems, and if I do, heck, it is only a car. If this one causes problems I'll get it fixed. I realize it is an electro-mechanical complicated device which may have stray electron or part malfuction from time to time. I beleve all things can be fixed.
  • I agree with you. I had two Avalons over the last 6 years, 4 Camrys for 12 years (we lease) had to take both Avalons in for reliability issues, first one needed a new trany after one month. My wife and I enjoy the Azera (2007 Ulitmate Premium, build date 4/4/07) a lot. She is the main driver and she is very picky about things and right now she loves it. Very few cars are perfect. My coworkers drive MB, Lexus, and BMW, among others and some of the stories I hear from them about service issues and problems, price of car does not buy a perfect car.

    Regarding Hyundai supporting Azera. Here in DFW there are ads on radio, TV, 1/3 page ads in Dallas Morning News. These are not dealer specific ads.
  • Just saw an Azera ad down here in Dallas-Fortworth area. Pretty cute and good. Has a man standing outside holding his water hose and sprayer, you don't see initially what he is spraying but he keeps squirting it and smiles. Finally wife comes out and tells him to stop. Turns out he was spraying his Azera to see the auto-wipers come on and then a message about luxury at a good price.
  • drdonrsdrdonrs Posts: 164
    I saw the same ad here in the NY area this week. I have seen more ads relating to the Azera recently than ever before. When more people are made to realize that this car has most of the "bells and whistles" that make for a luxury experience, and that the quality is, in most cases, at a high level and they overcome "badge snobbery" it is a no brainer to consider Azera. The price is unbeatable and the only thing holding back Hyundai, in my opinion, may be a somewhat weak group of dealerships in some cases. I have been most fortunate to have had an excellent dealership experience in both sales and service. It remains to be seen if Hyundai really can support the newer models present and yet to be introduced. It's one thing to sell a car but then you have to support it with good service and customer relations. However as with all businesses there are some that are excellent and some that just don't measure up. Hyundai is producing a good, and in many instances, an excellent product. The way to compete effectively with the superstars in the business is to support the product with excellent followup service. That's how you put your name out front.
  • joe97joe97 Posts: 2,248
    That particular is one of several national spots on the Azera, and part of the "Think About It" campaign. The whole campaign should last until at least year-end, with variation of ad spots on the overall branding and for specific models.
  • Wow, I find it so interesting that you would try to praise American made cars so much. Even the car makers have little to no faith in there product because all they could offer where those great "3 year or 30,000 mile" warranties. American made cars are substandard to foreign cars. The only reason American car makers changed their warranties is because they knew that they where losing SO much business to the foreign markets because they did not stand behind there products. In addition to that, how many billions of dollars where poured into the foreign auto maker industry to bail them out?

    Exactly what do you think we, the American public will get out of that?
  • I don't know that I really understand the purpose/intent of this topic. It seems like not many others do either. The almost 2 year hiatus between the last two messages says tons about the topic. I think you should close it down for now. IMHO
This discussion has been closed.