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What Are Your Thoughts on the Return of the Taurus/Sable?



  • jmn1jmn1 Posts: 26
    Good point, all of you.
  • I find new Sable weird looking : from front (like bloated Milan), from side (like bloated Passat) and from back -because of white taillights. Montego was more elegant and name was more decent (who came up with name like “Sable” anyway?). In general proportions of both new Taurus and Sable are wrong – tall big cars, like someone took VW Passat pumped up. If it was lower and wider – it would have nice elegant proportions like Passat. While Passat’s proportions work for compact sedan it does not work for full size sedan.

    And interior - weird looking door panels, cheap black plastic center stack with flimsy buttons, weird looking gauges. What Ford designers smoke at work?
  • pnewbypnewby Posts: 277
    OK, if you take the fleet sales(esp. the rentals) out of all figures for both the 500 and the 2008 Taurus, how do those numbers compare? As for the all new claims, are the '08 Taurus (and X), and the '08 Sable not completely different than the last Taurii and Sables? I haven't seen the numbers, but at least I am glad Ford wants to lower rental sales. Other fleet sales are no as bad since they usually are kept for either several years or lots of miles. It is the rental sales that drive resale down since they are generally sold in 1-2 years with low mileage at a cheap price.
  • gregg_vwgregg_vw Posts: 2,437
    The 500/Montego sales started out badly and drifted down from there. 2008 would have been a totally dismal year for them, for now they would not only have already been sold to most of the people to whom they appealed, but they were designs getting long in the tooth. Giving them new but recognizable names, new engines, and more sound deadening has probably helped, in the sense that Ford can continue to sell a car in some numbers--even though unimpressive--that would have been even harder to sell had they stayed with the 500 moniker.

    Now, if they could just get their act together and truly redesign the car to appeal to a wider audience, they might get somewhere. Toyota and Honda have shown that model cycles work best if they are limited to four or five years.
  • jmn1jmn1 Posts: 26
    Cna't fault you in that last statement.
  • There are more men than just myself who wont buy a car named after a furry rodent whose claim to fame is it makes a nice neck wrap for riche women.

    A Taurus is a rodent? Hmmmm.
  • Sell it as exiting, because I think people should see that side of it. What do you think?

    It's basically a Volvo . . . Volvo never appeared "exciting". The Taurus isn't marketed at the crowd who *should* be considering "excitement" as the main criterion for buying a car.
  • bobber1bobber1 Posts: 217
    Yeah the Toyota Avalon doesn't "excite" me either but it appears to be a great car that a lot of people like. The Taurus is very similar in targeting the same group of buyers.

    If you want exciting look at the Fusion or Mustang.
  • jeyhoejeyhoe Posts: 490
    "A Taurus is a rodent? Hmmmm"

    Ummmm, I was referring to the other one. But you (hopefully) knew that. When is your next gig at a comedy club?
  • brucelincbrucelinc Posts: 815
    I am disappointed and surprised in the sales of the new Taurus and Rodent...oops, I mean Sable. However, in this case, I put the blame squarely on Ford's marketing and advertising efforts rather than the cars.

    These are da*n good cars! I have had several 500s as rentals. I also get Impalas and Camrys often. Last week, I had a new Taurus rental in Denver. The difference in power, quietness, and smoothness is night and day between the 500 and Taurus. Based on product attributes, there is no reason why the Taurus is not out-selling the Impala or any other car in it's class. Furthermore, I don't know why more people who buy Camrys aren't taking a look at how much more car they can get for the money. I think the Taurus meets or exceeds anything in its price/size class in just about every way.

    My local dealers are advertising SELs for $19,500. That is a screaming deal for this car, IMHO. I am not a marketing guy but it seems to me that Ford needs to put a full court press on getting butts in Taurus seats for a test-drive. When the Montego was introduced, Ford offered me $75 to take a test drive. I don't know what criteria they used in selecting names for the offer but maybe they should do that again with the Taurus. When I drove the Montego, I found it to be slow, lethargic, and lacking in NVH control. They no longer have those problems.

    In all the market segments in which Ford competes, I can't think of one where they have a more competitive entry.
  • gregg_vwgregg_vw Posts: 2,437
    Unfortunately, as good as the power, NVH control and room is with the Taurus, it is still not an attractive car. It is kind of bulbous, kind of lumpy, but mostly non-descript. It is the the one people walk right past at auto shows. Unfortunately, looks in cars (and people) often have more influence on getting chosen than more practical attributes.
  • brucelincbrucelinc Posts: 815
    It is kind of bulbous, kind of lumpy, but mostly non-descript.

    You just described my first wife perfectly! I guess that description fits the Taurus pretty well, too. No, it is not a styling sensation. Other than the Chrysler 300 and Dodge Charger, most of the cars in this class are pretty non-descript.

    I would still like to see Ford make a much larger splash with marketing and advertising. This car is too good, despite it's looks, to be selling this slowly. The reinvention and reintroduction of America's favorite family car should have been of highest priority but it seems they are just sitting back with their heads up their butts.
  • mschmalmschmal Posts: 1,757
    The sable is not a rodent duh, its more like a weasel.


  • brucelincbrucelinc Posts: 815
    Glad you cleared that up. Armed with the knowledge that it is more like a weasel, no doubt jeyhoe will run out and buy a Sable today. ;)
  • wayne21wayne21 Posts: 257
    My wife and I went to the Ford dealer with the intent of returning home in a Taurus. We were terribly disappointed. My wife says if it has 260 horses they are very tired horses. The car was underpowered. It reminds me of the 1981 1.4liter Plymouth Champ I bought when I graduated from college - I often had to slip the clutch to get it going (best I could afford). If the Taurus had a manual transmission I think the same could be true for it - slip the clutch to get it going. I also would not want to merge onto a busy interstate in this car. We also drove the 6 cylinder Fusion and found it to be a far better car than the Taurus, but it was loud and the inside looked really cheap with really cheap plastic. Almost bought one hoping undercoating would help with the noise, but realized undercoating would not help with the cheap interior.
  • brucelincbrucelinc Posts: 815
    Wayne, a couple of question for you: Did you drive the FWD or AWD model? What is your current daily driver or with what are you comparing the Taurus from an acceleration standpoint?
  • bdymentbdyment Posts: 569
    Are you sure the dealer didn't put you into a 2007 Ford Five Hundred. It sounds as though the car you were driving has a CVT transmission. The 2008 Taurus has lots of go and the transmission is very positive. Either you were in the wrong model Ford or there was something really wrong with it.
  • brucelincbrucelinc Posts: 815
    Excellent point! I hadn't thought of that! It sure sounded like he was describing a 500 with CVT.

    The Taurus rental I drove was in Denver, where the altitude can impact performance. Still, it would break the tires loose on dry pavement from a standing start and it felt strong at all speeds.
  • Or maybe a 2007 Taurus!
  • izaclown1izaclown1 Posts: 118
    Car = weasel. :blush: Or is it the salesman???
  • jeyhoejeyhoe Posts: 490
    More like a weasel? I thought that described the people you had to deal with to buy one. :P
  • bruneau1bruneau1 Posts: 468
    I have driven the new Taurus and Sable several times. Your comments about power have nothing to do with reality.
  • Bringing back a familiar name is a good start.I did not understand ford's logic in throwing out all the brand equity and name recognition they had spent so many YEARS creating!NOW they need to dedicate some people(who are hopefully,dedicated!)to concern themselves with NOTHING other than Taurus.Honda and Toyota do this with their car lines,dedicate staff to nothing but those lines.Ford marketing, for their car lines, has been hideous.I use that word because I don't know any polite words that are stronger.I only hope that they begin to understand and value their products and customers again. I also hope that Ford can relearn the importance of "marketing push" AFTER a car line has been launched! I could say more but it would sound like bitching! I have Ford stock. I read. I observe the market.I see things that upset me.I don't understand why others do not see it.
  • wayne21wayne21 Posts: 257
    We drove the 2008 Taurus FWD - not a Five Hundred. In fact, we went back two days ago and drove a different Taurus and it confirmed out feeling of being underpowered. We currently have a 4 cyl accord, but are tired of transmission problems -2 in 80,000 miles, but it has plenty of power. Dirty little secret Honda has is bad transmissions (google: honda transmission problems and you will see it has been going on for years and they've had class action suits). We thought of Toyota (never owned one), but on google I learned they have a history of engine sludge problems (with class action suits) and the new 6 cyl Camrys have transmission problems. Want something nice for wife's 50th birthday and will keep hunting. It won't be a Taurus, but we may take a look at the new Malibu.
  • gregg_vwgregg_vw Posts: 2,437
    That is really weird. The 08 Taurua is not slow and certainly not slow off the line. It is also very quiet. Something else is going on here.
  • wayne21wayne21 Posts: 257
    Gregg - my opinion is just what I observed. Others may feel differently. The Taurus is very quiet (the Fusion is not). When driving the Taurus I also felt like I was steering a pontoon boat - much like my father-in-law's 2002 Taurus. (His 2002 is a better car than the 2008 - IMHO.) We really wanted a Ford. We had a 1995 Escort LX that our teenage boys desperately tried to beat, but could not. It was like a Timex - it took a beating and kept on running. It was a fabulous car. But the Taurus is not for us. This evening I went to Autoblog and learned that Ford actually sold more Five Hundreds in Sept of 07 than they sold Tauruses (or Tauri) in Sept 2008. As for the power autoblog's writer says:

    While the new 3.5L V6 producing 263 HP is a big improvement over the Five-Hundred's 3.0L V6, especially matched with Ford's 6-speed automatic, the engine is not the jewel that many have made it out to be. First of all, it's difficult to tell all of those horses are present and accounted for. The Taurus has a damped throttle and power delivery always feels muted, as if the driver is always being protected from the inertia of acceleration. While the Taurus will get up and go when the pedal is mashed, it clearly prefers a more measured approach for getting from Point A to Point B. Secondly, this powerplant is not a smooth operator like some V6 engines with which we've become particularly smitten.

    And it could be that we probably just are not pedal mashers. If we were, I'd buy a Mustang GT like my brother owns, but I wouldn't put a supercharger on it. We're just a couple of 50 year olds looking for a solid car that performs well, gets decent mileage and is safe. We don't really even care about the resale as we usually give our "old" cars away. The safety is what us look at the Taurus in the first place.
  • gregg_vwgregg_vw Posts: 2,437
    I see. That makes sense. Manufacturers set up throttle tip-in differently for different cars. Some consequently take avery light touch or the car suddenly lurches forward. Sometimes they do that to create the illusion of more power than the car actually has. Others are more like the Taurus, which allows easy, even leisurely take-offs (which can promote better mileage).

    If you like more spunk from almost no pedal movement, I can see where the Taurus is not for you. For myself, I get used to whatever tip-in setup the vehicle has, and then I don't notice it anymore. I drove a new Jaguar, for example, that seemed too ready to spin the tires, but it was only a problem a short while.

    Anyway, as much as a car costs, you should get one you are comfortable with. And I certainly don't want to sound like I am a big fan of Ford's execution of the Taurus. My main objection to it is that it looks fat/clumsy/uninspired.
  • brucelincbrucelinc Posts: 815
    Thanks for the further explanation, Wayne. I am still a bit surprised by your findings but I certainly respect your opinion.

    The Taurus written about by Autoblog was an AWD model, and while I have not driven an AWD Taurus, I definitely found AWD 500s to be much slower than the FWD models. The same is true of AWD Lincoln MKZs vs. the FWD version. In an earlier drive of a FWD Taurus Autoblog said:

    The extra sixty horsepower that comes with the new 3.5L Duratec now motivates the Taurus in a manner more befitting its position at the top of Ford's sedan lineup (ignoring the geriatric Crown Vic). Stepping on the gas now brings a prompt but much quieter response from the engine room.

    Throttle tip-in does make a huge difference in "feel" as Gregg says. I found the Taurus to feel very natural in that regard but obviously others can disagree.

    In any case, the Taurus is apparently not for you. The Malibu does look great and the 3.6 engine is getting great reviews. It might be just what you are looking for.
  • bruneau1bruneau1 Posts: 468
    Wayne, are you saying the 4 cyl Toyota has more power than the new Taurus engine? If you are, I question your judgment. Don't buy it if you don't like it, but please don't make absurd comments.
This discussion has been closed.