Azera Advertising

Last night on the George Lopez show on ABC, Hyundia finally is advertising the Azera.
They really are showing some cajones by comparing the Azera to the 'what's its name' 460.
At "half the price, you can afford to have someone else park it for you!"
They really are showing some cajones by comparing the Azera to the 'what's its name' 460.
At "half the price, you can afford to have someone else park it for you!"


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Azera vs. LS
Sonata vs. 525i
Santa Fe vs. LR3
Sonata (Parrot)
All four of the above have been playing on various outlets for a few weeks now. There is fifth one:
http://www.adweek.com/aw/search/article_display.jsp?vnu_content_id=1003569573
These ads are fantastic!!
PS: FYI - Just as a heads up, and before anyone shouts off these ads crazy, they are tongue-in-cheek type, narrated by Kelsey Grammar.
Depends, on ones perspective. In any event it's about time the marketing suits in Korea unleashed some ADV bucks in the US market. Now all they have to do is upgrade, train and educate their selling dealer network.
My Azera is silent ADV without compensation every time I drive it. Is it any wonder Toyota is #1 world wide now?